“云南城市咖啡地图”丽江站沙龙启幕Yunnan City Coffee Map "Lijiang Station Salon opens

6月19日，“把山野装进咖啡”云南城市咖啡地图·丽江站主题沙龙在昆明七彩云南第壹城举办。云南大略商业运营公司总经理陆颖、丽江微综艺嘉宾卢鹏宇、安德佳三位嘉宾同台对谈，分享在雪山下喝咖啡的云南生活方式。云南城市咖啡地图微综艺丽江站同步发布，云南咖啡主题宣传官方IP“云豆豆”与云南发布IP“南南”首次联动亮相。

三位嘉宾共话山野如何装进咖啡

沙龙以“把山野装进咖啡”为主题，三位嘉宾围绕“看见山野”“尝到山野”“成为山野”三个篇章展开对谈。

丽江玉龙雪山咖啡活动周执行方、新华普信、云南大略商业运营公司总经理陆颖分享了在玉龙雪山脚下实施咖啡博物馆的初衷。她表示，白沙拥有玉龙雪山、世界文化遗产、纳西民族文化的独特优势，两届丽江玉龙雪山咖啡活动周以“一杯咖啡看雪山”为主旨，正在让雪山成为云南咖啡最独特的“风景名片”，玉龙雪山下的丽江成为云南山野好咖啡、山野特产风物、山野非遗民艺的展示销售集合地。

PASIOFIT生活方式品牌创始人、丽江微综艺嘉宾卢鹏宇则从社群视角分享了丽江咖啡爱好者如何从“各自喝咖啡”走向“一起喝咖啡”。

资深户外博主、丽江微综艺嘉宾安德佳则从户外视角分享了山野与咖啡的相遇。她表示，山野里的咖啡不是刻意安排的，是路上自然发生的，风、温度、海拔都是看不见的调味料，同样的豆子在山野里多了一味——就是风景本身。

沙龙现场，云南咖啡微综艺丽江站正片同步分享。该片以“真实、松弛、有网感”的叙事风格，呈现了丽江古城咖啡与新城咖啡的两种生态、旅游从业者转型开咖啡店的故事，以及纳西文化与传统饮品与咖啡的创新融合。

微综艺项目自2026年3月保山首季落地以来，已完成从“产地溯源”到”城市发现”的内容升级，以真实参与者的第一视角记录云南咖啡产地，区别于传统文旅宣传片的宏大叙事，用“我们一起发现云南咖啡很好”替代“我告诉你云南咖啡很好”。

云豆豆与“南南”首次联动

正值端午节假期，6月19日至21日，云南咖啡主题宣传官方IP“云豆豆”与云南发布IP“南南”首次联动，以咖啡为媒，在七彩云南第壹城“不止生活节”系列主题活动中为广大市民和游客奉上一场兼具文化厚度与潮流趣味的云南咖啡文化活动。

活动现场，一座5米高的云豆豆气模成为打卡热点，大家拍照分享至社交媒体即可兑换限量周边礼品。

活动现场还搭建了云南咖啡主题市集，汇聚云南多个产区的精品咖啡，中啡咖啡、普洱昕艺咖啡、四只猫咖啡、景兰咖啡等，让观众一站式品鉴来自彩云之南的醇厚风味，感受从种子到杯子的全产业链故事。

2026年是云南咖啡主题宣传的关键之年。作为中国咖啡种植的核心产区，云南咖啡种植面积与产量均占全国95%以上，面积和产量都是全国第1。近年来，随着品种迭代升级，云南的咖啡品质越来越好，全省咖啡精品率从2021年的8%，提高到2025年的41.7%。在加工端，全省咖啡精深加工率从5年前的20%升至85%。保山小粒咖啡入选中欧地理标志互认，正从“廉价原料”向“精品原产地”转型。

今年1月，云南咖啡标识标语征集活动启动，累计收到全国20余省市及海外投稿1.2万余件；4月7日，以滇金丝猴为形象的官方标识正式发布；截至6月，云南咖啡主题宣传全网曝光已突破6亿。

“云南城市咖啡地图”系列是2026年云南咖啡主题宣传的重要活动之一，旨在深度挖掘并可视化呈现云南咖啡文化与城市肌理的融合，计划系统性地制作并发布覆盖昆明市以及保山、普洱、临沧、西双版纳、德宏、怒江六大核心咖啡产区，并延伸至大理、丽江两大重点旅游城市的系列“咖啡主题城市地图”，丽江站为系列第三站。此前，微综艺保山站、昆明站已于3月、5月底上线，南博会云南咖啡主题宣传官方IP“云豆豆”在咖啡产业馆的主题宣传已于上周顺利结束，8月滇池国际咖啡嘉年华等活动将陆续展开，持续推动云南咖啡从行业声量走向大众心智。

来源：都市时报

全媒体记者：李瑞莹

图片：供图

编辑：姜蕾

审核：王海涛

二审：陈唯一

终审：彭德光

On June 19th, the Yunnan City Coffee Map Lijiang Station themed salon "Incorporating Mountains and Wilderness into Coffee" was held in the Colorful Yunnan First City in Kunming. Lu Ying, General Manager of Yunnan Daluo Commercial Operation Company, and guests Lu Pengyu and Andejia from Lijiang Micro Variety talked on stage, sharing the Yunnan lifestyle of drinking coffee under snow capped mountains. The Yunnan City Coffee Map micro variety show Lijiang Station was simultaneously released, and the official IP "Yundoudou" for Yunnan coffee theme promotion and the IP "Nannan" released by Yunnan made their first joint appearance.

