柏翠电器：“啡”比寻常！看国产咖啡机如何玩转“工业+N”Baicui Electric: "Coffee" is more than ordinary! How to Play with "Industry+N" in Domestic Coffee Machines
立足顺德容桂家电制造产业集群，佛山市顺德区柏翠电器深耕西式厨电与咖啡机智造十八年，以全链条智能制造夯实产业底座。在两业融合导向下，柏翠跳出单纯生产制造，探索“工业+N”发展模式：以工业智造为本，叠加品牌运营、消费体验、产业服务、咖啡文化等多元业态，打通“研发制造—品牌营销—场景体验—产业共建”全链条。作为容桂本土成长起来的代表企业，柏翠的实践为区域小家电企业转型升级提供了鲜活样本。
01智造筑基：硬核实力夯实“工业+N”底座
两业融合的核心，在于坚实的制造实力。柏翠把工业底座打牢，让“工业+N”的多元拓展有底气与支撑。从标准制定到研发投入，从产能布局到榜单荣誉，一组组数据勾勒出容桂智造企业的扎实底色。
（1）国标制定者：把容桂实践写进国家标准
作为国内少数拥有国家级标准制定话语权的家电品牌，柏翠荣任《家用和类似用途咖啡机》GB/T46503-2025国家标准起草副组长单位。从冲煮头结构到温控精度，从安全指标到能效要求，柏翠将多年积累的工艺经验与技术标准反哺行业，推动咖啡机赛道向规范化、高品质方向迈进。
柏翠荣任《家用和类似用途咖啡机》国家标准起草副组长单位
（2）百项专利：构筑完整研发闭环
柏翠设立专属研发中心，汇聚50余位专业工程师，建成5个专业产品测试实验室，形成从概念到量产的完整研发闭环。截至目前，已拥有100多项产品专利，涵盖一体饱和式冲煮头、稳定结构等核心技术，覆盖家用、商用全场景需求。依托ISO9001质量管理体系，柏翠在顺德、江门布局三大生产基地，总规划面积18万平方米，拥有800余名专业人员，年产能达200万台。
（3）多品类稳居全国前列
柏翠荣任佛山咖啡协会常务副会长单位，推动咖啡机制造产业与咖啡文化业态双向融合。
柏翠积极推动咖啡机制造产业与咖啡文化业态双向融合
02破圈生长：“工业+体验”激活多元业态
坚实的工业基底，让柏翠有了“破圈”的底气。柏翠以“工业+体验服务业”为切口，将制造能力延伸至文旅、文化、艺术、消费场景等多元业态，让一台台咖啡机从生产线走向生活方式。
（1）咖啡+文旅：工业基底激活文旅生态
柏翠依托“咖啡基地龙舟汇”艺术中心场景，将产品展厅、咖啡体验与龙舟文化、水乡风貌串联，打造“可参观、可体验、可消费”的文旅动线。游客既能近距离品鉴咖啡机的精工品质，又能在水乡语境中品味现萃咖啡，让品牌硬实力转化为文旅软体验，实现智能家电与文旅服务业的有机融合。
柏翠咖啡艺术空间顺德旗舰店
（2）咖啡+赛事：专业竞技淬炼产品势能
凭借在萃取稳定性、温控精度等核心性能上的表现，柏翠咖啡机多次被指定为2026年CBCC中国咖啡师巅峰挑战赛等专业咖啡赛事官方用机。赛事背书验证了产品的专业级水准，也让柏翠深度嵌入咖啡师社群与精品咖啡文化圈层，形成“产品—赛事—文化”的正向循环。
（3）咖啡+艺术：跨界联名重塑生活美学
柏翠大胆打破传统家电冰冷的“工具属性”，先后携手当代艺术家陈鹏翔、青年艺术家木子凡，推出联名款流霞Max系列咖啡机。将《春江花月夜》的古典意境、《潋滟霞痕》《百合》《逐风揽月》的灵动色彩融入现代工业设计，让艺术灵感在金属机身上流淌，成功平衡硬核性能与柔美美学。
陈鹏翔联名款·《春江花月夜》系列
木子凡联名款·《逐风揽月》系列
（4）咖啡+场景：美学空间重构商业生态
2025年，柏翠线下“柏翠·咖啡艺术空间”正式落成，实现厨电从工具到生活美学载体的升级。品牌构建起“线上全域平台+线下实体终端”一体化销售网络，为经销商提供品牌、产品、流量、售后四大维度赋能，构建有温度的社区商业生态。
柏翠·咖啡艺术空间，让厨电成为生活美学载体
03协同共进：立足容桂书写两业融合新样本
面向未来，柏翠将持续升级智能制造能力，迭代家用、商用咖啡机产品矩阵，深化“工业+N”发展模式，打通制造、品牌、体验、产业服务全链条；同时立足容桂、扎根顺德，联动上下游供应链、咖啡豆贸易、咖啡培训、空间运营等伙伴，助力顺德咖啡机产业集群做大做强。从一台咖啡机到一个产业生态，柏翠正以“工业+N”的破圈实践，为区域制造业高质量发展贡献企业样本。
来源：日照新闻网
Based on the Ronggui Home Appliance Manufacturing Industry Cluster in Shunde, Baicui Electric Appliances in Shunde District, Foshan City has been deeply involved in the production of Western style kitchen appliances and coffee products for 18 years, consolidating the industrial foundation with full chain intelligent manufacturing. Under the guidance of the integration of the two industries, Baicui breaks away from simple production and manufacturing and explores the "Industry+N" development model: based on industrial intelligent manufacturing, it combines multiple formats such as brand operation, consumer experience, industry services, coffee culture, etc., and connects the entire chain of "R&D manufacturing brand marketing scene experience industry co construction". As a representative enterprise that has grown up locally in Ronggui, Baicui's practice provides a vivid sample for the transformation and upgrading of regional small home appliance enterprises.
