奈雪冰砖咖啡上新即爆火，王炸组合佛卡夏回头客不断New instant fire of Naixue Ice Brick Coffee, and repeated customers of Rocket Fokasha

高温持续席卷全国，长效冰感、果香清爽的冰咖与便携饱腹的轻食烘焙，成为都市上班族刚需。奈雪全新冰砖特调美式系列7月正式上线，凭借独创咖啡冰砖锁浓工艺、四款分层鲜果风味快速引爆门店，一经上市销量迅速攀升，单日店均销量超50杯；品牌王牌黑松露黄金蛋佛卡夏同步热度走高，稳居全品类烘焙复购榜首，每周销量持续攀升。奈雪“冰砖咖啡+佛卡夏”的组合刷屏小红书、抖音等社交平台，海量用户自发打卡种草，正面口碑持续发酵，成为今夏现象级消费组合。

独创冰砖锁浓工艺上线即热销 单日店均销量超50杯

本次上新的冰砖特调美式全系采用100% IIAC金奖阿拉比卡咖啡豆每日现萃，创新咖啡冰砖核心设计，实现长达2.5小时冰爽续航，彻底解决冰块融化稀释风味的痛点，从第一口到最后一口都保持醇厚坚果焙火香，回甘层次稳定。四款差异化鲜果特调，精准匹配不同口味需求：手打超C大橘冰砖美式融入泰国蜜桔汁，酸甜配比平衡咖啡苦感；黄皮蜜桃冰砖美式融合蜜桃与黄皮清冽果香，清爽解腻；超醒手打柠檬冰砖美式手工捶打香水柠檬，高扬果香消解职场疲惫；经典冰砖美式纯粹还原本味，适配纯咖爱好者。依托差异化产品力与专属尝鲜价，冰砖咖啡一经上市销量迅速攀升，单日店均销量超50杯，大量消费者提前线上预约自提，外卖订单同步暴涨，成为今夏拉动门店客流的核心爆款。

黄金CP成型，奈雪佛卡夏登顶烘焙复购榜单

饮品热度持续走高的同时，黑松露黄金蛋佛卡夏凭借适口风味、便携属性稳居奈雪烘焙单品复购率第一，每周销量稳步上涨，与冰砖咖啡形成高适配组合，牢牢抓住通勤消费场景。这款佛卡夏采用法式软韧饼底，以特级初榨橄榄油低温现烤，内馅铺满滑嫩黄金炒蛋与咸香火腿，点缀淡淡黑松露香气，松软扎实饱腹感拉满。单品定价8.8 元，与同价位冰砖咖啡搭配，咸香烘焙与清爽果咖，口感平衡恰到好处。 社交平台随处可见打卡种草，不少上班族直言 “每周至少三次冰砖咖啡配佛卡夏”，稳定复购持续带动门店营收增长。

全网口碑刷屏流量走高，咖啡烘焙双轮拓宽全时段赛道

冰砖咖啡与佛卡夏组合上线后，线上社交平台正面声量全面爆发，#奈雪冰砖咖啡#、#奈雪神仙CP# 等话题持续升温，海量真实用户产出 UGC 内容。冰砖锁浓设计极具巧思获网友点赞：“冰融化完全不淡，喝到尾段依旧香浓顺滑”。为持续放大爆款热度，品牌同步上线小程序专属福利，用户可领取冰砖咖啡优惠、参与口令抽奖赢早餐免单，官方晒单互动活动再送出茶饮券，以轻量化互动进一步激发用户分享意愿。在新茶饮全时段竞争加剧的当下，奈雪以创新冰砖咖啡打造饮品差异化记忆点，以高复购烘焙夯实基本盘，凭借 “咖啡+烘焙” 双品类协同实现业绩增长。冰砖咖啡的亮眼销量、佛卡夏持续走高的复购数据，印证品牌深耕消费赛道的打法行之有效。未来奈雪将持续迭代咖啡风味与轻食烘焙，持续挖掘消费场景增量，以产品创新持续领跑新茶饮市场。

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The high temperature continues to sweep across the country, and long-lasting ice coffee with refreshing fruit aroma and portable light food baking have become a must-have for urban office workers. The new Nayuki ice brick special American series was officially launched in July. With its unique coffee ice brick locking process and four layered fresh fruit flavors, it quickly ignited stores and quickly increased sales, with an average daily sales of over 50 cups; The brand's flagship black truffle, golden egg, and Fukasha have seen a simultaneous increase in popularity, firmly ranking first in the category of baking repeat purchases, with weekly sales continuing to climb. The combination of Naixue's "Ice Brick Coffee+Fokasha" has become a phenomenal consumption combination this summer on social platforms such as Xiaohongshu and Tiktok, where a large number of users have spontaneously clocked in and planted grass.

