四大板块、500+门店，2026成都火锅茶饮咖啡消费季8月28日启动Four major sectors and over 500 stores, the 2026 Chengdu hotpot, tea, and coffee consumption season will start on August 28th

红星新闻记者从成都市商务局获悉，8月28日，2026成都火锅茶饮咖啡消费季将正式拉开帷幕。活动将持续至9月15日，为期18天，覆盖暑期尾声与新学期开学两大消费时段。

本次消费季将火锅、传统茶馆、新式茶饮、咖啡四大特色餐饮板块单独列出，集中呈现，并围绕各自特色推出系列主题活动。活动整合500余家优质餐饮门店参与，覆盖全市主要商圈、餐饮集聚区及特色街区，形成全城联动效应，充分彰显成都美食文化底蕴。

火锅板块以“成都火锅文化月·成都热辣火锅消费季”为主题，成都火锅产业底蕴深厚，既有海底捞等从四川走向全国的行业领军企业，也有皇城老妈、蜀九香等深耕多年的本土品牌，以及麻辣空间、锦城印象、园里火锅、大龙燚、小龙坎、吼堂老火锅等特色品牌，共同构成了成都火锅庞大而多元的品牌矩阵。本次消费季联动200余家火锅门店，推出暑期特惠套餐及开学季专属优惠，发布《2026成都火锅消费推荐指南》，为消费者提供品类丰富的打卡选择。

传统茶馆板块以“安逸茶馆体验季”为主题，联合50家茶艺、演艺、民俗等各类茶馆，开展“泡茶馆·品川茶”文化体验活动，展示盖碗茶、长嘴铜壶等成都特色茶文化，同步发布《2026成都茶馆消费推荐指南》。

新式茶饮板块以“潮饮一夏新茶饮季”为主题，联动书亦烧仙草、茶百道、奈雪的茶、喜茶等全国头部品牌共计200余家门店，推出“2026成都限定”夏季新品及开学季限定福利，同步发布《2026成都新式茶饮消费推荐指南》，展示新茶饮带动本地农业产业链的产业价值。

咖啡板块以“成都咖啡文化体验季”为主题，成都的咖啡版图已形成本土连锁品牌、精品咖啡、独立咖啡馆多元共生的格局。本次消费季期间，各参与咖啡门店将推出融入成都元素的夏日限定特调及开学季特饮，在重点商圈打造咖啡主题体验场景，展示手冲咖啡、拉花技艺等咖啡文化，同步发布《2026成都咖啡消费推荐指南》，为消费者提供打卡指南。

8月28日至30日，西村大院主会场将设置主题市集，集中展示四大板块特色，打造沉浸式消费体验场景。市民及来蓉学子可在市集现场一站式感受火锅的热辣、盖碗茶的清香、新茶饮的创意与精品咖啡的醇厚。

活动期间，还将推出“票根换美味”跨界联动，消费者凭景区门票、川航机票、火车票、成都高校新生体验卡等可享参与门店专属优惠。同时整合四大板块消费推荐指南，实现“一图在手，滋味都有”，方便市民及游客按图索骥，畅游美食成都。

红星新闻记者 彭惊

编辑 欧鹏

Red Star News learned from the Chengdu Municipal Bureau of Commerce that on August 28th, the 2026 Chengdu hotpot, tea, and coffee consumption season will officially kick off. The event will last until September 15th and last for 18 days, covering the two major consumption periods of the end of summer and the beginning of the new semester.

This consumption season will separately list the four major specialty dining categories of hotpot, traditional tea houses, new-style tea drinks, and coffee, presenting them in a concentrated manner, and launching a series of themed activities around their respective characteristics. The event integrates more than 500 high-quality catering stores to participate, covering major commercial districts, catering clusters, and characteristic blocks in the city, forming a city wide linkage effect, fully demonstrating the cultural heritage of Chengdu's cuisine.

The hot pot section is themed "Chengdu Hot Pot Culture Month · Chengdu Hot Pot Consumption Season". The hot pot industry in Chengdu has a profound foundation, with leading enterprises such as Haidilao that have expanded from Sichuan to the whole country, as well as local brands such as Huangcheng Mama and Shu Jiuxiang that have been deeply cultivated for many years, and characteristic brands such as Spicy Space, Jincheng Impression, Yuanli Hot Pot, Dalongyi, Xiaolongkan, and Houtang Old Hot Pot. Together, they form a large and diverse brand matrix of Chengdu hot pot. This consumption season, more than 200 hot pot restaurants have been linked to launch summer special packages and exclusive discounts for the new school season. The "2026 Chengdu Hot Pot Consumption Recommendation Guide" has been released, providing consumers with a wide range of check-in options.

The traditional tea house section, with the theme of "Comfortable Tea House Experience Season", collaborates with 50 tea houses in various fields such as tea art, performing arts, and folk customs to carry out the "Tea House · Tasting Sichuan Tea" cultural experience activity, showcasing Chengdu's characteristic tea culture such as covered bowl tea and long mouthed copper pot, and simultaneously releasing the "2026 Chengdu Tea House Consumption Recommendation Guide".

The new tea drink section is themed "Trendy Drink Summer New Tea Drink Season", and collaborates with more than 200 top national brands such as Shuyi Shaoxiancao, Tea Baidao, Nayuki Tea, and Heytea to launch the "2026 Chengdu Limited Edition" summer new products and limited benefits for the opening season. At the same time, the "2026 Chengdu New Tea Drink Consumption Recommendation Guide" is released to showcase the industrial value of new tea drinks in driving the local agricultural industry chain.

The coffee sector is themed around the "Chengdu Coffee Culture Experience Season", and the coffee landscape in Chengdu has formed a pattern of diversified coexistence of local chain brands, boutique coffee, and independent coffee shops. During this consumption season, participating coffee shops will launch summer limited edition specials and new season drinks that incorporate Chengdu elements, creating coffee themed experience scenes in key business districts, showcasing coffee culture such as hand brewed coffee and latte art, and simultaneously releasing the "2026 Chengdu Coffee Consumption Recommendation Guide" to provide consumers with check-in guides.

From August 28th to 30th, the main venue of Xicun Courtyard will set up a themed market, showcasing the characteristics of four major sections and creating an immersive consumer experience scene. Citizens and students from Chengdu can experience the spiciness of hotpot, the fragrance of lidded tea, the creativity of new tea drinks, and the richness of premium coffee in one stop at the market site.

During the event, a cross-border linkage of "exchanging ticket stubs for delicious food" will also be launched, where consumers can enjoy exclusive discounts for participating stores with scenic spot tickets, Sichuan Airlines air tickets, train tickets, Chengdu University Freshman Experience Cards, etc. At the same time, integrate the four major consumer recommendation guides to achieve "one map in hand, all flavors are available", making it convenient for citizens and tourists to follow the map and enjoy Chengdu's delicious food.

Red Star News reporter Peng Jing

Editor Ou Peng