01 Intelligent Manufacturing Foundation: Strengthening the "Industry+N" Base with Hard Core Strength
The core of the integration of the two industries lies in solid manufacturing strength. Baicui firmly establishes the industrial foundation, providing confidence and support for the diversified expansion of "Industry+N". From standard setting to R&D investment, from production capacity layout to ranking honors, sets of data outline the solid foundation of Ronggui Intelligent Manufacturing Enterprise.
(1) National standard setter: Incorporate Ronggui's practice into national standards
As one of the few domestic home appliance brands with the power to formulate national standards, Bai Cuirong serves as the deputy leader unit for drafting the national standard GB/T46503-2025 for household and similar coffee machines. From the structure of the brewing head to temperature control accuracy, from safety indicators to energy efficiency requirements, Baicui will feed back the industry with years of accumulated process experience and technical standards, promoting the coffee machine industry towards standardization and high quality.
Bai Cuirong appointed as the deputy leader of the drafting unit for the national standard of "Household and Similar Coffee Machines"
(2) Hundred patents: Building a complete R&D loop
Baicui has established an exclusive R&D center, gathering more than 50 professional engineers and building 5 professional product testing laboratories, forming a complete R&D loop from concept to mass production. As of now, we have over 100 product patents covering core technologies such as integrated saturation boiling heads and stable structures, catering to the full range of household and commercial needs. Relying on the ISO9001 quality management system, Baicui has established three major production bases in Shunde and Jiangmen, with a total planned area of 180000 square meters and more than 800 professional personnel. The annual production capacity can reach 2 million units.
(3) Multiple categories remain among the top in the country
Bai Cuirong is appointed as the executive vice president unit of Foshan Coffee Association, promoting the two-way integration of coffee machine manufacturing industry and coffee culture industry.
Baicui actively promotes the two-way integration of coffee machine manufacturing industry and coffee culture format
02 Breakthrough Growth: "Industry+Experience" Activate Diversified Business Models
A solid industrial foundation gives Bai Cui the confidence to break through boundaries. Baicui takes "industry+experiential service industry" as a starting point, extending its manufacturing capabilities to diverse formats such as cultural tourism, arts, and consumer scenes, enabling coffee machines to move from production lines to lifestyles.
(1) Coffee+Culture and Tourism: Industrial Base Activating Cultural and Tourism Ecology
By relying on the scene of the "Coffee Base Loong Boat Hui" art center, Bertree connects the product exhibition hall and coffee experience with Loong Boat culture and water town features to create a cultural and tourism dynamic line that can be visited, experienced and consumed. Tourists can not only appreciate the exquisite quality of coffee machines up close, but also taste freshly brewed coffee in the context of water towns, transforming the brand's hard power into a cultural and tourism soft experience, achieving the organic integration of smart home appliances and cultural and tourism services.
Baicui Coffee Art Space Shunde Flagship Store
(2) Coffee+Competition: Professional Competitive Refining Product Potential
Thanks to its core performance in extraction stability and temperature control accuracy, the Baicui coffee machine has been repeatedly designated as the official machine for professional coffee competitions such as the 2026 CBCC China Barista Summit Challenge. The endorsement of the competition has verified the professional level of the product, and also deeply embedded Baicui into the barista community and boutique coffee culture circle, forming a positive cycle of "product competition culture".
(3) Coffee+Art: Cross border Collaboration Reshaping Life Aesthetics
Bai Cui boldly breaks away from the cold "tool attribute" of traditional household appliances, and has successively teamed up with contemporary artist Chen Pengxiang and young artist Mu Zifan to launch the collaborative Liuxia Max series coffee machine. Integrating the classical imagery of 'Spring River Flower Moon Night', the dynamic colors of 'Rippling Clouds',' Lilies', and 'Chasing the Wind and Moon' into modern industrial design, allowing artistic inspiration to flow on the metal body, successfully balancing hardcore performance and soft aesthetics.
Co branded by Chen Pengxiang · "Spring River Flower Moon Night" series
Muzifan Joint Collection · "Chasing the Wind and Moon" Series
(4) Coffee+Scene: Aesthetic Space Reconstruction of Commercial Ecology
In 2025, the offline "Baicui Coffee Art Space" of Baicui will be officially completed, achieving the upgrade of kitchen appliances from tools to aesthetic carriers of life. The brand has established an integrated sales network consisting of an online comprehensive platform and offline physical terminals, providing distributors with empowerment in four dimensions: brand, product, traffic, and after-sales, and building a warm community business ecosystem.
Baicui Coffee Art Space, making kitchen appliances a carrier of life aesthetics
03 Collaborative Progress: Based on Ronggui, Writing a New Sample of Integration of Two Industries
Looking towards the future, Baicui will continue to upgrade its intelligent manufacturing capabilities, iterate the product matrix of household and commercial coffee machines, deepen the "industrial+N" development model, and connect the entire chain of manufacturing, branding, experience, and industrial services; At the same time, based in Ronggui and rooted in Shunde, we will collaborate with upstream and downstream supply chains, coffee bean trade, coffee training, space operation and other partners to help the Shunde coffee machine industry cluster grow and strengthen. From a coffee machine to an industrial ecosystem, Baicui is contributing enterprise samples to the high-quality development of regional manufacturing industry through the breakthrough practice of "industry+N".
Source: Rizhao News Network