两个月“卖”出4.2亿元，虹桥国际咖啡文化节落幕Sold 420 million yuan in two months, Hongqiao International Coffee Culture Festival comes to an end

6月18日下午，随着虹桥影像艺术馆在闵行区新虹街道“优享+欣虹汇”一层正式揭牌，为期近两个月的2026虹桥国际咖啡文化节落下帷幕。

据统计，本届咖啡节期间，虹桥国际中央商务区核心区客流量达775万人次，同比上升16.1%；销售额达4.2亿元，同比上升15.7%。

“一系列喜人数据背后，是一场关于‘咖啡+文商旅体展’模式的深度融合。”主办方有关负责人表示，虹桥国际咖啡文化节成功举办四届以来，已经不再仅仅是一场节庆活动，而成了闵行区“十五五”规划中浓墨重彩的城市文化品牌。

一杯咖啡的“超级链接”

走进位于华涞路35弄欣虹汇一层刚刚落成的虹桥影像艺术馆，2026“爱咖啡 爱生活”摄影艺术展正在展出。

“我们试图通过镜头，捕捉咖啡如何成为一座城市的血液。”闵行区影像艺术家协会负责人介绍，今年征稿期间共收到来自全国586件摄影和视频作品。

据介绍，2026虹桥国际咖啡文化节活动半径已从往年的单点商业体扩展至30余场活动覆盖全域。

一场场活动的红火程度，超出预期。比如，虹桥品汇依托虹桥国际精品咖啡展、生豆大赛等活动，客流量突破3万人次、同比上升30%，销售额近250万元、同比上升54%。又如，在虹桥新天地举办的“牛牛国际美食节”5天带动销售额达3630万元、同比增长13%，客流达59万人次、同比增长12%。

另外，虹桥阿里中心的mushanghai国际科技火人节，吸引了全球926名青年创客，产生了超1.2万人次的生态互动；诺亚财富中心的主题市集，在三天内实现了20.35万元的销售额和1.5万人次的客流；在虹桥丽宝广场举办的“好品保山云南保山高原特色农产品市集”三天销售额达21万元，促成意向订单128万元，客流量达2.8万余人次......

这些看似独立的场景，通过一杯咖啡实现了“超级链接”。

城市IP的文化觉醒

如果说往届活动侧重于促消费，2026年的虹桥国际咖啡文化节则显现出更强的文化自觉，全新的IP形象“啡虹”正式走入公众视野。

这是闵行区继“春申君”IP之后，又一个具有鲜明地域特色的文创形象。通过与政府授权、联名开发等形式，“啡虹”贯穿虹桥国际咖啡文化节始终，还在上海国际咖啡文化节期间实现与“春申君IP”联名的双向奔赴。

“在有IP之前，节日对于市民游客更多是每年发生一次的事件，有了IP后，活动品牌成为具象化长期陪伴的‘朋友’，城市IP的独特性使其成为文化觉醒的潜质代表。”

与此同时，另一个已先行培育的城市IP“抵达上海的第一杯咖啡”今年的活动时长也延长至往年两倍以上，在虹桥机场和虹桥站连续赠送5天，并且首次大规模走进楼宇园区。13天送出近6000杯咖啡，这一数字超过了以往三年总和。

看见咖啡背后的“人”

在2026“爱咖啡 爱生活”摄影艺术展的颁奖现场，获奖作品《芒宽双虹桥“网红”咖叔李金合》《火烧咖啡--“双虹桥咖叔”来虹桥了》《来上海第一站的咖啡》等视角从往届的全景风光更加聚焦到一个个具体的人。

“比起咖啡的馥郁香气，背后一个个鲜活的个体更显迷人。”闵行区影像艺术家协会专业委员会主任陶志军解释，本届摄影展的参赛作品里，咖啡师专注的神情、消费者悠然的姿态成为了主角。“咖啡文化与摄影艺术结合成为情感纽带，不仅能够捕捉和记录美好生活，也是一种城市品格的传递。”

随着虹桥影像艺术馆的落成，这场关于咖啡的盛宴有了新的载体。“优享+欣虹汇”相关负责人介绍，接下来将结合第九届进博会等契机定期举办各类凸显大虹桥文化的精品艺术展，打造立足闵行区“北部先行”战略又一多元开放的艺术平台。

“从2023年的初次尝试，到2026年被正式纳入区级发展规划，虹桥国际咖啡文化节完成了从‘活动’到‘平台’再到‘品牌’的三级跳。”新虹街道相关负责人表示，“它证明了当一杯咖啡链接起产业、人才与文化，它便不再是简单的消费品，而展现出这座城市生生不息的创造力与包容力。”

原标题：《两个月“卖”出4.2亿元，虹桥国际咖啡文化节落幕》

本文作者：解放日报 黄勇娣

On the afternoon of June 18th, with the official unveiling of the Hongqiao Image Art Museum on the first floor of "Youxiang+Xinhonghui" in Xinhong Street, Minhang District, the nearly two month long 2026 Hongqiao International Coffee Culture Festival came to an end.

