中国咖啡第一村的“咖旅”融合之路 The path of "coffee tourism" integration in China's premier coffee village
中新网保山9月9日电 (记者 缪超)高黎贡山脚下，滚滚怒江西岸，凭借980米的海拔，年平均气温25℃，年降水量700毫米的地理优势，新寨村的小粒咖啡以优良品质享誉中国，构建起完整咖啡产业链，被誉为“中国咖啡第一村”。
走进位于云南省保山市潞江镇新寨村，当地种植历史已有半个世纪，如今万亩咖啡林郁郁葱葱，村中随处可见精美的咖啡主题墙绘。尽管有先天优势，但村里咖啡产业发展也是一波三折。
图为云南省保山市潞江镇新寨村。保山市新闻办公室 供图
“过去很长时间，我们村民收获咖啡豆后直接卖原料，价格波动大。”村民段会志说，2012年前后咖啡豆价格持续低迷，一些村民砍掉咖啡树，改种水果等经济作物。
为了能把咖啡产业留下来，新寨村引导村民树立“多种不如管好”的精细化种植理念，引导农户规范种植、改良品种，提升咖啡品质，尝试走咖啡精品化路子。
逐渐形成今天的万亩精品咖啡规模，细品新寨村的小粒咖啡，浓而不苦、香而不烈、略带果酸，独特十分风味。
精品化的不止咖啡，村庄也走向精致化。近年来，新寨村以产业融合为目标，以打造精品咖啡庄园为方向，推动咖啡一、二、三产业融合发展，培养咖啡产业形成了集种植、加工、展销、休闲、观光等于一体的多元产业。
行走在新寨村，道路两旁原本光秃秃的墙像是被“施了魔法”，尽是咖啡主题的创意喷绘。来自中国各地的游客选择心仪的咖啡小店、咖啡工厂、咖啡博物馆、咖啡庄园，品尝小粒咖啡的独特风味。在这里，咖农化身咖啡品评家与游客交流，咖啡已经深深融入新寨村民生活。
“我们庄园长期与16户当地村民合作，按照标准统一种植管护、统一采摘，庄园统一收购。”一号咖啡庄园负责人蔡明月介绍。新寨村还以咖啡庄园为平台，先后举办了咖啡旅游文化节、咖啡冲煮大赛、国际专家论坛等活动，为消费者提供“前店后厂”“从种子到杯子”的“一站式”咖啡文化体验服务。
图为林铭达在乎壳咖啡庄园散步。中新网记者 刘冉阳 摄
“潞江坝的纬度是出精品咖啡的黄金纬度。”乎壳咖啡庄园负责人林铭达说，他的庄园承包了2000余亩地，通过与云南省农业科学院的合作，在新寨村推广种植铁皮卡、波邦等优质品种。
“台湾人喜欢咖啡。”林铭达一直想扮演桥梁角色，为两岸交流略尽绵薄。咖啡与社交之间存在着密不可分的关系，在怒江云端建立的咖啡庄园，成为他实现这一夙愿的理想平台。
目前，新寨村已建成精品咖啡庄园5座、入驻咖啡企业10余家，去年接待游客达20万人次……从曾经遭遇价格危机到如今一、二、三产业融合升级，新寨村走出了一条咖啡产业特色发展之路。
未来，新寨村将锚定“以咖兴旅，富民强村”的目标，重点引进专业公司，盘活村民闲置住房发展精品民宿与餐饮，让游客深度沉浸于“咖啡第一村”的独特魅力中。
Baoshan, September 9th (Xinhua) - At the foot of Gaoligong Mountain, on the west bank of the rolling Nu River, with an altitude of 980 meters, an annual average temperature of 25 ℃, and an annual precipitation of 700 millimeters, Xinzhai Village's small grain coffee is renowned for its excellent quality in China, building a complete coffee industry chain and being known as the "Number One Coffee Village in China".
Walking into Xinzhai Village, Lujiang Town, Baoshan City, Yunnan Province, the local planting history has been half a century. Nowadays, thousands of acres of coffee forests are lush and green, and exquisite coffee themed wall paintings can be seen everywhere in the village. Despite its inherent advantages, the development of the coffee industry in the village has also experienced ups and downs.
The picture shows Xinzhai Village, Lujiang Town, Baoshan City, Yunnan Province. Photo provided by Baoshan City News Office
For a long time in the past, we villagers sold raw materials directly after harvesting coffee beans, and the price fluctuated greatly, "said villager Duan Huizhi. Around 2012, the price of coffee beans remained low, and some villagers cut down coffee trees and planted economic crops such as fruits.
In order to preserve the coffee industry, Xinzhai Village guides villagers to establish a refined planting concept of "managing multiple varieties is better than managing them well", guides farmers to standardize planting, improve varieties, enhance coffee quality, and try to take the path of coffee refinement.
Gradually forming today's 10000 acre premium coffee scale, savoring the small grain coffee from Xinzhai Village, strong but not bitter, fragrant but not strong, with a slight acidity, unique and very flavorful.
Not only coffee, but also villages are becoming more refined. In recent years, Xinzhai Village has set the goal of industrial integration and aimed to create a boutique coffee plantation, promoting the integrated development of the first, second, and third coffee industries, and cultivating the coffee industry to form a diversified industry that integrates planting, processing, exhibition, leisure, and sightseeing.
Walking in Xinzhai Village, the originally bare walls on both sides of the road seem to have been "enchanted", filled with creative coffee themed paintings. Tourists from all over China choose their favorite coffee shops, coffee factories, coffee museums, and coffee estates to taste the unique flavor of small grain coffee. Here, coffee farmers transform into coffee tasters to communicate with tourists, and coffee has deeply integrated into the lives of the villagers in Xinzhai.
Our estate has been cooperating with 16 local villagers for a long time, planting, managing and harvesting according to standards, and purchasing the estate uniformly, "said Cai Mingyue, the person in charge of No.1 Coffee Estate. Xinzhai Village also uses the coffee plantation as a platform to hold various activities such as the Coffee Tourism Culture Festival, Coffee Brewing Competition, and International Expert Forum, providing consumers with a "one-stop" coffee culture experience service of "front store, back factory" and "from seed to cup".
The picture shows Lin Mingda taking a walk around the coffee plantation. Photo by Liu Ranyang, reporter from China News Service
The latitude of Lujiangba is the golden latitude for producing high-quality coffee, "said Lin Mingda, the person in charge of Huke Coffee Manor. His estate has contracted more than 2000 acres of land and, through cooperation with Yunnan Academy of Agricultural Sciences, promoted the cultivation of high-quality varieties such as Tiepika and Bobang in Xinzhai Village.
Taiwanese people love coffee. "Lin Mingda has always wanted to play a bridging role and contribute to cross-strait exchanges. There is an inseparable relationship between coffee and socializing, and the coffee plantation established in the Nujiang Cloud has become the ideal platform for him to achieve this long cherished wish.
At present, Xinzhai Village has built 5 boutique coffee estates and settled more than 10 coffee enterprises. Last year, it received 200000 tourists... From experiencing price crises in the past to the integration and upgrading of the primary, secondary, and tertiary industries, Xinzhai Village has embarked on a path of characteristic development in the coffee industry.
In the future, Xinzhai Village will anchor the goal of "promoting tourism with coffee, enriching the people and strengthening the village", focusing on introducing professional companies, revitalizing the idle housing of villagers, and developing boutique homestays and restaurants, allowing tourists to deeply immerse themselves in the unique charm of "the first coffee village".