左手咖啡，右手茶！陆家嘴国际咖啡文化节春季特别场携“国潮”启幕Left hand coffee, right hand tea! Lujiazui International Coffee Culture Festival Spring Special Scene Opens with "China-Chic"
自2016年创办以来，陆家嘴国际咖啡文化节每年都将来自世界各地的咖香，揉进金融城的秋风之中。当它站在“新十年”的全新起点上，“咖啡之约”比以往来得更早一些。
5月29日至31日，第十一届陆家嘴国际咖啡文化节春季特别场在陆家嘴中心绿地举行。通过打造文商旅体展融合的消费新场景，它向市民游客发出了为期三天的国潮文化之约，绘就陆家嘴咖啡节“左手咖啡，右手茶”的全新文化图景，并努力推动“咖啡+”成为浦东“一年四季”的精彩。
在“三件套”下听一曲《水磨新调》
陆家嘴国际咖啡文化节全新推出春季特别场，源于2025年春天的一个契机：当时，陆家嘴咖啡节首次以“中国咖啡联合展团”的身份登陆英国伦敦咖啡节，携15家中国本土咖啡品牌在“遇见中国”专区亮相，反响远超预期，展位前大排长龙。“我们意识到，中国咖啡文化已经具备了与世界平等对话的能力。”陆家嘴国际咖啡文化节总策划陈败表示，这次成功的“出海”经验引来全新思考，“既然中国咖啡可以走向海外，那也应该在国内开辟一个更从容的场域，让咖啡与东方文化进行深度对话。”
于是，就有了六百年历史的非遗昆曲，首次遇见陆家嘴的摩登天际线，碰撞出了别样回响：5月29日晚，圆月当空，市民游客在晚风吹皱的陆家嘴中心绿地湖面上，惊艳一睹“昆曲王子”张军领衔多位音乐人，联合昆山当代昆剧院跨界共创，献演的一场以湖为台、以楼为幕的实景版《水磨新调·新昆曲》。
在过去，实景版昆曲演出往往出现在江南园林之中。而在陆家嘴，此次则以昆曲为魂，当代音乐为形，摇滚、电子、流行、萨克斯、小提琴等多元音乐语言交织其中，让六百年水磨雅韵，在金融城的楼宇森林与咖啡茶香之间，完成一场穿越时空的奇妙相遇。现场观众在都市中央仰望夜空，听着晚风与昆曲共谱协奏——在那一刻，江南风雅拥有了属于这个时代的注解。
人称“昆曲王子”的张军，实则也是一名咖啡老饕，更是陆家嘴咖啡节的忠实粉丝。“因为咖啡，更多人前来感受昆曲，这是一个非常有意思的传播途径。昆曲要传承，就必须回到大家的生活中，所以我们与咖啡节一拍即合。”张军说，陆家嘴中心绿地的空间极具个性，与此前在中国式园林表演很不一样，“观众低头能看到昆曲表演的水中倒影，抬头能看到陆家嘴的‘三件套’，这是独一无二的景观，它很‘上海’！”
而在日间，春季场则特别策划了“转角有戏”环节，由昆山当代昆剧院青年演员进行呈现。与你共唱一段戏词，同舞一段水袖，共执一个手势……随着经典昆曲选段《牡丹亭·游园惊梦》婉转开腔，演员们不只登台，更穿行于人群之间。传统不再遥远，它正以年轻的方式，与你相遇。
循着这声水磨腔，观众会发现惊喜远不止于耳畔。陆家嘴咖啡节春季场联合EKA天物开设华东首店“蜀宴赋”，呈现一场流动的东方之美——魏晋诗舞百戏《洛神》，以翩若惊鸿之姿，再现洛水相逢的至美与怅惘；秦汉宫廷乐舞《踏鼓优》，以鼓为节、以舞为魂，尽显汉代礼乐相和的雄浑气象；现场更有十二花神巡游、簪花巡游穿行于人群之间。游客可在湖畔、在林间、在转角处，与风雅不期而遇。
活动现场，陆家嘴咖啡节还携手“隔壁邻舍”上海吴昌硕纪念馆，共同呈现了一场名为“诗逸清欢”的沪语朗诵分享会。著名沪剧表演艺术家茅善玉、著名表演艺术家乔榛、上海评弹团一级演员朱琳等作为朗诵嘉宾出席。众人以沪语吟咏墨韵篇章，为城市记忆写下一段温柔的注脚。
从“半日游园”到“全天深逛陆家嘴”
正如一系列国风表演展现的那样，全新启幕的第十一届陆家嘴咖啡文化节，决定以一春一秋彼此呼应：秋季场将继续汇聚全球咖啡前沿表达，首秀的春季场则让咖啡与国潮文化铺展开一席东方之美的雅致图景。
从2016年首届咖啡节仅吸引来24个品牌，到2025年已与超过1700家精品咖啡及文创生活品牌建立伙伴关系，在此基础上，此次春季场的活动现场，DECADE CAFE、Coffix川行咖啡、Decameron十日谈、Parking Coffee等30余家精品咖啡品牌，以风味对话世界；非常茗、玻心璃语、自在茶馆、弥山春晓等30余家东方茶与器物品牌，在杯盏之间传递千年雅韵；龙心、无画不语、DaBei+等30余家国潮新文创品牌，携东方潮流而来；落酥集、壹口Echo等30余家美食轻餐品牌，为游园添一份舌尖惊喜……超过150家品牌齐聚一堂，共同展开一场咖啡与东方生活美学的深度对话。
