全国首家埃塞俄比亚咖啡体验中心在沙坪坝营业The first Ethiopian coffee experience center in the country opens in Shapingba

“五一”期间，磁器口古镇人声鼎沸，全国首家“埃塞俄比亚咖啡国家推广体验中心”(下称体验中心)营业。浓郁的咖啡香裹挟着埃塞俄比亚传统音乐，与古镇的烟火气交织相融，往来市民游客争相涌入打卡，热闹非凡，成为“五一”期间重庆最具人气的打卡地之一。

刚走进体验中心，醇厚的咖啡香扑面而来。身着埃塞俄比亚特色服饰的工作人员热情引路，现场烘焙区的焦香、手冲区的果香层层叠加，耳边传来咖啡豆研磨的沙沙声和游客的欢声笑语，沉浸式的异域氛围直接拉满。

制作醇香咖啡。沙坪坝区融媒体中心供图

“太惊喜了!本来是逛古镇，没想到喝到这么正宗的非洲咖啡。”来自成都的游客王雨薇端着一杯手冲耶加雪菲连连称赞，“入口是清爽的柑橘香，回甘绵长，搭配当地特色甜品，这趟古镇之行太安逸了。”

体验区内，处处都是沉浸式体验的热闹身影。有人围着埃塞俄比亚资深咖啡师，驻足观赏传统陶壶煮制咖啡的特色仪式，看着琥珀色的咖啡缓缓流入杯中，纷纷拿出手机定格这一特别瞬间。有人在生豆展示区停下脚步，亲手触摸来自耶加雪菲、西达摩产区的咖啡豆，认真聆听工作人员讲解其风味特点与产地故事。还有不少家庭带着孩子，亲手体验简易手冲流程，欢声笑语洒满整个体验中心。

“这种‘喝咖啡+品文化’的体验太特别了。”本地市民刘永一边拍摄现场的咖啡器具陈列，一边感慨道，“又能喝到好咖啡，还能近距离感受埃塞俄比亚的文化，在家门口就能体验一场‘非洲文化之旅’，太适合五一打卡了。”

“今天是中国对非洲53个国家施行零关税政策的首日，沙坪坝区也迎来了埃塞俄比亚国家咖啡推广体验中心营业，这是沙坪坝区深化中非经贸文旅融合、以文旅赋能经贸合作的生动实践。”沙坪坝区商务委副主任、三峡广场商圈管委会主任邱凤雅介绍，为搭建坚实的对外合作桥梁，沙坪坝区按照“港通天下、商行五州”的内外贸发展体系，全力推动企业走出去、引进来。

据了解，近年来，该区设立了东盟、非洲、欧洲、美洲、中西亚等五大对外合作招商专班，搭建了链接非洲、欧洲、东盟等国家的贸易渠道。落地埃及、埃塞俄比亚、乌干达等国的文化旅游商务中心，常态化发布重庆和非洲等国家进出口产品清单，为各类合作项目落地保驾护航。

一系列务实举措换来丰硕成果，2025年沙坪坝区属外贸进出口额达217亿元，同比增长64.5%，其中对非洲贸易额增幅高达116.2%，中非经贸合作势头强劲。而此次体验中心的落地，让来自非洲的优质咖啡走进大众视野，也让中非文化与经贸往来沁润在磁器口的青砖黛瓦间。

“我们希望通过这场沉浸式体验，让大家直观感受埃塞俄比亚咖啡的独特魅力，也让磁器口的青砖黛瓦，多一抹来自非洲的醇香。”陆港枢纽(重庆)经贸有限公司副总经理樊无双表示，营业期间，体验中心全线采用埃塞俄比亚顶级G1级咖啡豆，坚持现场新鲜烘焙、产品全程溯源，就是为了让每一位到访者都能喝到最纯正的非洲咖啡本味。游客的每一次驻足、品尝，都亲身参与连接了这根连接中非友谊、促进经贸合作的小小纽带。(陈秋霖)

During the May Day holiday, Ciqikou Ancient Town was bustling with people, and the country's first "Ethiopian Coffee National Promotion Experience Center" (hereinafter referred to as the Experience Center) opened for business. The rich aroma of coffee, combined with traditional Ethiopian music, blends seamlessly with the smoky atmosphere of the ancient town. Citizens and tourists flock in to check-in, creating a lively atmosphere and becoming one of the most popular check-in spots in Chongqing during the May Day holiday.

