CASA LAVAZZA落址上海老市府：在外滩百年楼宇，感受百年意式咖啡文化CASA LAVAZZA located in the old city government of Shanghai: Experience the century old Italian coffee culture in a century old building on the Bund

清晨的外滩，城市还未完全苏醒。晨光掠过一栋栋百年历史建筑，沿街行人、游客与商铺缓缓开启一日烟火。上海老市府大楼之内，醇厚绵长的咖啡香气率先漫开，咖啡师精准研磨、压实粉饼，扣上手柄启动萃取，深棕绵密的咖啡液缓缓垂落，一杯地道的意式浓缩就此成型。这一幕，发生在亚洲首家CASA LAVAZZA上海老市府店。

一边是镌刻上海城市脉络、承载城市记忆的百年历史建筑，一边是1895年诞生于意大利的老牌咖啡世家，这两段跨越时空的百年传奇，在上海老市府LAVAZZA拉瓦萨门店内相融共生。

品牌跨界联名期间，兰博基尼赛车亮相老市府大院

CASA LAVAZZA上海老市府店

从一座百年建筑开始：双向契合的选址，建筑与咖啡共生

上海老市府大楼地处外滩历史风貌核心区，百余年屹立江畔，完整见证上海城市发展的每一次迭代，自带岁月沉淀的厚重底蕴，也是当下大众沉浸式品读上海城市文化的核心去处。

踏入CASALAVAZZA老市府旗舰店，扑面而来的并非刻意复刻的欧式空间，建筑原生自带完整的时光肌理。复古拱窗、挑高层高、岁月打磨的墙面全部完整保留，守住历史建筑独有的沉静气韵；咖啡馥郁香气、开放式互动吧台、极具叙事感的品牌陈列，为沉寂百年的楼宇注入鲜活的当代生活场景。

CASA LAVAZZA上海老市府店保留建筑原生外立面

百年老建筑化作LAVAZZA诉说品牌百年故事的天然展厅，LAVAZZA成为这座历史地标对接现代都市生活、面向大众表达全新活力的媒介。

往来上海的海内外游客，可依托门店解锁品读城市的全新方式。从前，人们依靠建筑、美食、街巷触摸一座城市的灵魂；一杯地道咖啡，现已纳入城市文化体验的核心环节。

CASA LAVAZZA上海老市府店内场景

远道而来的意大利咖啡爱好者驻足门店点单一杯Espresso（意式浓缩），入口瞬间熟悉均衡的香气与醇厚口感，消弭万里距离带来的隔阂；本地消费者收获无需远赴欧洲的沉浸式意式体验，在外滩百年建筑之中，零距离品读沉淀百年的意大利咖啡文化。

咖啡因此不再只是饮品，而是成为融通不同城市、不同文化的一种语言。

复刻米兰旗舰店，打造亚洲首家意式咖啡文化之家

CASA在意大利语中意为“家”，这也是该店区别于全国所有LAVAZZA拉瓦萨标准门店的核心内核。外滩CASA LAVAZZA旗舰店以“意式咖啡文化之家”为定位，复刻米兰旗舰空间形式，是品牌在中国市场的全新试验。

CASA LAVAZZA旗舰店以“意式咖啡文化之家”为定位

“上海老市府这座百年历史建筑，气质与拥有百年积淀的LAVAZZA高度匹配。”负责品牌门店设计的工作人员介绍，“外滩稳定客流推动地标与品牌双向赋能，门店产出和商场快消咖啡店区分鲜明的深度沉浸式文化体验。”

门店整体划分为三大功能区域。入口拱形门廊还原纯正意式入户氛围。空间中央吧台复刻米兰原版规格，搭建咖啡师与消费者互动交流的核心区域，店内配备全球限量典藏老鹰咖啡机，增设常规门店未设置的专业手冲操作台。

