雪山下的“中国味”:外国游客在丽江点赞云南咖啡Chinese flavor under snow capped mountains: foreign tourists praise Yunnan coffee in Lijiang

2026-05-25 15:00:56 admin 1545

5月的雪山咖香醇厚,正在举办的第二届丽江玉龙雪山咖啡活动周,吸引了众多海内外游客及咖啡爱好者。当高品质的云南咖啡遇上丽江独特的慢生活,这场极具国际范儿与在地文化碰撞的文旅盛宴,正成为向世界展示“有一种叫云南的生活”的绝佳窗口。

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来自非洲赞比亚的留学生天使(Anatoli)手里端着一杯刚冲煮好的云南咖啡,他在白沙古镇的喧闹市集里由衷赞叹:“云南咖啡的味道确实不错!我们非洲那边也量产咖啡,但我从这杯咖啡里喝出了类似我们非洲高品质咖啡的风味。”

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不仅是传统产区的游客连声好评,来自瑞士的游客Julia Gushchina和澳大利亚游客Sophia也对云南咖啡的口感赞不绝口。“它口感柔和、非常顺滑,品质真的非常棒,像童话故事一样迷人。”来自英国的游客Mr.Gilluley则从专业消费的角度给出了极高评价:“这是质量非常好的产品,在国际市场上,优质的产品总是很畅销。希望云南咖啡能做更多的国际推广。”

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长期以来,云南咖啡以“浓而不苦、香而不烈、略带果酸”的独特风味在中国咖啡版图中独树一帜。而在此次咖啡周,无论是深耕高山生态精品、自带干净果香的“依云谷”,还是来自传统核心产区保山、展现老字号魅力的“潞江农场”,都用纯正的中国品质刷新了国际友人对云南咖啡的认知。

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活动现场,主办方将现代咖啡空间搬进了底蕴深厚的“和美集”非遗市集。拥有数百年历史的三川土陶、千锤百炼的手工铜器、极具纳西族镇宅特色的泥塑瓦猫,与现代手冲咖啡摆在同一展台,碰撞出奇妙的文化化学反应。许多外国游客一边品尝咖啡,一边被现场的东巴字画和扎染技艺深深吸引。

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德国游客Frank Tietsche举起咖啡杯,面向玉龙雪山致敬,同时对记者说:“云南确实是一个非常美丽的地方,‘一杯咖啡看雪山’的体验在全世界都是独一无二的。”

“有人,一切产业才有可能。”丽江作为国际知名的旅游目的地,正借助一杯咖啡,将每年来到这里的数千万“观光流量”转化为深度体验的“旅居留量”。

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年轻人来到丽江不再只是走马观花,而是选择在雪山脚下让节奏慢下来,去学习咖啡知识、品鉴咖啡、分享咖啡。这杯融合了雪山底色、非遗匠心与现代生活方式的云南咖啡,正张开双臂,向全世界发出最热烈的邀请:“我在丽江等你,欢迎来丽江喝云南咖啡!”

开屏新闻记者 史子昊 文 玉龙县委宣传部供图

一审 何晓宇

责任编辑 何丹

责任校对 杨飏

主编 武熙智

终审 编委 曹婕

 

The May snow mountain coffee is rich and fragrant, and the ongoing second Lijiang Yulong Snow Mountain Coffee Week has attracted numerous tourists and coffee enthusiasts from home and abroad. When high-quality Yunnan coffee meets the unique slow life of Lijiang, this cultural and tourism feast, which combines international style and local culture, is becoming an excellent window to showcase to the world that there is a kind of life called Yunnan.

Anatoli, an international student from Zambia in Africa, held a freshly brewed Yunnan coffee in his hand and exclaimed in the bustling market of Baisha Ancient Town, "The taste of Yunnan coffee is really good! We also produce coffee in Africa, but I have tasted a flavor similar to our high-quality African coffee from this cup of coffee

Not only did tourists from traditional production areas give high praise, but tourists Julia Gushchina from Switzerland and Sophia from Australia also praised the taste of Yunnan coffee. It has a soft and smooth taste, and the quality is really great, as charming as a fairy tale. "Mr. Gilluley, a tourist from the UK, gave a high evaluation from a professional consumption perspective:" This is a product of very good quality, and high-quality products always sell well in the international market. I hope Yunnan Coffee can do more international promotion

For a long time, Yunnan coffee has stood out in the Chinese coffee landscape with its unique flavor of "strong but not bitter, fragrant but not strong, and slightly fruity". In this coffee week, whether it's the "Evian Valley" that deeply cultivates high-quality mountain ecology and has a clean fruit aroma, or the "Lujiang Farm" from the traditional core production area of Baoshan that showcases the charm of time-honored brands, they have all refreshed international friends' understanding of Yunnan coffee with pure Chinese quality.

At the event, the organizer moved the modern coffee space into the deeply rooted "Hemeji" intangible cultural heritage market. The Sanchuan earthenware with a history of hundreds of years, the meticulously crafted bronze ware, and the unique Naxi town style clay sculpture tile cat, all collide with modern hand brewed coffee on the same exhibition stand, creating a wonderful cultural chemical reaction. Many foreign tourists are deeply attracted by the on-site Dongba calligraphy, painting, and tie dyeing techniques while tasting coffee.

German tourist Frank Tietsche raised his coffee cup and paid tribute to the Jade Dragon Snow Mountain, while telling reporters, "Yunnan is indeed a very beautiful place, and the experience of 'seeing the snow mountain with a cup of coffee' is unique in the world

With people, all industries are possible. "Lijiang, as an internationally renowned tourist destination, is using a cup of coffee to transform the tens of millions of" tourist traffic "that comes here every year into" stay and stay "experiences.

Young people coming to Lijiang are no longer just looking at the scenery, but choosing to slow down the pace at the foot of the snow capped mountains, learn coffee knowledge, taste coffee, and share coffee. This cup of Yunnan coffee, which combines the background of snow capped mountains, intangible cultural heritage craftsmanship, and modern lifestyle, is spreading its arms and sending the warmest invitation to the world: "I am waiting for you in Lijiang. Welcome to Lijiang for Yunnan coffee

Open screen news reporter Shi Zihao and Wen Yulong County Committee Propaganda Department provide pictures

First instance trial by He Xiaoyu

Responsible Editor He Dan

Responsible Proofreader Yang Yang Yang

Editor in Chief Wu Xizhi

Final editorial board member Cao Jie

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