咖啡浓度爆表！百年衡复被年轻人逛出新生｜品质徐汇·青春新引擎The coffee concentration has exploded! Century old Hengfu is rejuvenated by young people - Quality Xuhui · New Engine of Youth

（来源：上观新闻）编者按：青春为翼，城事更新。2026年全国两会，“青春经济”首次写入热议议题，成为培育新质生产力、驱动城市高质量发展的重要引擎。在徐汇，这场青年与城市的双向奔赴，正从愿景走向日常。即日起，徐汇区融媒体中心和团区委联合推出“品质徐汇·青春新引擎”系列报道。我们将走进梧桐掩映的衡复风貌区、热力澎湃的赛事主场、松弛有度的西岸滨江、虚实交融的元界街区，以镜头定格、以文字叙写，记录青年在徐汇漫步体验、相互连接的鲜活日常。

当梧桐叶的光影落在咖啡杯沿，当百年老建筑里飘出阵阵奶香，衡复风貌区这片上海最大的“露天博物馆”，正以一种最年轻的方式重新焕发生机。

如今，上海已汇聚数万青年主理人和青春经济从业者，形成了主题零售、休闲餐饮、兴趣社交、沉浸体验、自我成长五大核心业态，而在徐汇衡复风貌区天平街道的2.68平方公里土地上，星罗棋布着150多家咖啡馆，这里的咖啡密度早已超越商业数字，成为上海青春经济最鲜活的街区实践样本。

衡复风貌区里，一群年轻人带着热爱与理想扎根于此。他们卖的不只是一杯咖啡，更是一个社交场、一方文化空间、一份社区温情——这正是青春经济“以青年为主体、以体验为核心、以连接为本质”的生动诠释。

老建筑里的新社交

从消费空间到社区共同体

在一栋1930年的红砖优秀历史建筑里，“老虎灶”咖啡把老上海弄堂的记忆搬进了现代生活。这个名字来自社区居民的提议——旧时弄堂里，居民们在形似虎头的灶台边买热水、聊家常，是最热闹的社交中心。

开在历史建筑里的“老虎灶”咖啡

如今，砖墙依旧是原始的模样，内核却焕发着青春活力。主理人王溪发起的“社区咖啡共学计划”，已经培养了32位年轻咖啡师。大家在这里学手艺、交朋友，更参与到古建修缮与街区营造中。咖啡成了青年融入社区的入口，百年建筑也因此重新成为年轻人的社交据点。

青春经济的空间魅力，正在于打破物理边界、凸显活化融合。作为青春经济社交类业态的典型代表，“老虎灶”没有把自己做成孤立的消费孤岛，而是成为历史建筑的活化者和社区温情的连接点，是城市更新中微小经营单元赋能街区发展的鲜活实践，完美诠释了“城市更新中微小单元也能发挥大作用”的发展理念。

一杯咖啡的善意

“乔治队长”，让消费变成街区共建

“乔治队长”咖啡馆，是衡复风貌区里与街道团组织深度联动的典范。在这里，“一豆三喝”的创意喝法品出了青春的多元可能，“小狗拼配”咖啡豆的全部收益，都定向用于流浪犬救助。一杯咖啡从单纯的饮品，变成了传递善意的载体。

“乔治队长”咖啡店里座无虚席

许多年轻人专程到店打卡，只为用一杯咖啡参与公益。消费者不再是匆匆过客，而是街区共建的参与者；消费行为也不再是一次性交易，而是完成了一次价值认同的双向奔赴。这正是青春经济发展中“价值引领”作用的具象体现。

董柏余正在冲泡咖啡

团组织落地消费场景后，青年的消费选择也在悄然变化：从单纯的物质消费，转向兼具社会价值的体验式消费。这种模式既契合服务青年、引导青年树立正向消费观的工作定位，也为街区发展注入了持续的青春动能，走出了一条青年发展与街区建设同频的新路。

梧桐下的百样咖香

成长与治愈藏在街角小店

“毛姆礼帽”咖啡

不少顾客正在爱沪咖选购甜品

除了社区活化与公益联动的标杆样本，衡复风貌区的咖啡馆里，还藏着更多元的青春风景。以作家命名的“毛姆礼帽”咖啡馆，摆满了从世界各地淘来的文化书籍，门口的“交换书柜”成了青年精神交流的中转站；依托这一天然文化载体，青年夜校在此落地，沪语课堂、读书会、文化分享会常态化举办，七八成青年客人一边啜饮咖啡，一边在书香里充电，成了“自我成长”业态的生动注脚。