全球限量60台，编号为37号的典藏老鹰咖啡机

内侧复合空间覆盖打卡休憩、小型咖啡沙龙、私享品鉴宴多重用途，同步承载完整品牌文化展陈；墙面排布珍贵百年老照片，完整梳理LAVAZZA开创拼配咖啡体系、深耕意式浓缩萃取工艺的百年历程；立体咖啡豆展示墙分层陈列生豆、中度烘焙、深度烘焙原豆，消费者可近距离触摸、嗅闻，直观梳理咖啡豆从原料到成品萃取的完整产业链路。这套全链路沉浸式科普展陈，国内常规门店均无配套设置。

店内的复合空间

同时，整体空间兼顾国内消费者喜爱打卡分享的习惯，多处设置适配拍照的场景，同时灯光色调整体偏沉静，引导消费者静下心感受咖啡风味与品牌故事。

立体咖啡豆展示墙

上海本就是一座因包容融合而生的城市，兼容八方的海派内核，恰好与LAVAZZA对待咖啡的理念不谋而合。品牌坚守经典意式拼配工艺的同时，持续贴合本土味蕾打磨风味，既有传承百年的经典浓缩，也推出契合上海城市气质的门店限定特调，让正统意式咖啡工艺，生长出适配东方消费市场的独特表达。

CASA LAVAZZA上海老市府店外打卡点

守味亦创新，多维诠释意式生活美学

消费观念的转变，藏在一杯咖啡的迭代里。早年大众喝咖啡更看重提神、口感与便捷，如今咖啡早已升级为复合型生活体验，人们愈发在意咖啡豆产地、萃取工艺，也对饮品健康属性提出细分要求。

坚守经典不等于固守旧态，LAVAZZA始终在传统意式咖啡体系之上，贴合当代人的健康需求创新产品，全新6.0高蛋白0乳糖奶基底系列便是最好印证。这款奶咖在保留意式咖啡醇厚香气与层次的同时，适配乳糖不耐、注重高蛋白摄入的人群，让百年咖啡风味适配更多元的饮用场景。

6.0高蛋白0乳糖奶系列咖啡

在 LAVAZZA眼中，经典拥有与时俱进的生命力。从意大利街头纯粹的意式浓缩，到适配现代健康需求的创新奶咖，品牌始终顺着时代脉络丰富咖啡的边界。咖啡从来不止是味觉享受，更是意大利精工、设计与日常美学的综合载体，这份对工艺与美学的共同执念，也让同源意大利的LAVAZZA与LamborghiniSquadraCorse达成跨界联动。

百年意式咖啡文化、百年老建筑沉静复古的空间与超跑充满力量感的先锋工业设计碰撞相融。消费者可以为一杯咖啡驻足，也能在建筑、跨界设计与意式文化的交融中收获多元体验，咖啡就此成为触摸意式生活方式的窗口。

LAVAZZA与LamborghiniSquadraCorse的联名周边

百余年前LAVAZZA诞生于意大利都灵的街角小店，跨越万里落地上海外滩百年楼宇，以一杯咖啡搭建起两座城市的文化纽带。意大利为品牌积淀下代代传承的拼配与萃取工艺，而上海包容多元的城市气质，则为品牌打开全新叙事。

源自意大利都灵的百年咖啡品牌LAVAZZA拉瓦萨在大中华区稳健发展，第200家门店正式落户武汉华中科技大学校园，为师生打造兼具阅读、研讨、社交的咖啡空间，实现咖啡文化与校园人文氛围的有机融合。品牌将继续以产品为核心，深耕本土化创新，持续丰富门店业态稳步推进长期发展，向中国消费者传递意大利品质咖啡文化及意式生活方式。

来源：

(本文来自澎湃新闻，更多原创资讯请下载“澎湃新闻”APP)

The Bund in the early morning, the city has not yet fully awakened. The morning light brushes over century old buildings, and pedestrians, tourists, and shops along the street slowly start a day of fireworks. In the old Shanghai Municipal Mansion, the mellow and long coffee aroma is the first to spread. The barista precisely grinds and compacts the powder, buckles the handle to start the extraction, and the dark brown and dense coffee liquid slowly falls down, forming a cup of authentic Italian concentration. This scene happened at the first CASA LAVAZZA Shanghai Old City Government store in Asia.

