邦德咖啡Shake店开业！蔡旺庭宣布提前1年达成3年100店目标Bond Coffee Shake Store Opened! Cai Wangting announces achievement of 3-year 100 store target one year ahead of schedule
8月28日晚，邦德咖啡两周年庆典暨邦德Mr.BondShake店开业仪式于上海举行。开业现场，旺旺集团总经理、邦德咖啡馆创始人蔡旺庭宣布，在品牌成立两周年之际，邦德咖啡线下门店已突破100家，提前一年完成三年百店的既定目标。与此同时，邦德推出全国首家DJ咖啡主题店，希望通过“咖啡+DJ+轻社交”的复合体验，进一步拓展咖啡消费的时间与场景边界。
旺旺总经理、邦德咖啡馆创始人 蔡旺庭
自2024年8月8日开出首家线下咖啡馆以来，邦德咖啡便以咖啡果皮咖啡作为核心产品切入现制咖啡市场，并获沙利文认证为“中国现萃咖啡果皮咖啡首创者”。品牌通过将咖啡果皮茶与咖啡液创新结合，形成差异化的产品特色。与此同时，邦德持续探索咖啡与不同生活方式的结合，过去两年间陆续将门店拓展至加油站、健身房等消费场景，让咖啡进入更多元的日常消费空间。
此次开业的Shake店，则是邦德对咖啡消费场景的进一步延伸。与传统咖啡馆不同，Shake店将DJ音乐作为门店体验的重要组成部分，白天以咖啡和音乐为主，营造高能量的社交氛围；21点后则限量供应轻酒精饮品，在保留夜间社交氛围的同时，有效降低了对身体的负担，形成“日咖夜酒”的复合型消费模式。
邦德Mr.BondShake店
近年来，大众健康意识普遍提升。相比以酒精为核心的传统夜间社交，咖啡正在成为年轻人日常生活中更高频的饮品选择。咖啡中的咖啡因能够帮助提升清醒度和注意力；适量饮用咖啡，对促进新陈代谢、呵护肠道状态、抗氧化抗衰都具备积极作用。对越来越重视身体状态和生活质量的年轻消费者而言，喝咖啡正在从单纯的提神需求，逐渐成为一种更轻盈的生活方式。
多项行业报告及公开数据也证实了这一点：全球Z世代整体饮酒量较上一代下降约30%，超过半数青年的饮酒体验停留在轻度微醺状态；与此同时，国内年轻消费者的咖啡需求持续增长，超过六成具备消费习惯的年轻人每周饮用3杯及以上现磨咖啡。面对年轻群体从传统喝酒蹦迪向健康养生与情绪解压转型的趋势，邦德希望借由海外成熟的咖啡解压Shake模式，为国内消费者打造介于传统咖啡店与酒吧之间的第三情绪空间。
蔡旺庭在致辞中，也清晰点明了新门店的诞生逻辑：当下Y世代与Z世代年轻群体承受着来自工作、生活、情感等多重压力，亟需情绪释放出口。过去夜间解压多依赖饮酒社交，容易给身体带来负担；随着大众健康消费意识的崛起，喝咖啡+随音乐放松正成为新一代年轻人更偏好的松弛生活方式。
业内观察认为，从标准化咖啡门店的快速百店布局，到开辟夜间社交的创新咖吧业态，邦德咖啡正由单纯的产品运营商升级为多场景休闲空间服务商。一边夯实基础门店版图，一边探索差异化体验，展现出品牌长期深耕线下赛道、紧贴年轻消费市场的战略定力。站在百店达成的新起点上，邦德咖啡将持续打磨多元化门店模型，探索更多咖啡消费的新场景与新体验，不断拓宽品牌的成长边界。
On the evening of August 28th, Bond Coffee's second anniversary celebration and the opening ceremony of Bond Mr. BondShake store were held in Shanghai. At the opening ceremony, Cai Wangting, General Manager of Want Want Group and founder of Bond Coffee, announced that on the occasion of the brand's second anniversary, Bond Coffee's offline stores have exceeded 100, achieving the established goal of 100 stores in three years one year ahead of schedule. At the same time, Bond launched the first DJ coffee themed store in the country, hoping to further expand the time and scene boundaries of coffee consumption through the composite experience of "coffee+DJ+light socializing".
Cai Wangting, General Manager of Want Want and Founder of Bond Cafe
Since opening its first offline coffee shop on August 8, 2024, Bond Coffee has entered the freshly brewed coffee market with coffee peel coffee as its core product, and has been certified by Sullivan as the "pioneer of freshly brewed coffee peel coffee in China". The brand innovatively combines coffee peel tea with coffee liquid to create differentiated product features. At the same time, Bond continues to explore the combination of coffee and different lifestyles. In the past two years, he has gradually expanded his stores to consumption scenarios such as gas stations and gyms, allowing coffee to enter a more diverse daily consumption space.
The Shake store that opened this time is a further extension of Bond's coffee consumption scene. Unlike traditional coffee shops, Shake stores make DJ music an important part of the store experience, with coffee and music as the main focus during the day, creating a high-energy social atmosphere; After 21:00, limited supply of light alcoholic beverages is available, which effectively reduces the burden on the body while maintaining the social atmosphere at night, forming a complex consumption model of "day coffee and night wine".
Mr. BondShake Store
In recent years, public health awareness has generally increased. Compared to traditional nighttime socializing centered around alcohol, coffee is becoming a more frequent beverage choice in the daily lives of young people. The caffeine in coffee can help improve alertness and attention; Moderate consumption of coffee has positive effects on promoting metabolism, caring for intestinal health, and antioxidant and anti-aging properties. For young consumers who are increasingly concerned about their physical condition and quality of life, drinking coffee is gradually becoming a lighter way of life, rather than just a simple need to refresh themselves.
Multiple industry reports and public data have also confirmed this: the overall alcohol consumption of Generation Z worldwide has decreased by about 30% compared to the previous generation, and more than half of young people's drinking experience remains in a mild and slightly intoxicated state; At the same time, the demand for coffee among young consumers in China continues to grow, with over 60% of young people with consumption habits drinking 3 or more freshly ground coffee cups per week. Faced with the trend of young people transitioning from traditional drinking and dancing to health and emotional stress relief, Bond hopes to create a third emotional space between traditional coffee shops and bars for domestic consumers through the mature overseas coffee stress relief Shake model.
In her speech, Cai Wangting also clearly pointed out the birth logic of the new store: the current young generation of Y and Z are facing multiple pressures from work, life, emotions, etc., and urgently need emotional release outlets. In the past, nighttime stress relief relied heavily on drinking and socializing, which could easily burden the body; With the rise of public health consumption awareness, drinking coffee and relaxing with music is becoming a more preferred relaxed lifestyle for the new generation of young people.
Industry observers believe that Bond Coffee is upgrading from a simple product operator to a multi scenario leisure space service provider, from the rapid layout of standardized coffee shops to the innovative coffee bar format of opening up nighttime social activities. While consolidating the basic store layout, exploring differentiated experiences, demonstrating the brand's strategic determination to deeply cultivate the offline track and closely follow the young consumer market for a long time. Standing at a new starting point of reaching 100 stores, Bond Coffee will continue to refine its diversified store model, explore new scenarios and experiences for coffee consumption, and constantly broaden the growth boundaries of the brand.