把慈善揉进经营里，“一杯咖啡的温暖”流淌街巷烟火Integrating charity into business operations, the warmth of a cup of coffee flows through the streets and alleys

梧桐掩映的襄阳南路391号，衡复风貌区内，扎根社区十年的本土自烘焙咖啡馆Coffee is，今年第一次加入“一杯咖啡的温暖”公益活动，成为街区一处温情的爱心公益阵地。门店主理人徐玲向我们讲述了这家社区小店把慈善融进一杯咖啡里的故事。

Coffee is襄阳南路门店

走进门店，前台摆放的公益台卡格外醒目，向顾客介绍帮扶流动儿童、孤独症儿童的公益项目，配套的捐赠二维码让爱心触手可及。本次活动采取消费联动捐赠模式，每售出一杯咖啡，门店便捐出1元；倘若活动周期内公益咖啡销量不足1000杯，门店将补齐差额，确保爱心额度足额落地。

“一杯咖啡的温暖”公众捐赠爱心回礼展台

“做公益不分行业，刚好有这么个机会，我们咖啡从业者也希望能汇聚更多爱心力量。”徐玲说。店内建立公开透明的统计机制，每日打烊之后，员工会主动统计公益咖啡杯数，在内部工作群公示销量与捐款金额，全员都积极参与公益相关工作。不少老街坊、熟客专程到店消费，用喝咖啡的方式献上一份善意。

“我们的豆子都是自己烘焙的，来的也大多是老邻居、老朋友。”徐玲介绍道，Coffee is是上海最早的社区咖啡品牌之一，目前在上海共有6家门店，襄阳南路店是品牌首店，至今已走过十个年头。

徐玲与门店员工交流咖啡制作过程（中间）

平日里，门店便坚持践行随手公益：员工手工编织绳结，售卖所得全部捐赠给社区生活困难的阿姨。“这两天得知我们参与公益活动，很多老朋友特地赶来支持。”在徐玲看来，公益不必声势浩大，而是润物细无声。以一杯咖啡为纽带，社区商户把社会责任落到日常经营，让衡复街巷充满悠悠咖啡香，传递属于这座城市的温暖善意。

记者：陆翔、马自豪、常迦铭

视频：陆翔、马自豪、宋雨轩、常迦铭

编辑：邱彩红

转载请注明来自上海徐汇官方账号

At 391 Xiangyang South Road, hidden by wutong trees, Coffee is a local self baking cafe rooted in the community for ten years in Hengfu District. This year, for the first time, it joined the public welfare activity of "a cup of coffee warmth", becoming a warm and caring public welfare position in the street. The store manager Xu Ling told us the story of this community small shop integrating charity into a cup of coffee.

Coffee is Xiangyang South Road store

Entering the store, the public welfare desk card placed at the front desk is particularly eye-catching, introducing customers to public welfare projects that help migrant children and children with autism. The matching donation QR code makes love within reach. This event adopts a consumption linked donation model, where for every cup of coffee sold, the store donates 1 yuan; If the sales of public welfare coffee during the event period are less than 1000 cups, the store will make up the difference to ensure that the love quota is fully implemented.

The Warmth of a Cup of Coffee "Public Donation Love Gift Booth

Public welfare is not divided by industry, and we coffee practitioners also hope to gather more love and strength, "said Xu Ling. Establish an open and transparent statistical mechanism in the store. After closing each day, employees will actively count the number of public welfare coffee cups, publicize sales and donation amounts in the internal work group, and all staff will actively participate in public welfare related work. Many old neighbors and regular customers come to the store to make purchases and offer a gesture of goodwill by drinking coffee.

Our beans are all baked by ourselves, and most of the ones who come are old neighbors and friends, "said Xu Ling. Coffee is one of the earliest community coffee brands in Shanghai, with a total of six stores. The Xiangyang South Road store is the brand's first store, which has been in operation for ten years.

Xu Ling communicates with store employees about the coffee making process (middle)

On weekdays, the store insists on practicing casual public welfare: employees manually weave knots, and all proceeds from sales are donated to the community's struggling aunties. In the past few days, I learned that we were participating in public welfare activities, and many old friends came to support us. "In Xu Ling's opinion, public welfare does not need to be grand, but rather subtle and silent. Using a cup of coffee as a link, community merchants put their social responsibility into daily operations, filling the streets and alleys of Hengfu with the lingering aroma of coffee and conveying the warmth and goodwill belonging to this city.

Reporter: Lu Xiang, Ma Rongqi, Chang Jiaming

Video: Lu Xiang, Ma Rongqi, Song Yuxuan, Chang Jiaming

Editor: Qiu Caihong

Please indicate that the repost is from the official account of Shanghai Xuhui