On one hand, there are century old historical buildings engraved with the urban context of Shanghai and carrying the city's memory, and on the other hand, there is an old coffee family born in Italy in 1895. These two century old legends, spanning time and space, blend and coexist in the LAVAZZA store in the old city of Shanghai.

During the cross-border collaboration of the brand, Lamborghini racing cars made their debut at the old city government compound

CASA LAVAZZA Shanghai Old City Government Store

Starting from a century old building: a mutually compatible location, where the building and coffee coexist

The Old City Hall in Shanghai is located in the historic core area of the Bund, standing by the river for over a hundred years, witnessing every iteration of Shanghai's urban development. It has a rich cultural heritage accumulated over time and is also the core destination for the public to immerse themselves in Shanghai's urban culture.

Stepping into the CASALAVAZZA flagship store of the old city government, you will be greeted by a European style space that is not deliberately replicated. The building itself has a complete temporal texture. The retro arched windows, high ceilings, and walls polished by time are all fully preserved, preserving the unique calm and charm of historical buildings; The rich aroma of coffee, open interactive bar counter, and highly narrative brand display inject fresh contemporary living scenes into the century old building.

CASA LAVAZZA Shanghai Old City Government Store preserves the original exterior facade of the building

The century old building has become a natural exhibition hall for LAVAZZA to tell the brand's century old story. LAVAZZA has become a medium for this historical landmark to connect with modern urban life and express new vitality to the public.

Tourists from home and abroad traveling to and from Shanghai can unlock a new way to explore the city through our stores. In the past, people relied on architecture, cuisine, and streets to touch the soul of a city; A cup of authentic coffee has now become a core element of urban cultural experience.

CASA LAVAZZA Shanghai Old City Government Store Scene

Italian coffee enthusiasts who come from afar stop at the store and order a single cup of Espresso (Italian espresso), instantly familiar with the balanced aroma and rich taste, eliminating the barriers caused by thousands of miles away; Local consumers can enjoy an immersive Italian experience without the need to travel to Europe, immersing themselves in the century old Italian coffee culture of the Bund's century old architecture.

Coffee is no longer just a beverage, but a language that blends different cities and cultures.

Recreating Milan flagship store, creating Asia's first Italian coffee culture home

CASA means "home" in Italian, which is also the core element that sets this store apart from all LAVAZZA standard stores nationwide. The CASA LAVAZZA flagship store on the Bund is positioned as the "home of Italian coffee culture" and replicates the Milan flagship space, which is a brand new experiment in the Chinese market.

CASA LAVAZZA flagship store is positioned as the 'home of Italian coffee culture'

The historic building of Shanghai Old City Government, with a hundred years of history, is highly matched in temperament with LAVAZZA, which has accumulated a hundred years of experience. ”The staff responsible for brand store design introduced, "The stable foot traffic on the Bund promotes the two-way empowerment of landmarks and brands, and the store output is distinct from the deep immersive cultural experience of fast-moving consumer coffee shops in shopping malls

The store is divided into three main functional areas as a whole. The arched entrance porch restores the pure Italian atmosphere of entering the house. The central bar counter in the space replicates the original specifications of Milan, creating a core area for interaction and communication between baristas and consumers. The store is equipped with a limited edition Eagle coffee machine from around the world, and a professional hand washing operation desk that is not set up in regular stores has been added.

Limited to 60 units worldwide, the collectible Eagle coffee machine numbered 37

The inner composite space covers multiple uses such as check-in and relaxation, small coffee salons, and private tasting banquets, simultaneously carrying the complete brand culture exhibition; The wall layout features precious century old photos, fully summarizing LAVAZZA's century long history of creating blended coffee systems and deepening Italian concentration extraction processes; The three-dimensional coffee bean display wall displays raw beans, moderately roasted, and deeply roasted raw beans in layers. Consumers can touch and smell them up close, intuitively sorting out the complete industry chain of coffee beans from raw materials to finished product extraction. This fully immersive science popularization exhibition has no supporting facilities in regular domestic stores.

