2026中国便利店大会启幕 挪瓦咖啡店中店成为零售增收新引擎The 2026 China Convenience Store Conference kicks off, and the Nuowa Coffee Shop in store becomes a new engine for retail revenue growth

Rednet News, May 20th (Reporter Yang Shuhua) Convenience stores have become a must-have for urban residents. With the popularization of instant retail and the rise of new tea drinks, coffee is entering the convenience scene, seeking a more consumer friendly landing method.

From May 20th to 22nd, the CCFA New Consumer Forum -2026 China Convenience Store Conference was held in Changsha, where industry practitioners gathered to focus on the theme of "crossing cycles and deep evolution" and explore the path to industry breakthroughs.

Currently, convenience stores are generally facing the dilemma of "scale expansion and declining single store profits", and freshly ground coffee has become the key to many convenience stores breaking through. Founded in 2019, Novacoffee did not blindly open independent stores, but instead launched a store in store model. This model has been practiced and matured in more than 10000 stores, and has currently cooperated with over 100 convenience store brands across the country, covering more than 300 cities, with its presence in more than 10000 convenience stores.

The profit dilemma of convenience stores is highlighted, and high gross profit increment categories are needed to break through the situation

The "2025 China Convenience Store Development Report" jointly released by KPMG and China Chain Store Association (CCFA) shows that the current Chinese convenience store industry is facing a structural contradiction between scale expansion and declining single store profits. The number of stores continues to grow, but increasing revenue without increasing profits has become a common phenomenon in the industry, and overall business pressure is high.

For convenience store owners, fixed expenses such as rent, labor, and fresh food cold chain constantly squeeze profit margins; Online instant retail and offline snack discount stores divert customer flow, coupled with industry homogenization price wars, resulting in a continuous reduction in profit margins. According to data released by the China Chain Store Association, the average net profit margin of the convenience store industry in 2024 is only 2.5%, and the daily average revenue of a single store has dropped to 4634 yuan, making it difficult for traditional categories to support profitability.

At present, the convenience store industry has shifted from extensive scale expansion to a stage of refined efficiency competition. Introducing high gross profit and high-frequency categories, covering fixed costs with incremental revenue, and optimizing profit structure has become the core development direction of the convenience store industry. Freshly ground coffee, with its high repurchase rate, high gross profit margin, and strong adaptability to different scenarios, has become an important incremental category for convenience stores to achieve sustainable development.

The store in store model has been validated by thousands of stores, improving retail efficiency with light assets

The store in store model of Novacoffee provides convenience store owners with a new way out - by adding coffee counters in idle spaces of convenience stores, they can sell freshly ground coffee without the need to rent additional stores or increase staff.

According to the relevant person in charge of Novacoffee, the store in store model of Novacoffee mainly has three advantages: light assets, low threshold, and can be quickly implemented; The payback period is relatively short, and profits can be achieved within 3 months at the fastest; The effect of increasing revenue is significant, and the customer flow of cooperative stores can be increased by about 20%, while also driving joint sales of stores.

In addition, Novacoffee has established a full industry chain layout with its own planting base, self built baking factory, and self built warehouse distribution system. 15 warehouse distribution centers across the country can achieve same day ordering and next day delivery. The 10000 ton baking factory in Fenghua, Zhejiang ensures stable supply and provides solid support for large-scale cooperation.

The core of this model is resource integration and efficiency restructuring. Through specialized division of labor and combining the scene advantages of convenience stores with its own coffee operation advantages, Novacoffee transforms idle resources of convenience stores into stable profit units, providing lightweight and efficient solutions for retail formats.

Multiple verifications, Novacoffee helps convenience stores increase revenue

At present, Novacoffee has over 10000 global stores covering more than 300 cities in China, ranking among the top 5 global coffee chain brands. It has established partnerships with over 100 convenience store brands and is one of the mainstream brands for convenience store coffee cooperation.

According to the operating data of Novacoffee, its revenue increase effect on cooperative stores is significant: the revenue of the cooperative sector with Meiyijia has exceeded 100 million yuan, and the cooperation with Shandong Youke and Hubei Today has achieved tens of millions of revenue per city. The overall revenue growth of cooperative stores has remained at 20% to 50%, with some stores increasing their daily income by nearly 50%. The joint sales rate of high gross profit products in stores exceeds 20%.

Single store practice data shows that after Tianfu Convenience Store 15139 joined Novacoffee, its daily coffee sales remained stable at over 100 cups, with monthly sales of about 5000 cups. The monthly increase in coffee category revenue exceeded 10000 yuan, while driving the overall customer flow of the store to increase by 35%, with an average unit price increase of 28%.

Good market performance has also gained attention from the capital market. At the beginning of 2026, Novacoffee completed a Series C financing of hundreds of millions of yuan, jointly invested by six institutions including Junlian Capital, Shengwang Fund, and Huaying Capital. It is one of the largest financing projects in the domestic catering industry in the past year. As of now, the brand has completed at least 7 rounds of financing, with cooperation from high-quality investment institutions such as SIG and Belle Group Consumer Fund. The capital support further confirms the replicability and long-term growth potential of its model.

At the 2026 China Convenience Store Conference, Novacoffee will explore the efficiency improvement path of convenience stores with industry partners through a mature store to store cooperation model. This model has low investment and high gross profit, and has strong practical feasibility in the context of rising costs and passenger flow diversion. If the scale expansion can be supported by supply chain and digital construction, this lightweight solution verified by thousands of stores may provide reference for the high-quality development of retail formats.

In Changsha, Nuowa has over 200 stores, achieving full coverage of consumer scenarios, with a core customer base of young people. Tonton bucket and raw coconut latte have become their daily choices. With the expansion of the coffee market in Changsha, Novartis is expected to further consolidate its local position and tap into growth potential.