茶百道宣布全球品牌合伙人及咖啡首席推荐官Chabaidao announces global brand partner and chief recommendation officer for coffee

8月25日，现制饮品头部品牌茶百道宣布赵今麦成为其全球品牌合伙人及咖啡首席推荐官。今年以来，茶百道积极推进多品类战略落地，持续优化单店收入结构、稳步提升全天销售表现。公开信息显示，其现磨咖啡机已覆盖超2700家门店，茶咖业务协同发展超过年初预期。目前已推出香草冰淇淋拿铁、鲜果橙C美式、SOE埃塞瑰夏系列等多款高质价比咖啡产品，近期上新的“虎斑橘拿铁”凭借现刨橙皮与芝士奶盖的创意搭配走红出圈，仅预售阶段就卖出超20万杯。

On August 25th, the leading brand of freshly brewed beverages, Chabaidao, announced that Zhao Jinmai has become its global brand partner and chief recommendation officer for coffee. Since the beginning of this year, Chabaidao has actively promoted the implementation of a multi category strategy, continuously optimized the revenue structure of individual stores, and steadily improved all day sales performance. Public information shows that its freshly ground coffee machines have covered over 2700 stores, and the collaborative development of its tea and coffee business has exceeded expectations at the beginning of the year. At present, a variety of high-quality and cost-effective coffee products have been launched, including vanilla ice cream latte, fresh orange C American style, SOE Ethiopian Guixia series, etc. Recently, the newly launched "Tiger Spot Orange Latte" has become popular with its creative combination of freshly sliced orange peel and cheese milk lid, selling over 200000 cups in the pre-sale stage alone.