青年入乡重构乡村价值——稻田边枕田咖啡火爆出圈Youth Entering the Countryside to Reconstruct Rural Value - Coffee on the Edge of Rice Fields and Pillow Fields Becomes PopularYouth Entering the Countryside to Reconstruct Rural Value - Coffee on the Edge of Rice Fields and Pillow Fields Becomes Popular
潮新闻客户端 裘志伟
藏于萧山戴村稻田深处的枕田咖啡，凭借乡野田园的独特意境与年轻新潮的乡村业态，开业短短两个多月便迅速出圈，成为新晋网红乡村打卡地。一间田间小馆，串联起稻田风光、咖啡休闲与农耕体验，为乡村文旅注入全新活力，更是“千万工程”赋能乡村振兴、新业态蓬勃生长的生动写照。
90后农创客章雷（右）、王映（中）夫妇兴奋地给自己大大地点了个赞。裘志伟 摄
8月30日，我们走进由老旧农房改造焕新而成，依托得天独厚的田园风光，打造出治愈感满满的乡野休闲空间的“枕田咖啡”。小院直面连片无垠的稻田，远山层峦叠嶂，清风拂过稻浪翻涌，满目皆是自然诗意。园区内错落布置的草坪、秋千、观景平台，搭配室内简约时尚的休闲陈设，让质朴乡土与潮流文艺完美交融，成为小店独一无二的特色亮点。
在田埂旁以这样的方式“躺平”，是件很放松的事。裘志伟 摄
这份诗意满满的乡村新业态，源自一对90后农创客夫妻的创业初心。分别来自河南、河北的章雷、王映夫妇，大学毕业来杭州打拼创业十年，深耕城市多年却心系乡土，萌生了扎根乡村、盘活田园资源的创业想法。两人亲手设计、改造、装点，将老旧农房变身网红稻田咖啡馆。独具一格的田野美学风格，让枕田咖啡迅速走红，周末慕名而来的青年游客更是络绎不绝，烟火气与青春气洒满乡间小院。
两位年轻女孩稻田旁打卡留影，定格乡野美好瞬间。裘志伟 摄
扎根戴村、深耕乡土，谈及未来，创始人章雷满怀憧憬。他表示，希望用心把枕田咖啡品牌做大做强，持续丰富乡村文旅体验内容，让更多年轻人看见乡村、走进乡村、爱上乡村，真正扎根萧山、深耕乡土，以青年之力激活乡村价值、赋能乡村振兴。也让自己真正成为一名萧山人。
门口小草坪上，聚满了前来打卡拍照的游人。裘志伟 摄
枕田咖啡仅仅是萧山青年入乡计划的一个缩影。一批批农创客奔赴乡野，把梦想种进田野，用青春创意，书写属于新时代的乡村振兴故事。
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Qiu Zhiwei, a trendy news client
The pillow field coffee hidden deep in the rice fields of Dai Village in Xiaoshan, with its unique rural atmosphere and youthful and trendy rural business model, quickly gained popularity in just over two months after opening and became a popular destination for new internet celebrities in rural areas. A small shop in the fields, connecting the scenery of rice paddies, coffee leisure, and farming experience, injects new vitality into rural cultural tourism, and is a vivid portrayal of the "Ten Million Project" empowering rural revitalization and the flourishing growth of new business models.
Post-90s agricultural entrepreneurs Zhang Lei (right) and Wang Ying (center) excitedly gave themselves a big thumbs up. Photo by Qiu Zhiwei
On August 30th, we walked into the "Pillow Field Coffee" transformed from an old farmhouse, relying on the unique rural scenery to create a healing countryside leisure space. The small courtyard faces the endless rice fields, with mountains and hills in the distance. The gentle breeze brushes over the waves of rice, creating a natural and poetic atmosphere. The scattered arrangement of lawns, swings, and viewing platforms in the park, combined with simple and fashionable leisure furnishings indoors, perfectly blends rustic and trendy art, becoming a unique highlight of the small shop.
Lying flat next to the field in this way is a very relaxing thing. Photo by Qiu Zhiwei
This poetic rural new business model originates from the entrepreneurial aspirations of a couple of post-90s agricultural entrepreneurs. Zhang Lei and Wang Ying, who come from Henan and Hebei respectively, have been working hard and starting their own businesses in Hangzhou for ten years after graduating from university. They have been deeply rooted in the city for many years but are also concerned about their hometown. They have developed the entrepreneurial idea of rooting themselves in the countryside and revitalizing rural resources. The two of them personally designed, renovated, and decorated the old farmhouse, transforming it into a popular rice paddy caf é. The unique field aesthetic style has quickly made Zhen Tian Coffee popular, and young tourists who come to admire it on weekends are in constant flow. The fireworks and youthful atmosphere fill the countryside courtyard.
Two young girls clock in and take photos by the rice paddies, capturing beautiful moments in the countryside. Photo by Qiu Zhiwei
Rooted in Dai Village, deeply cultivating the local land, and talking about the future, founder Zhang Lei is full of longing. He expressed his hope to make the Zhentian Coffee brand bigger and stronger with dedication, continuously enrich the content of rural cultural and tourism experiences, and enable more young people to see, walk into, and love the countryside, truly rooted in Xiaoshan and deeply cultivating the countryside, using the power of youth to activate rural values and empower rural revitalization. Also, make yourself truly a Xiaoshan native.
The small lawn at the entrance is crowded with tourists who come to check in and take photos. Photo by Qiu Zhiwei
Zhentian Coffee is just a microcosm of Xiaoshan's youth migration plan. Batch after batch of agricultural entrepreneurs rush to the countryside, planting their dreams in the fields, using their youth and creativity to write stories of rural revitalization that belong to the new era.
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