其中，茶生活板块联合“壹心家”品牌，以“一席一境”的场景化演绎，让传统茶事与当代露营生活悄然交融。在高耸入云的陆家嘴“三件套”掩映下，现场打造了静谧的“一庭东方·东方茶境”。来自俄罗斯的游客Vladimir Ri受邀走进“茶庭”体验。“我有许多中国朋友，我也很喜欢中国茶。”他说，“抬头就是摩天大楼，身处在这个很优雅的庭院，再喝着中国茶，感觉很放松。”
为了把“半日游园”变成“全天深度逛陆家嘴”，“陆游记”陆家嘴全域通行证也在活动期间正式发布。通行证收录点位覆盖咖啡节主会场、上海国金中心商场ifc、正大广场、尚悦湾、九六广场、1862时尚艺术中心、震旦美术馆等商场与艺术文博机构，持证者可享专属折扣、停车优惠、限定周边等多重权益。与此同时，现场传播合作伙伴抖音生活服务亦设立互动点位，打造“陆家嘴好逛生活指南集”IP活动。活动期间，在抖音APP搜索“陆家嘴好逛指南”等关键词，即可进入专题页面，多位达人同步打卡现场，记录这场东方雅集的精彩瞬间。
推动“咖啡+”成为浦东“一年四季”的精彩
从今年起，陆家嘴咖啡节将保持春秋两季、一年两场的节奏，构建“全球咖啡看秋场，东方雅集在春场”的格局。
“过去十年，咖啡节已构建了‘咖啡联合国’‘产业孵化器’和‘创意策源地’三大角色定位。如今，我们让咖啡与国潮、茶道、非遗等东方文化同频共振，为咖啡爱好者提供更丰富的场景体验，拓展‘咖啡+’的东方生活美学版图。”陈败表示，依托陆家嘴咖啡文化节的持续“生长”，未来，陆家嘴中心绿地将以咖啡与茶为纽带，向世界打开一扇传递东方文化的窗口，亦敞开怀抱引入全球文明风土，让多元文化在此汇聚、交融，使陆家嘴不仅是世界金融之城，更成为有温度的咖啡之城、人文之城。
今后，陆家嘴咖啡节秋季场将继续聚焦全球咖啡前沿趋势，春季场则侧重东方生活美学的深度呈现，形成“一秋一春、一快一慢”的双场景。陈败说：“这不是临时举措，而是新十年的战略布局。春秋呼应、各有侧重，共同构成陆家嘴咖啡文化节的完整叙事。”
浦东的咖啡文化活动，还有望成为“一年四季”的精彩。记者了解到，陆家嘴咖啡节的“咖啡+”模式，今年还将以“遇见”系列，主动打破地域边界，通过不同主题场景的叠加，在浦东全域进行复制与扩散，实现“一街镇一品牌、一场景一特色”。6月12日至14日，“遇见森兰”——森兰国际红酒咖啡节将聚焦“咖啡+红酒”的社交消费场景，联动森兰的滨水商业与运动休闲资源；今夏，“遇见张江”——张江未来生活节将以“咖啡+AI”切入科技生活场景，让AI与治愈萌宠、未来科技跨界共振……“咖啡+”从陆家嘴出发，将持续走进浦东的各个街镇与功能板块，真正成为串联浦东全域文商旅体展融合发展的文化纽带与消费引擎。
Since its establishment in 2016, the Lujiazui International Coffee Culture Festival has infused coffee fragrances from around the world into the autumn breeze of the Financial City every year. When it stands at a brand new starting point of the 'New Decade', the 'Coffee Covenant' has been in contact even earlier than before.
The 11th Lujiazui International Coffee Culture Festival Spring Special Session will be held from May 29th to 31st at the Lujiazui Central Green Space. By creating a new consumption scene integrating culture, business, travel, sports and exhibition, it has sent a three-day China-Chic cultural agreement to citizens and tourists, painted a new cultural picture of Lujiazui Coffee Festival "coffee in the left hand, tea in the right hand", and worked hard to promote "coffee+" to become the highlight of Pudong "all the year round".