The original ice brick lock concentration process went live and sold well, with an average daily store sales of over 50 cups

The newly released ice brick special American style is made with 100% IIAC Gold Award Arabica coffee beans freshly extracted daily, featuring an innovative coffee ice brick core design that provides up to 2.5 hours of refreshing battery life, completely solving the pain point of ice melting and diluting flavors. From the first bite to the last bite, it maintains a rich nutty roasted aroma and a stable aftertaste. Four differentiated fresh fruit special blends, precisely matching different taste requirements: hand crafted super C orange ice brick with American style blending of Thai honey orange juice, balanced with sweet and sour ratio to create a coffee bitterness; Yellow skin peach ice brick American fusion peach and yellow skin clear fruit aroma, refreshing and relieving greasiness; The super wake-up hand hits the lemon ice brick, the American hand beats the perfume lemon, the high fruit fragrance dispels the workplace tiredness; Classic ice brick American style pure restoration of the original flavor, suitable for pure coffee enthusiasts. Relying on differentiated product strength and exclusive tasting prices, Ice Brick Coffee's sales have rapidly increased since its launch, with an average daily store sales of over 50 cups. A large number of consumers have made online reservations in advance for self pickup, and takeaway orders have skyrocketed, becoming the core hot selling product that drives store traffic this summer.

Golden CP formed, with Nayef Kasha topping the baking repurchase list

While the popularity of beverages continues to rise, the black truffle golden egg Fukasha, with its palatable flavor and portable properties, has firmly ranked first in the repurchase rate of Nayuki baked goods. Its weekly sales have steadily increased, forming a highly compatible combination with ice brick coffee and firmly grasping the commuting consumption scene. This Focaccia is made with a French soft and tough cake base, freshly baked at low temperature with extra virgin olive oil. The filling is filled with smooth and tender golden scrambled eggs and salty ham, accented with a light black truffle aroma, providing a soft, solid and satisfying feeling. The single item is priced at 8.8 yuan and pairs perfectly with ice brick coffee of the same price range. The salty and fragrant roasting and refreshing fruit coffee create a perfect balance in taste. Social media platforms are filled with the practice of clocking in and out, with many office workers openly stating that "at least three times a week, ice brick coffee is paired with focaccia". Stable repeat purchases continue to drive store revenue growth.

The reputation and traffic of the entire network are soaring, and the coffee roasting industry is expanding its track throughout the entire time period

After the launch of the combination of Ice Brick Coffee and Fokaxia, the online social media platform has seen a comprehensive outbreak of positive buzz, with topics such as # Nayuki Ice Brick Coffee # and # Nayuki Immortal CP # continuing to heat up, and a massive number of real users producing UGC content. The ice brick lock thick design is highly ingenious and has been praised by netizens: "The ice melts completely without being light, and the final taste is still fragrant and smooth. In order to continuously increase the popularity of popular products, the brand has launched exclusive benefits on the mini program. Users can receive discounts on ice brick coffee, participate in password lucky draws to win breakfast free orders, and receive tea vouchers through official interactive activities to further stimulate users' willingness to share through lightweight interaction. In the current era of intensified competition among new tea drinks, Nayuki creates differentiated memory points for beverages with innovative ice brick coffee, solidifies its basic base with high repurchase baking, and achieves performance growth through the synergy of "coffee+baking" dual categories. The impressive sales of Icebrick Coffee and the continuous increase in repeat purchase data of Focacha confirm the effectiveness of the brand's strategy of deepening the consumer market. In the future, Nayuki will continue to iterate coffee flavors and light food baking, continuously explore new consumer scenarios, and lead the new tea beverage market with product innovation.

(Source: Rizhao News Network. This website reposts this article to provide readers with more information and information. The content does not constitute investment or consumption advice. If you have any questions about the facts of the article, please verify with relevant parties or contact this website. The views of the article are not those of this website and are for readers' reference only.)