Composite space inside the store

At the same time, the overall space takes into account the habits of domestic consumers who love to check in and share, with multiple locations set up to adapt to photography scenes. At the same time, the overall lighting tone is relatively calm, guiding consumers to calm down and experience the coffee flavor and brand story.

3D coffee bean display wall

Shanghai is a city born from inclusivity and integration, with a Shanghai style core that is compatible with all directions, which coincides with LAVAZZA's philosophy towards coffee. While adhering to the classic Italian matching process, the brand continues to adhere to the local taste buds to polish the flavor. It not only inherits the classic concentration of a century, but also introduces the store limited features that match the urban temperament of Shanghai, allowing the orthodox Italian coffee process to grow a unique expression suitable for the eastern consumer market.

CASA LAVAZZA Shanghai Old City Government External Check in Point

Preserving taste and innovating, interpreting Italian lifestyle aesthetics from multiple perspectives

The transformation of consumer attitudes is hidden in the iteration of a cup of coffee. In the early years, the general public placed more emphasis on refreshing, taste, and convenience when drinking coffee. Nowadays, coffee has been upgraded to a complex lifestyle experience, and people are increasingly concerned about the origin and extraction process of coffee beans, as well as the specific requirements for the health attributes of beverages.

Adhering to classics does not mean sticking to old ways. LAVAZZA has always been on top of the traditional Italian coffee system, innovating products that meet the health needs of contemporary people. The new 6.0 high protein 0 lactose milk base series is the best proof. This milk coffee not only retains the rich aroma and layers of Italian coffee, but also caters to people who are lactose intolerant and focus on high protein intake, making the century old coffee flavor suitable for more diverse drinking scenarios.

6.0 High Protein 0 Lactose Milk Series Coffee

In LAVAZZA's eyes, classics have the vitality of keeping up with the times. From pure Italian espresso on the streets of Italy to innovative milk coffees that cater to modern health needs, the brand has always enriched the boundaries of coffee along the lines of the times. Coffee has never been just a taste experience, but also a comprehensive carrier of Italian craftsmanship, design, and daily aesthetics. This shared obsession with craftsmanship and aesthetics has also led to a cross-border collaboration between LAVAZZA and Lamborghini Quadra Corse, which share the same origin in Italy.

The collision and fusion of century old Italian coffee culture, century old architecture's serene retro space, and the avant-garde industrial design full of power in supercars. Consumers can pause for a cup of coffee, and also gain diverse experiences through the integration of architecture, cross-border design, and Italian culture, making coffee a window to touch the Italian way of life.

LAVAZZA and Lamborghini Quadra Corse joint merchandise

More than a hundred years ago, LAVAZZA was born in a small street corner store in Turin, Italy. It crossed thousands of miles and landed in a century old building on the Bund in Shanghai, building a cultural bond between the two cities with a cup of coffee. Italy has accumulated generations of blending and extraction techniques for the brand, while Shanghai's inclusive and diverse urban temperament opens up a new narrative for the brand.

LAVAZZA, a century old coffee brand originating from Turin, Italy, has steadily developed in Greater China. Its 200th store has officially settled on the campus of Huazhong University of Science and Technology in Wuhan, creating a coffee space that combines reading, discussion, and socializing for teachers and students, achieving an organic integration of coffee culture and campus humanistic atmosphere. The brand will continue to focus on products, deeply cultivate local innovation, continuously enrich store formats, steadily promote long-term development, and convey Italian quality coffee culture and Italian lifestyle to Chinese consumers.

Source:

(This article is from Pengpai News. For more original information, please download the "Pengpai News" app)