重磅发布！中国云南咖啡产行业市场竞争格局及未来发展前景研究报告 Heavy Release! Research Report on the Market Competition Pattern and Future Development Prospects of Yunnan Coffee Industry in China
来源：智研咨询
内容概要：云南作为我国最大的咖啡生产基地，云南省委、省政府历来高度重视和支持咖啡产业的发展，通过多年的扶持，咖啡产业发展极为迅速，目前，咖啡产业已成为促进云南省农业农村经济发展、农民增收和边疆繁荣稳定的特色优势产业之一，据云南省统计局数据显示，2023年云南咖啡种植面积达7.64万公顷，收获面积达6.78万公顷，产量达14.34万吨，2024年云南咖啡产量进一步增至15.02万吨。
上市企业：博闻科技（600883）
相关企业：瑞幸咖啡发展（云南）有限公司、德宏侏椤咖啡有限公司、普洱金树咖啡产业有限公司、保山林果咖啡有限公司、德宏黑柔咖啡有限公司、云南蓝珀咖啡有限公司、思露普（普洱）咖啡贸易有限公司、云南苦之道咖啡有限公司、德宏后谷咖啡有限公司、云南农垦咖啡有限公司、保山市隆阳区金潞农副产品有限公司、云南肆只猫咖啡有限公司、保山纯征咖啡产业开发有限公司、普洱爱伲庄园咖啡有限公司
关键词：云南咖啡产区分布、云南咖啡发展历程、云南咖啡产业链、云南咖啡市场政策、云南咖啡生产现状、云南咖啡竞争格局、云南咖啡发展趋势
一、概述
咖啡原产于非洲中北部的埃塞俄比亚，位于北纬6-9°，东京34-40°，海拔1300-1900米，降雨量1600-2000毫米，年均气温20℃的热带雨林，咖啡对环境条件具有特定的要求，性喜静风、温凉、荫蔽或半荫蔽的环境，在我国，适宜种植此咖啡的省份主要有云南，海南和广东，其中，云南是我国最大的咖啡豆种植基地，占我国咖啡豆总产量的98%以上。
1991年以前，云南咖啡主要栽培铁皮卡（Typica）和波邦（Bourbon）这两个经典的优质咖啡品种，之后又从肯尼亚引入了卡帝莫（Catimor）系列品种（抗病毒能力更强，产量更高），由于这两个品种形态和习性相似，因而两者多混合栽培。目前，云南地区目前种植最广泛的就是卡蒂姆（catimor），保山地区还有少量铁皮卡（typica），波邦（bourbon）种植。
目前，云南咖啡种植已遍布临沧、德宏州、普洱、保山等地，其中，德宏州是我国咖啡诞生地，该地区海拔1，000至1600米，占地2000公顷的咖啡种植园。更重要的是，大多数咖啡都是在这里有机种植，使其成为世界上最优质的咖啡之一；普洱是咖啡之都，是中国重要的咖啡产区，种植面积最大，产量最高，质量最好，也是国际咖啡业务的重要集散地；保山市以小粒咖啡最为出名，该咖啡在20世纪50年代末迈出了第一步，很快得到了伦敦的积极反馈，1980年的全国咖啡会议上公认其为“全国咖啡之冠”，2010年12月，保山小粒咖啡获得A级认证，并通过中国国家标准管理局流程，被认为是反映中国国家地理标志产品。
二、发展历程
1904年，中国历史上第一株咖啡苗栽种在了大理白族自治州宾川县朱苦拉村，开启了云南咖啡种植的历史，1951年，德宏潞西棉作实验站首次引进咖啡种苗，开展生产性种植，2000年左右，云南咖啡产业的发展与雀巢等国际咖啡公司深度绑定，广泛种植适用于速溶咖啡原料的卡蒂姆品种，收购价主要参考国际咖啡期货价，2011年，云南咖啡豆价格达到较高水平，但随后迎来了约8年的低谷期，出现了改种其他经济作物、弃管、弃收等情况，这让云南咖啡产业相关方对产业发展模式进行反思，认识到不能单纯依赖国际期货价格，要注重品质提升和品牌建设，开始探索精品咖啡发展道路。
近年来，云南省委、省政府高度重视咖啡产业发展，出台“咖六条”等政策，引导产业向精品化方向发展。各产区积极划定精品咖啡适宜种植区，推进品种更新换代，提升咖啡精品率和精深加工率。同时，咖啡庄园等三产融合模式兴起，云南咖啡通过电商、展会等渠道走向国内外市场，品牌影响力逐渐扩大，正朝着成为国际新兴精品咖啡产区的目标迈进。
三、产业链
云南咖啡行业上游主要包括咖啡种植、收购、生豆贸易等；行业中游为咖啡加工环节，包括咖啡初加工和深加工，初加工主要包括咖啡鲜果脱皮—脱胶—预烘干—烘干（晾晒）等环节，而深加工产品覆盖烘焙加工、冷萃提取、速溶产品开发等全链条加工体系；行业下游主要包括咖啡店、便利店、商超、电商等线上线下销售渠道以及终端消费者。