Three guests discuss how Shanye can pack coffee together

The salon is themed around "putting mountains into coffee", with three guests discussing three chapters: "seeing mountains", "tasting mountains", and "becoming mountains".

The executive of Lijiang Yulong Snow Mountain Coffee Week, Xinhua Puxin, and Lu Ying, the general manager of Yunnan Daluo Commercial Operation Company, shared the original intention of implementing a coffee museum at the foot of Yulong Snow Mountain. She stated that Baisha has unique advantages such as the Jade Dragon Snow Mountain, a world cultural heritage site, and Naxi ethnic culture. The two editions of Lijiang Jade Dragon Snow Mountain Coffee Week, with the theme of "seeing the snow mountain with a cup of coffee", are making the snow mountain the most unique "scenic card" for Yunnan coffee. Lijiang under Jade Dragon Snow Mountain has become a gathering place for showcasing and selling Yunnan's good coffee, local specialties, and non heritage art.

Lu Pengyu, founder of PASIOFIT lifestyle brand and guest of Lijiang micro variety show, shared from a community perspective how Lijiang coffee enthusiasts have moved from "drinking coffee individually" to "drinking coffee together".

Senior outdoor blogger and Lijiang micro variety show guest Andejia shared the encounter between mountains and coffee from an outdoor perspective. She said that the coffee in the mountains is not deliberately arranged, but naturally occurring on the road. Wind, temperature, and altitude are all invisible seasonings, and the same beans have an extra flavor in the mountains - it's the scenery itself.

At the salon, Yunnan Coffee Micro Variety Lijiang Station shares the main footage simultaneously. With the narrative style of "authenticity, relaxation and sense of network", the film presents the two kinds of ecology of coffee in the Old Town of Lijiang and new city coffee, the story of tourism practitioners transforming to open coffee shops, and the innovative integration of Naxi culture and traditional drinks and coffee.

Since its launch in the first season of Baoshan in March 2026, the micro variety show project has upgraded its content from "origin tracing" to "city discovery", recording the origin of Yunnan coffee from the first perspective of real participants. Different from the grand narrative of traditional cultural and tourism promotional videos, it replaces "I told you Yunnan coffee is good" with "We discovered Yunnan coffee together".

Yundoudou and "South South" are linked for the first time

On the occasion of the Loong Boat Festival holiday, from June 19 to 21, the official IP "Yundoudou" of Yunnan coffee theme publicity was linked with the IP "South South" released by Yunnan for the first time. With coffee as the medium, a series of activities themed "More than Life Festival" in the first city of colorful Yunnan presented a Yunnan coffee cultural activity with both cultural depth and fashion interest to the general public and tourists.

At the event, a 5-meter-high cloud bean air model became a hot spot for check-in. Everyone can take photos and share them on social media to exchange for limited edition peripheral gifts.

At the event, a Yunnan coffee themed market was also set up, gathering premium coffee from multiple production areas in Yunnan, such as Zhongfei Coffee, Pu'er Xinyi Coffee, Four Cats Coffee, Jinglan Coffee, etc., allowing the audience to taste the rich flavor from the south of Caiyun in one stop and experience the full industry chain story from seeds to cups.

2026 is a crucial year for Yunnan coffee theme promotion. As the core coffee producing area in China, Yunnan's coffee planting area and output account for over 95% of the country's total, ranking first in both area and output. In recent years, with the iteration and upgrading of varieties, the quality of coffee in Yunnan has been getting better and better. The province's coffee specialty rate has increased from 8% in 2021 to 41.7% in 2025. On the processing end, the deep processing rate of coffee in the province has increased from 20% five years ago to 85%. Baoshan small grain coffee has been selected for mutual recognition of geographical indications between China and Europe, and is transitioning from "cheap raw materials" to "high-quality origin".

In January of this year, the Yunnan Coffee Logo Slogan Collection Campaign was launched, receiving over 12000 submissions from more than 20 provinces, cities, and overseas; On April 7th, the official logo featuring the Yunnan snub nosed monkey was officially released; As of June, the online exposure of Yunnan coffee theme promotion has exceeded 600 million.

The "Yunnan City Coffee Map" series is one of the important activities for Yunnan coffee theme promotion in 2026, aiming to deeply explore and visualize the integration of Yunnan coffee culture and urban texture. The plan is to systematically produce and release a series of "coffee themed city maps" covering Kunming City, Baoshan, Pu'er, Lincang, Xishuangbanna, Dehong, and Nujiang, as well as extending to Dali and Lijiang, two key tourist cities. Lijiang Station is the third stop in the series. Previously, the micro variety shows Baoshan Station and Kunming Station were launched at the end of March and May. The official IP "Yundoudou" for Yunnan coffee theme promotion at the Southern Expo in the coffee industry was successfully promoted last week. Activities such as the Dianchi International Coffee Carnival in August will continue to promote Yunnan coffee from industry attention to the public mind.

Source: Urban Times

Full media reporter: Li Ruiying

Image: For reference

Editor: Jiang Lei

Reviewed by: Wang Haitao

Second instance: Chen Weiyi

Final appeal: Peng Deguang