As soon as I walked into the experience center, the rich aroma of coffee filled my face. The staff dressed in Ethiopian style clothing warmly led the way, with layers of roasted aroma in the on-site baking area and fruity aroma in the hand washing area. The rustling sound of coffee beans and the laughter of tourists could be heard in the ears, creating an immersive exotic atmosphere.

Make fragrant coffee. Image provided by Shapingba District Integrated Media Center

What a pleasant surprise! I was originally visiting an ancient town, but I didn't expect to taste such authentic African coffee, "said Wang Yuwei, a tourist from Chengdu, holding a cup of handmade coffee and repeatedly praising Yejia Xuefei." The entrance is a refreshing citrus aroma, with a lingering aftertaste, paired with local specialty desserts. This trip to the ancient town was so peaceful

Inside the experience area, there are lively figures of immersive experiences everywhere. Someone gathered around a senior Ethiopian barista, stopping to observe the unique ceremony of traditional pottery pot brewing coffee, watching the amber colored coffee slowly flow into the cup, and taking out their phones to capture this special moment. Someone stopped in the live bean display area and personally touched coffee beans from the Yegashefe and Xidamo production areas, listening attentively to the staff explain their flavor characteristics and origin stories. There are also many families with children who personally experience the simple manual punching process, and laughter and joy fill the entire experience center.

The experience of 'drinking coffee+tasting culture' is so special, "said local citizen Liu Yong as he filmed the display of coffee utensils on site." You can also drink good coffee and experience Ethiopian culture up close. You can experience an 'African cultural journey' right at your doorstep, which is perfect for checking in on May Day

Today is the first day of China's zero tariff policy towards 53 African countries, and Shapingba District has also welcomed the opening of the Ethiopian National Coffee Promotion and Experience Center. This is a vivid practice of deepening the integration of China Africa economy, trade, culture and tourism, and empowering economic and trade cooperation with culture and tourism in Shapingba District. Qiu Fengya, Deputy Director of the Shapingba District Commerce Commission and Director of the Three Gorges Square Business District Management Committee, introduced that in order to build a solid bridge for foreign cooperation, Shapingba District is fully committed to promoting enterprises to go global and bring in according to the domestic and foreign trade development system of "port to the world, commercial banks in five states".

It is reported that in recent years, the region has established five specialized teams for foreign cooperation and investment promotion, including ASEAN, Africa, Europe, America, and Central and Western Asia, and has built trade channels connecting countries in Africa, Europe, ASEAN, and other regions. Establishing cultural and tourism business centers in countries such as Egypt, Ethiopia, and Uganda, regularly releasing import and export product lists for Chongqing and African countries, and providing support for the implementation of various cooperation projects.

A series of pragmatic measures have yielded fruitful results. By 2025, the import and export volume of foreign trade in Shapingba District will reach 21.7 billion yuan, a year-on-year increase of 64.5%. Among them, the trade volume with Africa will increase by 116.2%, and the momentum of China Africa economic and trade cooperation is strong. The landing of this experience center has brought high-quality coffee from Africa into the public eye, and also allowed cultural and economic exchanges between China and Africa to flourish between the blue bricks and black tiles of the porcelain mouth.

We hope that through this immersive experience, everyone can intuitively experience the unique charm of Ethiopian coffee, and also add a touch of African aroma to the blue bricks and black tiles of the ceramic mouth, "said Fan Wushuang, Deputy General Manager of Land Port Hub (Chongqing) Economic and Trade Co., Ltd. During the business period, the entire experience center uses top-grade G1 coffee beans from Ethiopia, insisting on fresh roasting on site and full traceability of products, in order to allow every visitor to taste the purest African coffee flavor. Every time tourists stop and taste, they personally participate in connecting this small bond that links China Africa friendship and promotes economic and trade cooperation. (Chen Qiulin)