天平街道居民开设的“爱沪咖”，则把邻里温情揉进了咖啡与甜甜圈里。主理人闫振华是二十多年的五月天歌迷，这份热爱让小店成了歌迷的打卡点，也成了周边居民日常放松的据点。大雨天里写着歌词的外卖备注、街道帮小店引流的打卡活动，让这份街角的治愈力不断传递，诠释着“青春不是年龄，是心态”的街区温度。

记者手记

在街区商铺经营成本高、门店流转快的当下，徐汇衡复风貌区依然像一块磁石，持续吸引着青年前来体验、打卡、创业。答案就藏在青春经济最本质的发展逻辑里，也藏在城区推进青春经济工作的清晰定位中。

这里的青年，用Citywalk的脚步丈量历史，用咖啡杯碰撞出灵感。他们把偶遇变成创意，把灵感变成行动——快闪文创摊、音乐角落、手作工坊……无数微小的实践，正以多元方式反哺着百年街区。

对于在这里创业的年轻人来说，他们看重的从来不是政策扶持，而是这片土地能带来的个人成长、社交拓展和价值实现。衡复风貌区打破了物理空间的单一属性，让空间从消费转向融合体验、社交、文化于一体的多元场景，将青春经济核心业态的核心特点全部囊括其中。

梧桐叶落，咖香不散。在衡复，青春经济不是宏大的概念，而是每一杯递出的咖啡、每一次夜校里的共读……当青年的脚步成为城市更新的动力，当无数主理人的创意在街角绽放，百年衡复便真的被“逛”出了第二次青春。而徐汇，也正在这场青年与城市的双向奔赴中，牢牢把握青春经济的发展边界与核心方向，向着青年发展型城区的目标不断前行。

记者：李冠宇、朱琦

编辑：耿洁玉

Editor's note: Youth is the wing, urban affairs are updated. In the 2026 National People's Congress and Chinese People's Political Consultative Conference, "Youth Economy" will be included as a hot topic for the first time, becoming an important engine for cultivating new quality productivity and driving high-quality urban development. In Xuhui, this two-way journey between youth and the city is moving from vision to daily life. Starting today, the Xuhui District Integrated Media Center and the Youth League District Committee jointly launched the "Quality Xuhui · Youth New Engine" series of reports. We will walk into the Hengfu scenic area set off by wutong, the exciting home of the event, the relaxed riverside on the west bank, and the Yuanjie block where the reality is mixed, and record the lively daily life of young people walking in Xuhui, experiencing and connecting each other with the camera and words.

When the light and shadow of wutong leaves fall on the edge of the coffee cup, and when the hundred year old building wafts milk fragrance, Hengfu Scenic Area, the largest "open-air museum" in Shanghai, is reviving in the youngest way.

Nowadays, Shanghai has gathered tens of thousands of young managers and youth economy practitioners, forming five core business formats: theme retail, leisure catering, interest socialization, immersive experience, and self growth. On the 2.68 square kilometers of Tianping Street in Xuhui Hengfu District, there are more than 150 coffee shops in Xingluoqi, and the coffee density here has already surpassed commercial numbers, becoming the most vivid example of Shanghai's youth economy practice.

In the Hengfu Scenic Area, a group of young people rooted here with love and ideals. They are not just selling a cup of coffee, but also a social arena, a cultural space, and a sense of community warmth - this is a vivid interpretation of the youth economy's "youth as the main body, experience as the core, and connection as the essence".

New socialization in old buildings

From Consumption Space to Community Community Community

In an excellent historical building made of red bricks from 1930, the "Tiger Stove" coffee brings the memories of old Shanghai alleys into modern life. This name comes from the proposal of community residents - in the old alleys, residents would buy hot water and chat about daily life by the stove shaped like a tiger's head, which was the busiest social center.

The "Tiger Stove" Coffee in Historical Buildings

Nowadays, the brick walls still have their original appearance, but the core radiates youthful vitality. The "Community Coffee Co learning Program" initiated by the organizer Wang Xi has trained 32 young baristas. Everyone here learns crafts, makes friends, and participates in the restoration of ancient buildings and the construction of neighborhoods. Coffee has become the gateway for young people to integrate into the community, and century old buildings have thus become a social hub for young people again.

