（申城风景线）“咖啡节”为上海“五一”假日带来多彩“咖啡+”消费(Shanghai Scenic Area) "Coffee Festival" brings colorful "coffee+" consumption to Shanghai's "May Day" holiday

Shanghai, May 4th (Xinhua) -- During this year's May Day holiday, the lively 2026 Shanghai International Coffee Culture Festival (hereinafter referred to as the "Coffee Festival") has enriched and enriched the already fragrant coffee in Shanghai.

Located along the 2.3-kilometer riverside in the north Bund of Hongkou, nearly 300 booths of the Coffee Festival are spread along the river, gathering champion coffee brands from Sweden, the Netherlands, Germany and other places, presenting diverse and integrated scenes such as intangible cultural heritage handicrafts, leisure fishing, gaming and e-sports. Many tourists experience a colorful "coffee+" life in the river breeze.

On May 2nd, tourists visited the coffee market on the North Bund in Shanghai to experience the diverse coffee culture. Photo by Wang Ji, reporter from China News Service

Gian Luca from Italy said that in Italy, coffee is just a cup of coffee, but in Shanghai, coffee can connect everything, "it's a whole new world for me".

In front of the booth of the Taiwanese coffee brand "Native Frontier", tourists often inquire about how to purchase Taiwanese coffee beans. Brand founder Wang Shengwei told China News Service reporters that Taiwan's coffee bean production is low, and its strengths lie in taste and aftertaste. "In recent days, many people have been very satisfied with the flavor of Taiwanese coffee beans, and in Shanghai, the acceptance rate is quite high," he said.

On May 2nd, at the main venue of the 2026 Shanghai International Coffee Culture Festival located on the North Bund in Shanghai, tourists can visit the coffee market and experience coffee culture. Photo by Wang Ji, reporter from China News Service

West Lake Fish in Vinegar Sauce Coffee, Essential Balm Flavor Specialty Coffee, Sidukamao Iced Latte... On the scene of this coffee festival, local flavor coffee has become a unique landscape. Young people who pursue health have fallen in love with "health coffee", such as staying up late drinking Huangqi Danggui coffee, and drinking Xiangfu Yujin coffee for anxiety; Foodies are quite interested in the "mix of Chinese and Western" coffee combinations of old landmarks, such as Hudec Orange Bubble Ice with International Hotel Butterfly Crisp, Cinnamon Peel Latte with Peace Hotel Nine Country Biscuits.

From independent cafes deep in wutong to new scenes of coffee consumption in bookstores, theaters, museums and stadiums, Shanghai has a strong atmosphere of coffee consumption. The "2026 China Urban Coffee Development Report" jointly released by the Shanghai Cultural and Creative Industry Promotion Association and other institutions recently shows that the scale of China's coffee industry will reach 354.9 billion yuan in 2025, a year-on-year increase of 13.3%, and the average annual number of cups per capita will rise to 28.57 cups; The number of coffee shops in Shanghai has exceeded the threshold of 10000 stores, leading the world. (End)