远程办公和价格上涨推动美国家庭咖啡消费量达到14年来最高水平Remote work and rising prices have driven U.S. household coffee consumption to its highest level in 14 years

来源：环球市场播报

根据行业数据和分析师的说法，远程办公和节省开支的需求导致美国家庭咖啡消费量增加，这与新冠疫情前咖啡馆咖啡消费量增加的趋势形成了鲜明的反差。

美国全国咖啡协会周二发布的一项调查显示，在过去一天喝过咖啡的美国人中，85%的人是在家饮用的，这是自 2012 年以来的最高比例。

调查还显示，在表示会在家外喝咖啡的人群中，大多数人表示是在办公室或路上（驾车取餐）喝，只有一小部分人表示会走进咖啡店。

雀巢前高管、现任咖啡行业顾问格尔德·穆勒-普费弗表示，通勤减少的混合生活方式以及部分人群面临的经济压力是推动家庭咖啡消费量增长的两大主要因素。

由于主要生产国的产量下降，美国咖啡价格在去年底创下历史新高，目前仍处于历史高位。

穆勒-普费弗表示，美国家庭咖啡消费量增加的第三个因素是设备质量。

“家用咖啡机现在能提供接近餐厅品质的咖啡，”他说。

尽管美国（全球最大的咖啡市场）的咖啡消费方式发生了变化，但美国全国咖啡协会的调查显示，过去一天喝过咖啡的人数比例稳定在66%，高于包括瓶装水在内的任何其他饮料。

美国咖啡饮用者平均每天喝2.8杯咖啡，这意味着美国每天要供应超过5亿杯咖啡。

Source: Global Market Report

According to industry data and analysts, the demand for remote work and cost savings has led to an increase in coffee consumption at home in the United States, creating a stark contrast to the pre-COVID-19 trend of rising café coffee consumption.

A survey released by the National Coffee Association on Tuesday found that 85% of Americans who drank coffee in the past day did so at home, the highest proportion since 2012.

The survey also revealed that among those who reported drinking coffee outside the home, the majority said they did so at the office or while driving (picking up coffee on the go), with only a small portion indicating they would enter a coffee shop.

Gerd Mueller-Pfeffer, a former Nestlé executive and current coffee industry consultant, stated that the hybrid lifestyle of reduced commuting and financial pressures faced by certain populations are the two primary factors driving the growth in household coffee consumption.

Due to declining production in major producing countries, U.S. coffee prices reached a historic high at the end of last year and remain at elevated levels.

Muller-Pfeffer noted that the third factor contributing to the increase in household coffee consumption in the United States is the quality of equipment.

"Home coffee machines can now produce coffee of restaurant-quality," he said.

Although coffee consumption patterns in the United States (the world's largest coffee market) have changed, a survey by the National Coffee Association shows that the proportion of people who drank coffee in the past day has remained stable at 66%, higher than any other beverage, including bottled water.

On average, American coffee drinkers consume 2.8 cups of coffee per day, which means over 500 million cups of coffee are served daily in the United States.