随着咖啡文化在中国日益普及，消费者的咖啡消费习惯逐渐从偶尔享受转变为日常生活必需，据统计，2024年我国咖啡消费者人数达4.17亿人，同比增长4.47%，我国咖啡消费群体不断扩大，为云南咖啡行业发展带来广阔的增长空间。
四、市场政策
近年来，云南省委、省政府高度重视咖啡产业发展，相继出台《普洱市金融助力咖啡产业高质量发展实施意见》《大理州建设咖啡之城三年行动计划（2023—2025年）》《怒江州精品咖啡产业发展三年行动计划（2023—2025年）》《关于印发2024年度咖啡精品率和精深加工率提升政策措施支持资金申报指南的通知》《德宏州咖啡产业高质量发展三年行动方案（2025—2027年）》等一系列政策推动云南咖啡产业向高端化、精品化方向发展。
注：本文节选出自智研咨询发布的《研判2025！云南咖啡产区分布、发展历程、产业链、市场政策、生产现状、竞争格局及发展趋势分析：种植规模持续扩大[图]》行业分析文章，如需获取行业文章全部内容，可进入智研咨询搜索查看。
由智研咨询专家团队精心编制的《中国云南咖啡行业市场现状调查及发展战略研判报告》（以下简称《报告》）重磅发布，《报告》旨在从国家经济及产业发展的战略入手，分析云南咖啡行业未来的市场走向，挖掘云南咖啡行业的发展潜力，预测云南咖啡行业的发展前景，助力云南咖啡行业的高质量发展。
本《报告》从2025年全国云南咖啡行业发展环境、整体运行态势、运行现状、进出口、竞争格局等角度进行入手，系统、客观的对我国云南咖啡行业发展运行进行了深度剖析，展望2025年中国云南咖啡行业发展趋势。《报告》是系统分析2025年度中国云南咖啡行业发展状况的著作，对于全面了解中国云南咖啡行业的发展状况、开展与云南咖啡行业发展相关的学术研究和实践，具有重要的借鉴价值，可供从事云南咖啡行业相关的政府部门、科研机构、产业企业等相关人员阅读参考。
公司以“用信息驱动产业发展，为企业投资决策赋能”为品牌理念。为企业提供专业的产业咨询服务，主要服务包含精品行研报告、专项定制、月度专题、可研报告、商业计划书、产业规划等。提供周报/月报/季报/年报等定期报告和定制数据，内容涵盖政策监测、企业动态、行业数据、产品价格变化、投融资概览、市场机遇及风险分析等。
Source: Zhiyan Consulting
Summary: As the largest coffee production base in China, Yunnan Province has always attached great importance to and supported the development of the coffee industry. Through years of support, the coffee industry has developed rapidly. Currently, the coffee industry has become one of the characteristic advantageous industries that promote the development of agriculture and rural economy, farmers' income increase, and border prosperity and stability in Yunnan Province. According to data from the Yunnan Provincial Bureau of Statistics, in 2023, the coffee planting area in Yunnan will reach 76400 hectares, the harvest area will reach 67800 hectares, and the output will reach 143400 tons. In 2024, Yunnan's coffee production will further increase to 150200 tons.
