滇越朋友“香”约丽江 同饮咖啡“特调”Yunnan Vietnamese friends' fragrance 'invites Lijiang to drink coffee' special notes' together
中越咖啡师共同制作特调咖啡。主办方供图
云南网讯（记者 王欢 王韵雅 李吒）5月21日，在玉龙雪山的衬托下，“一杯咖啡看雪山·滇越同杯在丽江”主题活动在丽江市白沙镇拉开帷幕，来自越南文化体育与旅游部、咖啡企业、驻华媒体及留学生代表等，与云南各界朋友品咖香、叙友情。
越南咖啡师在活动现场制作特调咖啡。主办方供图
2026年—2027年恰逢中越旅游合作年，活动以咖为媒，将滇越交流“调制”成一杯层次丰富的“特调”——雪山、蓝天下，既有咖啡香气的碰撞，更有合作计划的酝酿。
丽江古城商户刘永乐与越南博主裴玉荷进行故事分享。主办方供图
ECOM集团越南大西洋商贸公司咖啡品控经理阮保辉与“云南咖啡小青年”刘海峰进行对话式分享。主办方供图
在沉浸式的音乐会与咖香氛围中，滇越两国的咖啡从业者、博主们分享了各自的创业故事与文化观察。丽江古城创业者刘永乐讲述了自己从“湖南游客”到“丽江美食腊排骨投资人”、再到“咖啡创业者”的身份转变；越南留学生裴玉荷在回忆清华大学留学期间亲历越南国家领导人到访校园的难忘时刻，分享了她在昆明南来盛咖啡馆的参访感悟。ECOM集团越南大西洋商贸公司咖啡品控经理阮保辉现场解读了越南滴漏咖啡的文化精髓，云南咖啡从业者刘海峰则介绍了云咖国际推广的进展。
“世界遗产面对面 文明同辉滇越情”主题展。主办方供图
这场“特调”不止于当下交流，更关于面向未来的“配方”。活动中正式发出“滇越同杯‘香’约丽江”的邀约，并启动了“杯中有画（划）”系列计划。与会领导与嘉宾共同为“杯中有画”征集计划、丽江三义国际机场“世界遗产面对面 文明同辉滇越情”主题展、“游云南·看越南”青年博主传播计划揭幕。其中，在丽江三义国际机场举办的滇越风光主题展展出近200张照片，将滇越世界遗产地的风采呈现给海内外游客。
丽江歌手弹唱歌曲。主办方供图
活动期间，多名越南留学生在昆明、丽江体验红色研学，先后探访翠湖会中亭、昆明胡志明旧居及南来盛咖啡馆，追忆中越革命友谊。此行他们还将参观红军长征过丽江指挥部纪念馆，在行走中传承友好精神。
丽江歌手弹唱歌曲。主办方供图
本次活动由云南省人民政府新闻办公室指导，中共丽江市委宣传部、云南省南亚东南亚区域国际传播中心联合主办。
Chinese and Vietnamese baristas work together to make specialty coffee. Photo provided by the organizer
Yunnan News (Reporter Wang Huan, Wang Yunya, Li Zha) On May 21st, under the backdrop of the Jade Dragon Snow Mountain, the theme activity of "A Cup of Coffee Watching Snow Mountain · Yunnan Vietnam Same Cup in Lijiang" kicked off in Baisha Town, Lijiang City. Representatives from the Vietnamese Ministry of Culture, Sports and Tourism, coffee companies, media outlets in China, and international students from all walks of life in Yunnan enjoyed coffee and friendship.
Vietnamese baristas make specialty coffee at the event site. Photo provided by the organizer
From 2026 to 2027, which coincides with the China Vietnam Tourism Cooperation Year, the event uses coffee as a medium to "modulate" the Yunnan Vietnam exchange into a rich and layered "special tune" - under the snow capped mountains and blue sky, there is not only the collision of coffee aroma, but also the brewing of cooperation plans.
Liu Yongle, a merchant in the Old Town of Lijiang, shared the story with Pei Yuhe, a Vietnamese blogger. Photo provided by the organizer
Ruan Baohui, Coffee Quality Control Manager of ECOM Group Vietnam Atlantic Trading Company, and Liu Haifeng, "Yunnan Coffee Youth", had a dialogue style sharing. Photo provided by the organizer
In an immersive concert and coffee atmosphere, coffee practitioners and bloggers from Yunnan and Vietnam shared their entrepreneurial stories and cultural observations. Liu Yongle, an entrepreneur in the Old Town of Lijiang, told about his identity change from "Hunan tourist" to "investor in Lijiang delicious cured ribs" and then to "coffee entrepreneur"; Vietnamese student Pei Yuhe shared her insights on her visit to Nanlaisheng Cafe in Kunming, recalling the unforgettable moment when she witnessed Vietnamese national leaders visiting the campus during her study abroad at Tsinghua University. Ruan Baohui, Coffee Quality Control Manager of ECOM Group Vietnam Atlantic Trading Company, interpreted the cultural essence of drip coffee in Vietnam on site, while Liu Haifeng, a coffee practitioner in Yunnan, introduced the progress of Yunka International Promotion.
The theme exhibition of "World Heritage Face to Face Civilization, Shining Yunnan Vietnam Love". Photo provided by the organizer
This' special talk 'is not just about current communication, but also about' formulas' for the future. During the event, an invitation was officially issued for the "Yunnan Vietnam Same Cup 'Fragrance' Appointment with Lijiang" and the "Cup with Painting (Drawing)" series plan was launched. The attending leaders and guests jointly unveiled the "Painting in the Cup" collection plan, the "World Heritage Face to Face Civilization and Radiance of Yunnan Vietnam Love" theme exhibition at Lijiang Sanyi International Airport, and the "Traveling Yunnan, Watching Vietnam" youth blogger dissemination plan. Among them, nearly 200 photos were exhibited at the Yunnan Vietnam Scenic Theme Exhibition held at Lijiang Sanyi International Airport, presenting the charm of the Yunnan Vietnam World Heritage Site to tourists at home and abroad.
Lijiang singers play and sing songs. Photo provided by the organizer
During the event, several Vietnamese students experienced red themed learning in Kunming and Lijiang, visiting the Cuihu Huizhong Pavilion, the former residence of Ho Chi Minh City in Kunming, and the Nanlaisheng Cafe, reminiscing about the revolutionary friendship between China and Vietnam. On this trip, they will also visit the Memorial Hall of the Red Army's Long March Command in Lijiang, and pass on the spirit of friendship while walking.
Lijiang singers play and sing songs. Photo provided by the organizer
This event is guided by the Information Office of the Yunnan Provincial People's Government and jointly organized by the Propaganda Department of the Lijiang Municipal Committee of the Communist Party of China and the Yunnan South Asia Southeast Asia Regional International Communication Center.
Responsible Editor: Hu Jintao