Listen to a song called 'Shuimo New Tune' under the 'Three Piece Set'
The Lujiazui International Coffee Culture Festival has launched a new spring special event, which originated from an opportunity in the spring of 2025: at that time, the Lujiazui Coffee Festival first landed at the London Coffee Festival as the "China Coffee Joint Exhibition Group", bringing 15 local Chinese coffee brands to the "Encounter China" section, and the response exceeded expectations, with long queues in front of the booth. We have realized that Chinese coffee culture has the ability to engage in equal dialogue with the world, "said Chen Bai, the chief planner of the Lujiazui International Coffee Culture Festival. The successful experience of" going global "has sparked new thinking." Since Chinese coffee can go overseas, it should also open up a more relaxed field domestically to allow coffee to have a deep dialogue with Eastern culture
So, the 600 year old intangible cultural heritage Kunqu Opera met the modern skyline of Lujiazui for the first time, colliding with a unique echo: on the evening of May 29th, the full moon was in the sky, and citizens and tourists were amazed to see the "Prince of Kunqu Opera" Zhang Jun leading several musicians and collaborating with Kunshan Contemporary Kunqu Opera House to perform a live action version of "Shuimo New Tune · New Kunqu Opera" with a lake as the platform and a building as the curtain.
In the past, live action versions of Kunqu opera performances often appeared in Jiangnan gardens. In Lujiazui, Kunqu Opera is the soul, contemporary music is the form, and diverse music languages such as rock, electronics, pop, saxophone, violin, etc. are interwoven, allowing the six hundred year elegant charm of water to complete a wonderful encounter that transcends time and space between the building forest and the coffee and tea fragrance in the financial city. The live audience looked up at the night sky in the center of the city, listening to the evening breeze and Kunqu opera composing a concerto - at that moment, Jiangnan elegance had its own interpretation of this era.
Zhang Jun, known as the "Prince of Kunqu Opera", is actually a coffee connoisseur and a loyal fan of the Lujiazui Coffee Festival. Because of coffee, more people come to experience Kunqu opera, which is a very interesting way of spreading it. To inherit Kunqu opera, it must return to everyone's lives, so we hit it off immediately with the coffee festival, "Zhang Jun said." The central green space in Lujiazui has a unique personality, which is very different from previous Chinese style garden performances. "The audience can see the reflection of Kunqu opera performance in the water when they look down, and the 'three piece set' of Lujiazui when they look up. This is a unique landscape, it's very 'Shanghai'
During the day, the Spring Theater specially planned a "corner play" segment, presented by young actors from Kunshan Contemporary Kunqu Opera House. Sing a piece of opera lyrics with you, dance a water sleeve with you, and hold a gesture together... With the gentle opening of the classic Kunqu opera selection "Peony Pavilion: Dream in the Garden", the actors not only take the stage, but also walk through the crowd. Tradition is no longer distant, it is meeting you in a youthful way.
Following this water grinding cavity, the audience will find that the surprise is far beyond their ears. The spring session of Lujiazui Coffee Festival, together with EKA Tianwu, opened the first store in East China called "Shu Banquet Ode", presenting a flowing beauty of the East - the Wei and Jin poetry and dance play "Luo Shen", which portrays the beauty and melancholy of meeting the Luo River with a graceful and stunning posture; The Qin and Han court music and dance "Treading the Drum with Excellence" uses drums as the festival and dance as the soul, showcasing the majestic atmosphere of Han Dynasty's ritual and music harmony; There is also a parade of twelve flower gods and hairpin flowers walking among the crowd on site. Tourists can unexpectedly encounter elegance by the lake, in the woods, and at corners.
At the event, the Lujiazui Coffee Festival also teamed up with the "Neighbor Next Door" Shanghai Wu Changshuo Memorial Hall to present a Shanghai language recitation sharing session called "Poetry and Joy". Famous Shanghai opera performer Mao Shanyu, renowned performer Qiao Zhen, and first-class performer Zhu Lin from Shanghai Pingtan Troupe attended as recitation guests. The crowd recited the Moyun chapter in Shanghai dialect, writing a gentle footnote to the memory of the city.
From 'Half day Garden Tour' to 'Full Day Deep Visit to Lujiazui'
As shown by a series of national style performances, the newly opened 11th Lujiazui Coffee Culture Festival decided to echo each other with spring and autumn: the autumn venue will continue to gather cutting-edge expressions of global coffee, and the debut spring venue will let coffee and China-Chic culture shops unfold an elegant picture of oriental beauty.
