一杯咖啡,竟藏着延边的“同心”密码A cup of coffee hides Yanbian's "Tongxin" code

2026-03-26 13:00:05 admin 1322

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在延边,咖啡的香气不仅飘满城市的街巷,也弥漫在边境村落的阡陌间。

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车行图们江畔,沿途总能邂逅一处处别具风情的咖啡空间:民俗村的老院子里,手冲壶的氤氲热气与朝鲜族糕点相映成趣;边境线旁的路边小店里,游客们举起手机,将手中的咖啡和边境风光收入镜头之中……这些“长”在路上的咖啡馆,聚集着南来北往的游客,以一杯咖啡,成为流动风景中,心与心相遇的地方。

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这正是我州以“咖啡+”为切入点,推动文旅深度融合、促进各民族交往交流交融的生动实践。近年来,我州紧紧抓住特色文旅市场持续升温的契机,把铸牢中华民族共同体意识这条主线,巧妙地融入咖啡产业的每一个环节。从“网红现象”到“文化新经济”,如今,一杯杯香醇的咖啡,正成为讲好延边故事、促进各民族交往交流交融的全新名片,为我州绘就民族团结与产业发展的“共富”新篇、培育国家旅游促“三交”试点城市工作,增添了一抹醇厚绵长的“同心”味道。

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以“链”为基,同酿“共富”滋味

在延边,咖啡产业的起点,不是打造某一个品牌,而是构建一条完整产业链。在培育咖啡产业之初,我州便坚持精准招商与本土培育并举,着力搭建各族群众广泛参与、携手致富的产业平台。

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从咖啡豆烘焙、包装设计,到门店经营、电商销售,各个环节都向本地人敞开。劳顶笨、含旨等本地品牌占比超90%,它们不仅是市民和游客的心头好,更是本地青年事业起步的地方——有人学成烘焙回乡开店,有人从店员成长为店长,有人投身咖啡设备供应与配套服务。

产业链的背后,是一个个奋斗故事。2025年,全州咖啡类经营主体激增,咖啡品类相关店铺6800余家,专营咖啡店约1500家,烘焙工厂16家。朝鲜族咖啡师、返乡创业大学生、开在乡镇的夫妻小店……越来越多的人汇入这条价值链,在不同环节找到自己的位置,酿造着“共同富裕”的甜蜜滋味。

以“新”为媒,共绘“同心”画卷

夜幕降临,华灯初上,延边大学门前人潮涌动。游客们手持一杯印着“延吉”logo的咖啡,与延吉网红弹幕墙同框,定格独属于延吉的城市记忆。

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镜头里的咖啡,是延边递出的一张亮丽“明信片”;镜头外的咖啡,藏着这片土地独有的生活气息与文化底蕴。

有人把苹果梨汁融入冰美式,酸甜清爽,那是刻在本地人记忆里的家乡味道;有人用人参蜜片搭配拿铁,温润滋补,外地游客头一回见,觉得新鲜,品尝一口都会拍照发到微信朋友圈。

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最打动人心的,莫过于那一杯寓意深刻的“红石榴气泡咖啡”。当咖啡的醇厚遇上石榴气泡水的活力,搅拌后,鲜明的层次融为一体,恰似延边各族儿女紧密交融在一起,你中有我、我中有你。

味道之外,是日常的智慧,是待客的心意,更承载着深厚的文化认同与民族情感。

如今,咖啡文化节、咖啡潮流嘉年华等活动,早已不只是咖啡行业的盛事。在氤氲的咖啡香中,中国朝鲜族农乐舞与咖啡拉花表演同台呈现,手冲摊位与打糕摊位并肩而立……游客端着咖啡看非遗,本地人喝着咖啡聊家常。一杯咖啡,让文化的交融有了滋味,也让“同心”有了可感的温度,成了串起歌舞、美食与人群的那根线,成了这个多民族大家庭里最温馨、最时尚的“通用语言”。

以“融”为径,共筑“精神”家园

当旅游业成为促进各民族交往交流交融的平台,一杯咖啡,可以连接什么?在延边,答案是:边境风光与家国情怀,民俗体验与日常烟火。

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我州深耕“咖啡+文旅”的融合文章,将消费场景延伸至边境线、民俗村。

沿着G331驶入龙井市,一座独具特色的边境驿站——龙井市三合口岸古树驿站,成为游客争相打卡的“网红”新地标。驿站内,11棵枝干遒劲的黄杨古树静静伫立,树龄均逾百年。自驾而来的游客,手捧热咖啡,远眺风光,吴大澂勘界守土的爱国故事在耳边回响。一杯咖啡的时间,生态美景与历史记忆悄然交融。

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这样的场景,在全州5300多家跨界经营的业态咖啡店里不断上演。咖啡与旅拍、民俗、民宿的结合,让每一次消费都成为一次文化的沉浸、一次情感的共鸣。

从产业链上的携手奋斗,到文化创新中的同频共振,再到文旅场景里的深度交融,这杯满含“同心”味道的咖啡,必将香飘更远,让更多人透过舌尖上的醇香,品味这座边疆小城团结奋斗、繁荣发展的时代新韵。

来源:延边日报

编辑:彦召

校对:李亚平

审核:吴悠

In Yanbian, the aroma of coffee not only fills the streets and alleys of the city, but also permeates the paths of border villages.

