一杯咖啡的“清凉经济学”——汇川避暑消费新观察The 'Cool Economy' of a Cup of Coffee: A New Observation of Huichuan's Summer Resort Consumption

这个夏天，汇川区近郊一杯洞穴咖啡，日均引流150至200人次；城区苏福商圈，一杯咖啡均价二三十元，特色特调成为引流利器。咖啡，正在成为汇川区避暑消费的“清凉支点”。

海拔1130米的白岩洞，距遵义城区仅二十分钟车程。笔者在现场看到，崖壁钢索与洞穴咖啡相邻，一边是飞拉达体验者贴壁前行，一边是游客端杯看山。

白岩洞的出圈，靠的是“一静一动”双业态。飞拉达岩壁探险刺激新潮，洞穴咖啡松弛治愈，互补赋能，适配全年龄段。笔者注意到，48元一张的门票内含一杯饮品，游客凭票即可在现场点单，还可以赏山景、享清凉。

“很刺激，特别是融合贵州山洞文化，很有新鲜感。”成都游客甘露体验完飞拉达后说。

“上面蛮凉快，环境很有氛围，跟朋友小聚是不错的选择。”武汉游客刘美君专门上山喝咖啡。

游客刘诗雨从小红书看到推荐，本为飞拉达而来，一进洞穴咖啡就感到“特别清凉、惬意”。

据项目负责人刘承瑀介绍，这里比城区高出200至300米，温差约1至2摄氏度，加上洞穴冬暖夏凉，夏季尤为清凉。运营一个月来，每天接待约150至200人次，游客来自广西、宁夏、四川、重庆及遵义周边城市。

在汇川区，一处处特色咖啡店正串珠成线。

位于城区武汉路的青蜜·雲上莊园，既有咖啡、美食，又有果园、菜园采摘和团建场地。

“今年，很多顾客不是顺便喝一杯，而是专程为一片风景停留。”负责人樊玉明说，外地游客来这里喝完咖啡、尝完美食、看完山景，还会去周边避暑景区住上几天，咖啡成了撬动避暑消费的小支点。

“这里视野开阔，有果园有咖啡，包房多，适合团建，下次想带家人来玩。”顾客余江点赞。

商圈的“咖啡热”同样在升温。上海路苏福商圈的屿你咖啡店于今年4月开业，负责人向单介绍，进入夏季以来，顾客数量明显增加，还有不少来自北京、山东、成都、重庆等地的外地游客，通过小红书、抖音等社交平台的分享而来。与本地人不同，外地游客一般早上来店里打包咖啡带走，在咖啡香中开启游玩之旅。

笔者在汇川区多家咖啡店菜单上看到，特调品类不少，一杯价格从十几元到四十元不等。木又寸、-86°C Dirty、雨后长白山等名字被放在推荐位，很多客人进店直接点名特调咖啡，店家也会主动推荐店内的创意咖啡。

把镜头拉远，汇川的咖啡“清凉经济学”脉络清晰：一杯咖啡带来单店客流，单店客流汇成商圈热度，多个点位再串联成避暑动线。游客因咖啡上山，因山景停留，又因停留走向餐饮、采摘、团建、住宿和周边景区。咖啡不是消费的终点，而是入口。

目前，汇川的咖啡点位既有近郊崖洞，也有城区商圈，还有山间庄园，共同依托清凉山地资源，吸引外地避暑客。一杯咖啡的温度，正在避暑经济中延伸更长的链条。（毛艺 罗永红）

This summer, a cup of cave coffee in the outskirts of Huichuan District attracts an average of 150 to 200 visitors per day; In the Sufu commercial district of the city, the average price of a cup of coffee is 20-30 yuan, and special specialties have become a powerful tool for attracting traffic. Coffee is becoming a "cool pivot" for summer consumption in Huichuan District.

The White Cave, located at an altitude of 1130 meters, is only a 20 minute drive from the urban area of Zunyi. The author saw on site that the cliff steel cable is adjacent to the cave coffee, with visitors holding cups to watch the mountain while Feilada experiencers stick to the wall and walk forward.

The emergence of Bai Yan Cave relies on the dual business model of "one stillness and one movement". Exploring the Feilada Rock Wall is exciting and trendy, while relaxing and healing with cave coffee, complementary and empowering, suitable for all ages. The author noticed that a 48 yuan ticket includes a drink, and visitors can place orders on-site with the ticket. They can also enjoy mountain views and coolness.

It's very exciting, especially when integrating Guizhou cave culture, it's very fresh, "said Chengdu tourist Ganlu after experiencing Feilada.

It's quite cool up there, and the environment is very atmospheric. It's a good choice to hang out with friends, "said Liu Meijun, a tourist from Wuhan who specializes in going up the mountain to drink coffee.

Tourist Liu Shiyu saw a recommendation from Xiaohongshu and came for Feilada. As soon as she entered the cave coffee, she felt "particularly cool and comfortable".

According to project leader Liu Chengyu, this area is 200 to 300 meters higher than the urban area, with a temperature difference of about 1 to 2 degrees Celsius. In addition, the caves are warm in winter and cool in summer, making them particularly cool in summer. In the past month of operation, we have received approximately 150 to 200 visitors per day from Guangxi, Ningxia, Sichuan, Chongqing, and surrounding cities in Zunyi.

In Huichuan District, there are many specialty coffee shops forming a string of beads.

Qingmi Yunshang Manor, located on Wuhan Road in the urban area, offers coffee, delicious food, as well as orchards, vegetable gardens for picking and team building.

This year, many customers didn't just have a drink by the way, but stayed specifically for a scenic spot, "said the person in charge, Fan Yuming. Tourists from other places come here to finish coffee, taste delicious food, see the mountain scenery, and even stay in nearby summer resorts for a few days. Coffee has become a small pivot to stimulate summer consumption.

The view here is wide, with orchards and coffee. There are many private rooms, suitable for team building. Next time, I want to bring my family to come and play, "said customer Yu Jiang.

The 'coffee craze' in the business district is also heating up. The Yuyou Coffee Shop in Shanghai Road Sufu Business District opened in April this year. The person in charge introduced to Shan that since the summer, the number of customers has increased significantly, and many foreign tourists from Beijing, Shandong, Chengdu, Chongqing and other places have come through social platforms such as Xiaohongshu, Tiktok. Unlike locals, out of town tourists usually come to the store in the morning to pack coffee and take it away, embarking on a journey of sightseeing in the aroma of coffee.

I have seen on the menus of several coffee shops in Huichuan District that there are many specialty categories, with prices ranging from tens to forty yuan per cup. Names such as Mu Youcun, -86 ° C Dirty, and Changbai Mountain after the rain are placed in the recommendation section, and many customers directly call for special coffee when they enter the store. The store also actively recommends creative coffee in the store.

Pulling the camera away, the context of Huichuan's coffee "cooling economy" is clear: a cup of coffee brings single store customer flow, single store customer flow merges into commercial district heat, and multiple points are connected to form a summer escape route. Tourists go up the mountain for coffee, stop at the mountain scenery, and then head towards dining, picking, team building, accommodation, and surrounding scenic spots. Coffee is not the end of consumption, but the entrance.

At present, the coffee shops in Huichuan are located in suburban caves, urban commercial districts, and mountain estates, relying on the cool mountain resources to attract summer visitors from other places. The temperature of a cup of coffee is extending a longer chain in the summer economy. (Mao Yi Luo Yonghong)