Listed company: Bowen Technology (600883)
Related companies: Luckin Coffee Development (Yunnan) Co., Ltd., Dehong Juluo Coffee Co., Ltd., Pu'er Jinshu Coffee Industry Co., Ltd., Baoshan Linguo Coffee Co., Ltd., Dehong Heirou Coffee Co., Ltd., Yunnan Lanpo Coffee Co., Ltd., Silupu (Pu'er) Coffee Trading Co., Ltd., Yunnan Kuzhidao Coffee Co., Ltd., Dehong Hougu Coffee Co., Ltd., Yunnan Nongken Coffee Co., Ltd., Jinlu Agricultural Products Co., Ltd. in Longyang District, Baoshan City, Yunnan Sizhi Cat Coffee Co., Ltd., Baoshan Chunzheng Coffee Industry Development Co., Ltd., Pu'er Aini Manor Coffee Co., Ltd
Keywords: distribution of coffee producing areas in Yunnan, development history of Yunnan coffee, Yunnan coffee industry chain, Yunnan coffee market policies, current status of Yunnan coffee production, competition pattern of Yunnan coffee, development trend of Yunnan coffee
I. Overview
Coffee is native to Ethiopia in central northern Africa, located at latitude 6-9 ° N and Tokyo 34-40 ° C, at an altitude of 1300-1900 meters, with rainfall of 1600-2000 millimeters and an average annual temperature of 20 ℃ in tropical rainforests. Coffee has specific requirements for environmental conditions, preferring calm winds, cool temperatures, shaded or semi shaded environments. In China, the provinces suitable for planting this coffee are mainly Yunnan, Hainan, and Guangdong. Among them, Yunnan is the largest coffee bean planting base in China, accounting for more than 98% of the total coffee bean production in China.
Before 1991, Yunnan coffee mainly cultivated two classic high-quality coffee varieties, Typica and Bourbon. Later, the Catimor series varieties (with stronger antiviral ability and higher yield) were introduced from Kenya. Due to the similar morphology and habits of these two varieties, they were often mixed for cultivation. At present, the most widely planted variety in Yunnan is Catimor, and there are also a small amount of Typica and Bourbon planted in Baoshan area.
At present, coffee cultivation in Yunnan has spread to Lincang, Dehong Prefecture, Pu'er, Baoshan and other places. Among them, Dehong Prefecture is the birthplace of coffee in China, with an altitude of 1000 to 1600 meters and a coffee plantation covering 2000 hectares. More importantly, the majority of coffee is grown organically here, making it one of the finest coffees in the world; Pu'er is the capital of coffee and an important coffee producing area in China, with the largest planting area, highest yield, and best quality. It is also an important distribution center for international coffee business; Baoshan City is most famous for its small grain coffee, which took its first step in the late 1950s and quickly received positive feedback from London. In 1980, it was recognized as the "crown of national coffee" at the National Coffee Conference. In December 2010, Baoshan Small Grain Coffee obtained A-level certification and passed the process of the China National Standards Administration, which is considered a product reflecting China's national geographical indication.
2、 Development History
In 1904, the first coffee seedling in Chinese history was planted in Zhukula Village, Binchuan County, Dali Bai Autonomous Prefecture, opening the history of coffee planting in Yunnan. In 1951, Dehong Luxi Cotton Experiment Station introduced coffee seedlings for the first time and carried out productive planting. Around 2000, the development of Yunnan's coffee industry was deeply linked to international coffee companies such as Nestle, and widely planted the Katim variety suitable for instant coffee raw materials. The purchase price was mainly based on international coffee futures prices. In 2011, Yunnan coffee bean prices reached a high level, but then ushered in a trough period of about 8 years, with situations such as switching to other economic crops, abandoning management, and abandoning harvesting. This prompted relevant parties in Yunnan's coffee industry to reflect on the industry development model and recognize that... We cannot rely solely on international futures prices, but should pay attention to quality improvement and brand building, Start exploring the development path of specialty coffee.