Along the riverbank, one can always encounter unique coffee spaces along the way: in the old courtyard of the folk village, the steaming heat of hand brewed pots contrasts with Korean pastries; In the roadside shops next to the border, tourists hold up their phones and capture the coffee and border scenery in the camera... These "long" coffee shops on the road gather tourists from all over the world, serving a cup of coffee as a place where hearts meet in the flowing scenery.

This is a vivid practice of our state taking "coffee+" as the starting point to promote the deep integration of culture and tourism, and to facilitate exchanges and integration among various ethnic groups. In recent years, our state has seized the opportunity of the continuous rise of the characteristic cultural and tourism market, skillfully integrating the main line of forging a sense of community for the Chinese nation into every aspect of the coffee industry. From the phenomenon of "internet celebrities" to the "cultural new economy", nowadays, cup after cup of fragrant coffee is becoming a new business card for telling the story of Yanbian well, promoting exchanges and integration among various ethnic groups, painting a new chapter of "common prosperity" for ethnic unity and industrial development in our state, and cultivating pilot cities for national tourism to promote "three exchanges", adding a rich and long-lasting flavor of "unity".

Based on the "chain", brew the flavor of "common prosperity" together

In Yanbian, the starting point of the coffee industry is not to build a single brand, but to construct a complete industrial chain. At the beginning of cultivating the coffee industry, our state adhered to both precise investment promotion and local cultivation, focusing on building an industry platform where people of all ethnic groups can participate widely and work together to become prosperous.

From coffee bean roasting and packaging design to store management and e-commerce sales, every aspect is open to locals. Local brands such as Laodingben and Hanzhi account for over 90% of the market share. They are not only popular among citizens and tourists, but also the starting point for local youth businesses - some have completed baking and returned to their hometowns to open stores, some have grown from store clerks to store managers, and some have devoted themselves to coffee equipment supply and supporting services.

Behind the industrial chain are stories of struggle. By 2025, the number of coffee related businesses in the entire state will increase significantly, with over 6800 coffee related stores, approximately 1500 specialty coffee shops, and 16 roasting factories. More and more people are joining this value chain, including Korean baristas, returning college students who start their own businesses, and small shops owned by couples in rural areas. They are finding their own positions at different stages and brewing the sweet taste of "common prosperity".

Using "new" as a medium to paint a "concentric" picture together

As night falls and the lights begin to light up, crowds of people surge in front of Yanbian University. Tourists hold a cup of coffee with the "Yanji" logo printed on it, framed with the Yanji internet famous bullet curtain wall, capturing the unique urban memory of Yanji.

The coffee in the camera is a beautiful "postcard" handed over by Yanbian; The coffee outside the camera hides the unique lifestyle and cultural heritage of this land.

Some people incorporate apple and pear juice into the Ice American style, creating a refreshing sour and sweet taste that is etched in the memories of the locals' hometown; Someone pairs ginseng honey slices with latte, which is warm and nourishing. When tourists from other places see it for the first time, they feel it's fresh and will take a photo and post it on their WeChat Moments after tasting it.

The most touching thing is undoubtedly the cup of "Pomegranate Bubble Coffee" with profound symbolism. When the richness of coffee meets the vitality of pomegranate sparkling water, after stirring, the distinct layers blend together, just like the close integration of various ethnic groups in Yanbian, where you have me and I have you.

Beyond taste, it is the wisdom of daily life, the intention of hospitality, and carries profound cultural identity and national emotions.

Nowadays, coffee culture festivals, coffee trend carnivals, and other events are no longer just grand events in the coffee industry. Amid the aroma of coffee, the Chinese Korean folk dance and coffee flower show were presented on the same stage, and the hand washing booth and the rice cake booth stood side by side... Tourists watched intangible cultural heritage with coffee, while local people talked about family affairs with coffee. A cup of coffee gives a taste to the fusion of cultures and a tangible warmth to 'Tongxin', becoming the thread that connects songs, dances, food, and crowds, and the warmest and most fashionable 'universal language' in this multi-ethnic family.

Taking "integration" as the path, jointly building a "spiritual" home

When tourism becomes a platform for promoting communication, exchange, and integration among different ethnic groups, what can a cup of coffee connect to? In Yanbian, the answer is: border scenery and patriotism, folk experiences and daily fireworks.

Our state is deeply cultivating the integration of "coffee+culture and tourism", extending the consumption scene to the border and folk villages.

Entering Longjing City along G331, a unique border post station - the Sanhe Port Ancient Tree Post Station in Longjing City - has become a new landmark for tourists to check in. Inside the post station, 11 tall boxwood trees with strong branches stand quietly, all over a hundred years old. Tourists who come by car, holding hot coffee in their hands and overlooking the scenery, the patriotic story of Wu Dacheng's demarcation and defense echoes in their ears. The time of a cup of coffee quietly blends ecological beauty with historical memory.

This scene continues to unfold in over 5300 cross-border coffee shops across the state. The combination of coffee, travel photography, folk customs, and homestays makes every consumption a cultural immersion and emotional resonance.

From the joint efforts in the industrial chain, to the resonance in cultural innovation, and to the deep integration in cultural and tourism scenes, this cup of coffee full of the flavor of "unity" will surely spread further, allowing more people to taste the new era of unity, struggle, and prosperous development in this border town through the mellow aroma on their tongues.

Source: Yanbian Daily

Editor: Yan Zhao

Proofreading: Li Yaping

Reviewed by: Wu You


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