“海门咖啡地图”上线！一杯咖啡，照见青年与城市的双向奔赴Haimen Coffee Map is online! A cup of coffee, witnessing the two-way journey between youth and the city

初夏时节，咖啡香气正悄然弥漫江海之畔。6月中旬，“咖香一夏·啡凡海门”主题系列活动火热启幕，“海门咖啡地图”微信小程序正式上线，首批甄选84家优质咖啡门店，同步推出10万元专项消费券与滴滴出行补贴。一张小小的电子地图，不仅标记着散落街巷乡间的咖啡坐标，更藏着海门善待青年、深耕“双型城市”建设的满满巧思。

图源 海门发布

小程序涵盖门店查询、精准导航、品牌简介等多项功能——从城区商业综合体的标准化连锁品牌，到藏匿街巷的个性化独立门店，再到扎根乡间的田园咖啡店，指尖轻点即可一键奔赴。

图源 海门融媒

作为首发“海门特色咖饮”的主理人咖啡店Kira Coffee，自2025年9月底开业以来，凭借静谧舒适的环境和独特的产品风味迅速成为海门年轻人的“宝藏店铺”。此次推出的枝间蜜、浅夏金香、金枝柚露、枝茉、南枝凝、颐生醉六款风味特调，均以枇杷浆、枇杷叶、枇杷膏为核心基底，搭配鲜奶、茶汤、柠檬汁等调配而成，打破了传统咖啡的边界。

图源 海门融媒

图源 海门日报

In early summer, the aroma of coffee quietly permeates the banks of the river and sea. In mid June, the "Coffee Fragrance Summer · Coffee Fan Haimen" themed series of activities kicked off, and the "Haimen Coffee Map" WeChat mini program was officially launched. The first batch of 84 high-quality coffee stores were selected, and 100000 yuan special consumption vouchers and Didi Chuxing subsidies were simultaneously launched. A small electronic map not only marks the coordinates of coffee scattered in the streets and countryside, but also hides the full ingenuity of Haimen in treating young people well and deepening the construction of a "dual type city".

Image Source Haimen Release

The 'digital ingenuity' of a map: connecting youth with the warmth of the city

Coffee has long become the mainstream choice for contemporary young people to socialize and take a break in the office. The Haimen District Bureau of Commerce has collaborated with various districts and towns to conduct a comprehensive survey of coffee shops in the entire district, screen and integrate information from 84 stores, and create the "Haimen Coffee Map" WeChat mini program, using digital means to connect the "last mile" of youth convenience services.

The mini program covers multiple functions such as store search, precise navigation, brand introduction, etc. - from standardized chain brands in urban commercial complexes, to personalized independent stores hidden in streets and alleys, to rural coffee shops rooted in the countryside, with just a click of your fingertips, you can easily go there.

Tuyuan Haimen Integrated Media

After years of cultivation, the Haimen coffee industry has formed a healthy ecology of chain scale layout and local small shop characteristic breakthrough, with the number of stores ranking among the top in Nantong. Famous chain brands such as Starbucks, Luckin Coffee, and Kudi have extensively expanded their presence and gradually settled in various districts and towns, covering daily commuting and fast consumption needs; Haimen Economic and Technological Development Zone, relying on the advantages of the main city, cultivates characteristic managers of coffee, which is highly favored by young people; Each district and town will combine industrial development, talent aggregation, and rural characteristic resources to stimulate cross-border coffee and promote balanced development of urban and rural coffee.

The perspective of platform construction is not limited to "navigation". Zhang Jianfeng, Deputy Director of Haimen District Commerce Bureau, introduced that the platform plans to gradually integrate rich functions such as local food recommendation, check-in and review, and community communication. At the same time, the store information is updated dynamically on a quarterly basis, and a registration application channel is open to coffee entrepreneurs, which not only continuously enriches the consumption choices of young people, but also builds a display platform for local small and micro coffee practitioners.

Xiao Wang, a "post-95s" citizen who lives in the urban area, is a seasoned coffee enthusiast: "In the past, collecting internet famous coffee shops relied entirely on sharing from netizens. Now, by clicking on a map, chain stores and coffee shops managed by people can be easily seen at a glance. On weekends, he can invite friends to take a taxi to explore the shops and take a leisurely walk in the countryside to drink coffee. Citywalk is full of happiness. ”

A map that makes the connection between the city and youth light and warm.

A special "cultural translation": putting Haimen style things into a coffee cup

When the aroma of century old Yisheng wine and the mellow aroma of coffee met in a cup, Haimen completed a contemporary translation of local culture with a special cup. Young people not only drink a cup of coffee, but also the taste of a city.

