“不种咖啡”的广州，如何让“咖啡广货”卖全球？海珠出实招How can Guangzhou, which does not grow coffee, sell its coffee products globally? Haizhu shows practical skills

咖啡可以作为“广货”卖全球，生产“咖啡广货”的地方，未必需要大规模种植咖啡。记者3月26日从2026年广州市海珠区咖啡产业高质量发展交流会获悉，广州正以多重身份参与咖啡国际贸易，且目前仍有相当大的市场潜力可供“后来者”参与。通过3月26日的交流会，广州市海珠区搭建产业联盟、构建人才培训体系，让“咖啡广货”以更高质量“卖全球”。

虽然“不种咖啡”，但广州以多重身份参与全球咖啡贸易

想要喝到咖啡，首先要有咖啡豆；由于广州处于亚热带，整体环境不适于咖啡种植。“广州存在小范围种植咖啡苗的地方，但种植的目的并不是制作咖啡饮品，而是观赏绿化或者育苗。”在3月26日交流会的媒体采访环节，广州市咖啡行业协会秘书长孙海涛介绍了广州“不种咖啡”的现状。

“虽然‘不种咖啡’，但广州以多重身份，参与全球咖啡贸易。”在交流会的主题发言环节，孙海涛进一步介绍了广州如何让“广货咖啡行天下”。

据悉，截至2025年底，广州咖啡全产业链年营收达到870亿元，全产业链增加值约117.5亿元至261亿元，相当于广州GDP比重中有0.37%至0.82%由咖啡“贡献”。尽管广州“不种咖啡”，但国内外大批优质咖啡生豆流入广州。

孙海涛介绍，广州一方面引进产自云南的咖啡生豆，另一方面接纳来自世界各地的咖啡生豆；2024年，广州经关区进口咖啡生豆量达18.3万吨，占全国进口量的42%。

“国内国际咖啡生豆汇聚广州后，广州将它们制成‘广货’，卖到世界各地。”孙海涛介绍，广州市白云区松洲、南沙区等地，有完善的烘焙产业集群。这些产业集群，将咖啡生豆烘焙成可制饮品的熟豆，再销往国内、国际市场。

“广州不仅是咖啡生豆的‘进口者’，以及‘烘焙者’和熟豆的‘转销者’，还是咖啡贸易当中的‘设备制造生产者’，并且拥有极具潜力的咖啡产品销售市场。”孙海涛介绍，广州拥有不少咖啡机制造企业，本地及周边地区集聚200多家设备销售供应商。综合研判，广州的烘焙熟豆及咖啡设备，销往全球80多个国家和地区，创汇约1.5亿美元。

除了外销（885840），截至2025年底，广州共有咖啡门店8017家，密度仅次于上海，居全国第二。这些门店，既消化广州烘焙的熟豆，也使用广州生产的咖啡机，并且招聘广州培养的咖啡技师人才。

广州市海珠区多举措提质咖啡产业

为进一步推动广州咖啡行业高质量发展，广州市海珠区作出多项提质咖啡行业的安排。在3月26日的交流会上，广州市海珠区咖啡产业联盟启动，参与单位共同签署 “海珠区咖啡产业高质量发展战略合作协议”。据悉，该产业联盟整合了咖啡烘焙、设备制造、门店运营、文创产销的全链条资源，有助于在广州市海珠区经营的咖啡产业中小企业迅速找到经营资源。

26日的交流会中，广州市海珠区还宣布设置咖啡师职业技能等级证书培训考证中心。据悉，该中心将设置在广州市第二工人文化宫，联合广州酒家（603043）集团职业技能培训学校等专业机构培训咖啡技师人才，既解决就业问题，也解决了咖啡行业人才缺口痛点。

“一杯海珠咖，香飘向未来。”广州市海珠区人民政府党组成员、副区长陈宇介绍，海珠区将对落地的国内外精品咖啡首店、特色旗舰店、创新概念店等机遇分级资金奖励，降低企业运营成本。通过数字营销资源，为广州市海珠区的咖啡业户打通线下和线上销售渠道。咖啡行业如有技改需求且符合相关补贴政策，广州市海珠区将积极协助行业申报。希望咖啡行业的从业者及咖啡消费（883434）者，共同将海珠区乃至全广州市建设成为烟火气跟时尚感交相辉映的咖啡产业新高地。

Coffee can be sold globally as a "commodity", and places that produce "coffee commodities" may not necessarily require large-scale coffee cultivation. On March 26th, it was learned from the 2026 Guangzhou Haizhu District Coffee Industry High Quality Development Exchange Conference that Guangzhou is participating in international coffee trade with multiple identities, and there is still considerable market potential for "newcomers" to participate. Through the exchange meeting on March 26th, Haizhu District in Guangzhou has established an industry alliance and built a talent training system, enabling "Coffee Guangzhou" to sell globally with higher quality.