From the first coffee festival in 2016, which attracted only 24 brands, to 2025, it has established partnerships with over 1700 boutique coffee and cultural and creative lifestyle brands. Based on this foundation, at the spring event, more than 30 boutique coffee brands such as DECADE CAFE, Coflix Chuanxing Coffee, Decameron Ten Day Talk, Parking Coffee, etc. will engage in flavor dialogue with the world; More than 30 Eastern tea and utensil brands, such as Very Bright Tea, Glass Heart Glass Language, Free Tea House, and Mishan Chunxiao, convey a thousand year elegant charm between cups and cups; More than 30 China-Chic new cultural and creative brands, such as Longxin, No Picture, No Language, DaBei+, came with the oriental trend; More than 30 food and light meal brands, such as Luo Su Ji and Yi Kou Echo, added a delightful surprise to the park... Over 150 brands gathered together to engage in a deep dialogue between coffee and Eastern lifestyle aesthetics.
Among them, the tea life section collaborates with the "Yixin Home" brand to interpret the scene of "one seat, one environment", quietly blending traditional tea activities with contemporary camping life. Under the towering "Three Piece Set" of Lujiazui, a tranquil "Eastern Tea Scene" was created on site. Vladimir Ri, a tourist from Russia, was invited to experience the "Tea House". I have many Chinese friends, and I also love Chinese tea, "he said." Looking up, I see skyscrapers, and being in this elegant courtyard, drinking Chinese tea, feels very relaxed
In order to turn the "half day park tour" into a "full day deep visit to Lujiazui", the "Lu Travel Notes" Lujiazui Global Pass was officially released during the event period. The pass covers the main venue of the coffee festival, Shanghai Guojin Center Shopping Mall IFC, Zhengda Square, Shangyue Bay, 96 Square, 1862 Fashion Art Center, Zhendan Art Museum and other shopping malls and art and cultural institutions. Holders of the pass can enjoy exclusive discounts, parking discounts, limited access to surrounding areas and other benefits. At the same time, Tiktok Life Service, the on-site communication partner, has also set up an interactive site to create an IP activity of "Lujiazui Haoguang Life Guide Collection". During the event, search for keywords such as "Lujiazui Shopping Guide" in Tiktok APP, and you can enter the special page. Many experts will clock in at the same time to record the wonderful moment of this Oriental Gathering.
Promote 'Coffee+' to become a wonderful 'year-round' event in Pudong
Starting from this year, the Lujiazui Coffee Festival will maintain a rhythm of two seasons, spring and autumn, and two events per year, creating a pattern of "global coffee watching autumn, Eastern elegance gathering in spring".
"In the past ten years, the Coffee Festival has built three major roles, namely, 'Coffee United Nations',' Industry Incubator 'and' Creative Origin '. Now, we let coffee resonate with China-Chic, tea ceremony, intangible cultural heritage and other oriental cultures, provide coffee lovers with a richer scene experience, and expand the aesthetic landscape of oriental life of' Coffee+'." Chen Bai said that relying on the continuous "growth" of Lujiazui Coffee Culture Festival, in the future, Lujiazui Central Green Space will open a window to the world to transmit oriental culture with coffee and tea as the link, and also open its arms to introduce into the global civilization, so that diverse cultures can converge and blend here, making Lujiazui not only the world The city of finance has become a city of coffee and culture with temperature.
In the future, the autumn session of Lujiazui Coffee Festival will continue to focus on the forefront trends of global coffee, while the spring session will focus on the in-depth presentation of Eastern lifestyle aesthetics, forming a dual scene of "one autumn and one spring, one fast and one slow". Chen Bai said, "This is not a temporary measure, but a strategic layout for the new decade. The Spring and Autumn period echoes and each has its own focus, together forming the complete narrative of the Lujiazui Coffee Culture Festival
The coffee culture activities in Pudong have the potential to become a wonderful event throughout the year. The reporter learned that the "Coffee+" model of Lujiazui Coffee Festival will also break through regional boundaries with the "Encounter" series this year. Through the superposition of different themed scenes, it will be replicated and spread throughout Pudong, achieving "one street, one brand, one scene, one feature". From June 12th to 14th, "Encounter Senlan" - Senlan International Red Wine and Coffee Festival will focus on the social consumption scene of "coffee+red wine", linking Senlan's waterfront commercial and sports leisure resources; This summer, "Encountering Zhangjiang" - Zhangjiang Future Life Festival will use "coffee+AI" to enter the technology life scene, allowing AI to resonate with healing pets and future technology... "Coffee+" will continue to enter various streets, towns, and functional areas of Pudong from Lujiazui, truly becoming a cultural link and consumption engine connecting the integrated development of cultural, commercial, and sports exhibitions in Pudong.