In recent years, the Yunnan Provincial Party Committee and Government have attached great importance to the development of the coffee industry and introduced policies such as the "Six Measures for Coffee" to guide the industry towards high-quality development. Each production area actively designates suitable planting areas for premium coffee, promotes variety upgrading, and improves the rate of premium coffee and deep processing. At the same time, the integration of the three industries such as coffee plantations has emerged, and Yunnan coffee has entered domestic and international markets through e-commerce, exhibitions, and other channels, gradually expanding its brand influence and moving towards the goal of becoming an international emerging boutique coffee production area.
3、 Industrial chain
The upstream of Yunnan's coffee industry mainly includes coffee cultivation, procurement, and green bean trading; The midstream of the industry is the coffee processing stage, which includes initial and deep processing of coffee. Initial processing mainly includes processes such as peeling, degumming, pre drying, and drying (air drying) of fresh coffee fruits, while deep processing products cover the entire chain of processing systems such as baking, cold extraction, and instant product development; The downstream of the industry mainly includes online and offline sales channels such as coffee shops, convenience stores, supermarkets, e-commerce, as well as end consumers.
With the increasing popularity of coffee culture in China, consumers' coffee consumption habits have gradually shifted from occasional enjoyment to daily necessities. According to statistics, the number of coffee consumers in China will reach 417 million in 2024, a year-on-year increase of 4.47%. The coffee consumption group in China continues to expand, bringing broad growth space for the development of Yunnan's coffee industry.
4、 Market Policy
In recent years, the Yunnan Provincial Party Committee and Government have attached great importance to the development of the coffee industry, and have successively issued a series of policies such as the "Implementation Opinions on Financial Assistance for High quality Development of the Coffee Industry in Pu'er City", the "Three Year Action Plan for Building a Coffee City in Dali Prefecture (2023-2025)", the "Three Year Action Plan for the Development of Fine Coffee Industry in Nujiang Prefecture (2023-2025)", the "Notice on Issuing the Policy Measures to Support Fund Application for Improving the Coffee Premium Rate and Deep Processing Rate in 2024", and the "Three Year Action Plan for High quality Development of Coffee Industry in Dehong Prefecture (2025-2027)" to promote the development of Yunnan's coffee industry towards high-end and premium direction.
Note: This article is excerpted from the industry analysis article "Analysis of the Distribution, Development History, Industrial Chain, Market Policies, Production Status, Competition Pattern, and Development Trends of Yunnan Coffee Production Areas in 2025: Continuous Expansion of Planting Scale [Figure]" published by Zhiyan Consulting. To obtain the full content of the industry chapter, you can enter Zhiyan Consulting to search and view.
The "Report on the Market Status Survey and Development Strategy Analysis of Yunnan Coffee Industry in China" (hereinafter referred to as the "Report"), carefully compiled by a team of experts from Zhiyan Consulting, has been released. The report aims to analyze the future market trends of Yunnan coffee industry from the perspective of national economic and industrial development strategies, explore the development potential of Yunnan coffee industry, predict the development prospects of Yunnan coffee industry, and assist in the high-quality development of Yunnan coffee industry.
This report starts from the perspective of the development environment, overall operation situation, current operation status, import and export, and competitive landscape of the coffee industry in Yunnan Province in 2025. It systematically and objectively analyzes the development and operation of the coffee industry in Yunnan Province, China, and looks forward to the development trend of the coffee industry in Yunnan Province in 2025. The Report is a systematic analysis of the development status of Yunnan coffee industry in China in 2025. It has important reference value for comprehensively understanding the development status of Yunnan coffee industry in China, conducting academic research and practice related to the development of Yunnan coffee industry, and can be read and referenced by government departments, scientific research institutions, industrial enterprises and other relevant personnel engaged in Yunnan coffee industry.
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