Although Guangzhou does not grow coffee, it participates in global coffee trade with multiple identities

To drink coffee, the first thing is to have coffee beans; Due to Guangzhou's subtropical location, the overall environment is not suitable for coffee cultivation. There are places in Guangzhou where coffee seedlings are planted on a small scale, but the purpose of planting is not to make coffee drinks, but to appreciate greenery or cultivate seedlings. "During the media interview segment of the exchange meeting on March 26th, Sun Haitao, Secretary General of the Guangzhou Coffee Industry Association, introduced the current situation of" not planting coffee "in Guangzhou.

Although Guangzhou does not grow coffee, it participates in the global coffee trade with multiple identities. "In the keynote speech of the exchange meeting, Sun Haitao further introduced how Guangzhou has made" Guanghuo Coffee popular all over the world ".

It is reported that by the end of 2025, the annual revenue of the entire coffee industry chain in Guangzhou will reach 87 billion yuan, and the added value of the entire industry chain will be about 11.75 billion yuan to 26.1 billion yuan, which is equivalent to 0.37% to 0.82% of Guangzhou's GDP contributed by coffee. Although Guangzhou does not grow coffee, a large number of high-quality coffee beans from both domestic and international sources have flowed into Guangzhou.

Sun Haitao introduced that Guangzhou not only introduces coffee beans produced in Yunnan, but also accepts coffee beans from all over the world; In 2024, the import volume of green coffee beans in Guangzhou Economic and Trade Zone reached 183000 tons, accounting for 42% of the national import volume.

After domestic and international coffee beans converge in Guangzhou, Guangzhou will make them into 'Guangzhou goods' and sell them to all over the world, "Sun Haitao introduced. There are well-established baking industry clusters in Songzhou and Nansha districts of Baiyun District, Guangzhou. These industrial clusters roast coffee beans into cooked beans that can be used to make beverages, and then sell them to domestic and international markets.

Guangzhou is not only an 'importer' of coffee beans, but also a 'reseller' of roasters and ripe beans. It is also a 'equipment manufacturing producer' in the coffee trade and has a highly potential coffee product sales market. Sun Haitao introduced that Guangzhou has many coffee machine manufacturing enterprises and more than 200 equipment sales suppliers gathered locally and in surrounding areas. Based on comprehensive analysis, Guangzhou's roasted beans and coffee equipment are sold to over 80 countries and regions worldwide, generating approximately $150 million in foreign exchange.

Apart from exports (885840), by the end of 2025, Guangzhou had a total of 8017 coffee shops, second only to Shanghai in density and ranking second in the country. These stores not only digest roasted beans from Guangzhou, but also use coffee machines produced in Guangzhou, and recruit coffee technicians trained in Guangzhou.

Haizhu District, Guangzhou City takes multiple measures to improve the quality of the coffee industry

To further promote the high-quality development of the coffee industry in Guangzhou, Haizhu District has made multiple arrangements to improve the quality of the coffee industry. At the exchange meeting on March 26th, the Haizhu District Coffee Industry Alliance in Guangzhou was launched, and participating units jointly signed the "Haizhu District Coffee Industry High Quality Development Strategic Cooperation Agreement". It is reported that the industry alliance integrates the full chain resources of coffee roasting, equipment manufacturing, store operation, cultural and creative production and sales, which helps small and medium-sized enterprises in the coffee industry operating in Haizhu District, Guangzhou to quickly find business resources.

At the exchange meeting on the 26th, Haizhu District of Guangzhou also announced the establishment of a training and certification center for barista vocational skills level certificates. It is reported that the center will be located at the Second Workers' Cultural Palace in Guangzhou, and will collaborate with professional institutions such as Guangzhou Restaurant (603043) Group Vocational Skills Training School to train coffee technicians. This will not only solve the employment problem but also address the pain point of talent shortage in the coffee industry.

A cup of Haizhu coffee, fragrance wafts towards the future, "said Chen Yu, member of the Party Group and Deputy District Chief of Haizhu District People's Government in Guangzhou. Haizhu District will provide graded financial rewards for opportunities such as the first domestic and foreign boutique coffee store, flagship store, and innovative concept store, in order to reduce operating costs for enterprises. Through digital marketing resources, connect offline and online sales channels for coffee businesses in Haizhu District, Guangzhou. If there is a need for technological transformation in the coffee industry and it meets the relevant subsidy policies, Haizhu District of Guangzhou will actively assist the industry in applying. I hope that practitioners in the coffee industry and coffee consumers (883434) can work together to build Haizhu District and even the entire city of Guangzhou into a new highland of coffee industry where fireworks and fashion complement each other.