According to statistics, during this year's coffee festival, the passenger flow in the core area of Hongqiao International Central Business District reached 7.75 million, a year-on-year increase of 16.1%; The sales revenue reached 420 million yuan, a year-on-year increase of 15.7%.

Behind a series of impressive data, there is a deep integration of the 'coffee+cultural, business, tourism, and sports exhibition' model. The relevant person in charge of the organizer stated that since the successful holding of the Hongqiao International Coffee Culture Festival for four sessions, it has no longer been just a festival event, but has become a prominent urban cultural brand in Minhang District's' 15th Five Year Plan '.

A 'hyperlink' to a cup of coffee

Entering the newly completed Hongqiao Image Art Museum located on the first floor of Xinhonghui, Lane 35, Hualai Road, the 2026 "Love Coffee, Love Life" photography art exhibition is currently on display.

We are trying to capture through the lens how coffee becomes the blood of a city, "said the person in charge of the Minhang District Image Artists Association. During this year's submission period, a total of 586 photography and video works were received from across the country.

It is reported that the activity radius of the 2026 Hongqiao International Coffee Culture Festival has expanded from a single point commercial entity in previous years to more than 30 events covering the entire area.

The popularity of each event exceeded expectations. For example, relying on events such as the Hongqiao International Boutique Coffee Exhibition and the Green Bean Competition, Hongqiao Pinhui has achieved a customer flow of over 30000, a year-on-year increase of 30%, and sales of nearly 2.5 million yuan, a year-on-year increase of 54%. For another example, the "Niuniu International Food Festival" held in Xintiandi, Hongqiao, drove sales of 36.3 million yuan in five days, up 13% year on year, and passenger flow of 590000 person times, up 12% year on year.

In addition, the Mushanghai International Technology Fireman Festival at the Hongqiao Alibaba Center attracted 926 young makers from around the world and generated over 12000 ecological interactions; The themed market at Noah's Wealth Center achieved sales of 203500 yuan and 15000 foot traffic within three days; The three-day sales of the "Good Quality Baoshan Yunnan Baoshan Plateau Specialty Agricultural Products Market" held at Hongqiao Libao Plaza reached 210000 yuan, resulting in 1.28 million yuan in intended orders and over 28000 foot traffic .....

These seemingly independent scenes have achieved 'hyperlinks' through a cup of coffee.

The Cultural Awakening of Urban IP

If previous events focused on promoting consumption, the 2026 Hongqiao International Coffee Culture Festival will demonstrate a stronger cultural consciousness, and the new IP image "Feihong" will officially enter the public eye.

This is another cultural and creative image with distinct regional characteristics in Minhang District, following the "Chun Shen Jun" IP. Through forms such as government authorization and joint development, "Feihong" runs through the entire Hongqiao International Coffee Culture Festival, and also achieves a two-way collaboration with "Chunshenjun IP" during the Shanghai International Coffee Culture Festival.

Before the existence of IPs, festivals were more of an annual event for citizens and tourists. With IPs, event brands become tangible long-term companions, and the uniqueness of urban IPs makes them potential representatives of cultural awakening. ”

At the same time, another city IP that has already been cultivated, "The First Cup of Coffee Arriving in Shanghai," has extended its activity duration to more than twice that of previous years this year, giving away 5 consecutive days at Hongqiao Airport and Hongqiao Station, and entering building parks on a large scale for the first time. Nearly 6000 cups of coffee were delivered in 13 days, which exceeds the total of the past three years.

Seeing the 'person' behind the coffee

At the award ceremony of the 2026 "Love Coffee, Love Life" photography art exhibition, award-winning works such as "Mangkuan Double Hongqiao" Internet celebrity Uncle Li Jinhe "," Burning Coffee - "Double Hongqiao Uncle" Comes to Hongqiao ", and" Coffee at the First Stop in Shanghai "focused more on specific individuals from the perspective of panoramic scenery in previous years.

Compared to the rich aroma of coffee, the vivid individuals behind it are more charming, "explained Tao Zhijun, director of the Professional Committee of the Minhang District Image Artists Association. In the entries of this photography exhibition, the focused expression of baristas and the leisurely posture of consumers have become the protagonists. The combination of coffee culture and photography art has become an emotional bond, which not only captures and records the beautiful life, but also conveys the urban character

With the completion of Hongqiao Image Art Museum, this feast about coffee has a new carrier. The person in charge of "Youxiang+Xinhonghui" introduced that various high-quality art exhibitions highlighting the culture of Hongqiao will be held regularly in conjunction with the 9th China International Import Expo and other opportunities, creating another diverse and open art platform based on the "Northern Pioneer" strategy in Minhang District.

From its initial attempt in 2023 to being officially included in the district level development plan in 2026, the Hongqiao International Coffee Culture Festival has completed a three-level leap from 'activity' to 'platform' and then to 'brand', "said the person in charge of Xinhong Street." It proves that when a cup of coffee connects industry, talent, and culture, it is no longer a simple consumer product, but showcases the city's endless creativity and inclusiveness

Original title: "Sold 420 million yuan in two months, Hongqiao International Coffee Culture Festival ends"

Author of this article: Huang Yongdi from Liberation Daily