The spatial charm of youth economy lies in breaking down physical boundaries and highlighting revitalization and integration. As a typical representative of the youth economy and social industry, "Tiger Stove" has not turned itself into an isolated consumption island, but has become an activator of historical buildings and a connecting point of community warmth. It is a vivid practice of empowering the development of small business units in urban renewal, perfectly interpreting the development concept of "small units can also play a big role in urban renewal".

The Kindness of a Cup of Coffee

Captain George, turn consumption into block building

The "Captain George" caf é is a model of deep collaboration between the Hengfu style area and the street group organization. Here, the creative drinking method of "one bean, three drinks" showcases the diverse possibilities of youth, and all the profits from the "puppy pairing" coffee beans are directed towards rescuing stray dogs. A cup of coffee has transformed from a simple beverage to a carrier of goodwill.

Captain George's coffee shop is packed with people

Many young people come to the store specifically to clock in, just to participate in public welfare with a cup of coffee. Consumers are no longer mere passersby, but participants in the construction of the neighborhood; Consumer behavior is no longer a one-time transaction, but a two-way pursuit of value recognition. This is a concrete manifestation of the role of "value guidance" in the development of youth economy.

Dong Boyu is brewing coffee

After the implementation of group organizations in consumption scenarios, the consumption choices of young people are quietly changing: from simple material consumption to experiential consumption with social value. This model not only aligns with the work positioning of serving youth and guiding them to establish a positive consumption concept, but also injects sustained youthful energy into the development of the neighborhood, paving a new path for youth development and neighborhood construction to go hand in hand.

A Hundred Kinds of Coffee Fragrance under wutong

Growth and healing hidden in the corner shop

Maugham Hat "Coffee

Many customers are shopping for desserts at Love Shanghai Cafe

In addition to being a benchmark sample for community revitalization and public welfare linkage, the cafes in Hengfu Scenic Area also hide more diverse youthful landscapes. The "Maugham Hat" caf é named after a writer is filled with cultural books from around the world, and the "Exchange Bookcase" at the entrance has become a transit point for youth spiritual exchange; Relying on this natural cultural carrier, the Youth Night School has landed here. Shanghai language classes, book clubs, and cultural sharing events are regularly held, and 70-80% of young customers are sipping coffee while recharging themselves in the fragrance of books, becoming a vivid footnote to the "self growth" business model.

The "Love Shanghai Cafe" opened by residents of Tianping Street blends the warmth of neighbors into coffee and donuts. The organizer Yan Zhenhua has been a Mayday fan for over 20 years, and this passion has made the small shop a check-in point for fans and a daily relaxation spot for surrounding residents. The takeaway notes with lyrics written on rainy days and the check-in activities that help attract traffic to small shops on the street constantly convey the healing power of this street corner, interpreting the warmth of the neighborhood that "youth is not age, but mentality".

Journalist's note

In the current era of high operating costs and fast turnover of shops in the neighborhood, Xuhui Hengfu District still acts as a magnet, continuously attracting young people to experience, check-in, and start businesses. The answer lies in the fundamental development logic of youth economy, as well as in the clear positioning of promoting youth economy work in urban areas.

The youth here measure history with the footsteps of Citywalk and draw inspiration from the collision of coffee cups. They turn chance encounters into creativity, and inspiration into action - flash cultural and creative stalls, music corners, handmade workshops... Countless small practices are feeding back the century old neighborhood in diverse ways.

For young people who start businesses here, what they value is never policy support, but the personal growth, social expansion, and value realization that this land can bring. The Hengfu Scenic Area breaks the single attribute of physical space, shifting the space from consumption to a diverse scene that integrates experience, social interaction, and culture, encompassing all the core characteristics of the youth economy.

The leaves of wutong fall, and the aroma of coffee does not disperse. In Hengfu, the youth economy is not a grand concept, but rather every cup of coffee served, every night school study... When the footsteps of youth become the driving force for urban renewal, and when the creativity of countless managers blooms on street corners, the century old Hengfu is truly "strolling" out of its second youth. And Xuhui is also in the midst of this two-way journey between youth and the city, firmly grasping the development boundaries and core direction of the youth economy, and continuously moving towards the goal of a youth oriented urban area.

Reporter: Li Guanyu, Zhu Qi

Editor: Geng Jieyu