In order to break the bottleneck of homogenization of coffee products and enable young people to perceive Haimen culture in a cup of coffee, the District Commerce Bureau and the District Integrated Media Center jointly held a special selection meeting with multiple coffee shops, focusing on the repeated selection, discussion and polishing of local characteristic "good products". Ultimately, the integrated development strategy of "city limited+specialty coffee drinks" was established, with loquat and Yisheng wine as the core raw materials.

As the owner of Kira Coffee, the first "Haimen specialty coffee drink", since its opening at the end of September 2025, Kira Coffee has quickly become a "treasure store" for young people in Haimen due to its quiet and comfortable environment and unique product flavors. The six flavor blends launched this time, namely Zhijian Honey, Qianxia Jinxiang, Jinzhi Pomelo Dew, Zhimo, Nanzhi Ning, and Yishengzui, are all based on loquat syrup, loquat leaves, and loquat paste as the core base, combined with fresh milk, tea soup, lemon juice, etc., breaking the boundaries of traditional coffee.

Tuyuan Haimen Integrated Media

Xu Xiaoxiao, the manager, said the original intention of this creativity: "I am a native of Haimen, and many snacks I ate as a child are very special. I hope that through such an attempt, young people can get in touch with the traditional customs of Haimen." Consumers can choose six special coffee drinks at the store, and can also get a free gift of Dim sum, such as sugar dates, Ma Yuan, and other Haimen characteristics, to immerse themselves in the local culture during a meal and a drink.

In addition, to further stimulate consumption and empower the development of coffee shops, the District Commerce Bureau, together with Haimen Street and the Haimen Branch of Construction Bank, issued a special "coffee consumption voucher" worth 100000 yuan, and together with Didi Chuxing Nantong Company, issued 1000 special travel vouchers. Drinking coffee has coupons, and going to explore shops and taxis has discounts. Haimen is truly delivering benefits to young people, creating a one-stop happy closed loop of "taking taxis and exploring shops, affordable drinking coffee".

A set of ecological 'system integration': defining the future of cities with youth friendliness

The booming coffee economy is a vivid reflection of Haimen's construction of a "dual type city". Since the official release of the "Implementation Plan for the Construction of Talent Friendly Youth Development City in Haimen District, Nantong City" in November 2025, Haimen has taken practical measures to build a stage for young talents to work and start businesses, and to create a livable and business friendly home.

On May 21st, the Jian Gong Lake Youth Development Block officially opened, and the "Chasing Dreams Youth" themed series of activities were launched simultaneously.

The block gathers Haimen E-sports A-level main venue, film and television micro drama industry base, professional football sports base, lake view camping and cultural tourism base, synchronously laying out youth shared office space, trendy leisure small shops, youth social interaction venues, integrating diverse scenes such as cultural and sports events, entrepreneurial incubation, leisure card games, and social networking, providing one-stop solutions to meet the diverse needs of youth employment and entrepreneurship, sports and leisure, social growth, etc.

Wang Wenwen, member of the Standing Committee of the District Committee and Minister of the Organization Department, expressed in his speech that he hopes more OPC communities, sports events, youth night schools, cultural and creative markets, and roadshows will enter the block in the future, turning the block into a base for young people to come, love, and often come.

Source: Haimen Daily

In terms of service details, Haimen is also attentive. Haimen Production has launched the "Dongzhou Talent" Enjoyment Card, providing 53 exclusive benefits in five categories: "food, accommodation, transportation, entertainment, and shopping"; The talent service window has established a youth service team, providing more than 100 assistance consultations with a completion rate of 100%; 12 corporate family doctor teams visited key enterprises and provided health services to 2198 people; Hold 99 job fairs of various types, release 23800 job opportunities, and attract a large number of young people to take root.

I originally thought that handling talent subsidy procedures would be tedious, but I didn't expect the Youth Talent Service Window to assist me throughout the process and complete everything in half a day. "28 year old Xiao Zhang successfully applied for the Youth Talent Living Subsidy after joining a company in Haimen, and the convenient and efficient service made her feel warm.

Coffee shops and leisure corners are a microcosm of the youthful vitality of the city. In the future, Haimen will continue to anchor the goal of building a "dual type city", continuously improve the full chain of youth supporting services, and enable more young talents to see Haimen, choose Haimen, and root in Haimen.

Wen/Guo Yina

Source: Haimen Integrated Media Haimen Release Haimen Daily Jianghai Evening News People's Daily