清镇红枫湖：一杯咖啡与一个村庄的“进化论”Qingzhen Hongfeng Lake: A Cup of Coffee and the Evolution Theory of a Village

傍晚，红枫湖的水面开始变色。由湛蓝转为浅金，再是橘红。落地窗前，游客举起设备，快门声此起彼伏。

清镇市红枫湖镇大冲村兴隆半岛。雷森珽 摄

为了一片湖景，奔赴一个村庄的晏久媛，满足之情溢于言表。

这是清镇市红枫湖镇大冲村——十里湖光·美学咖啡馆的日常。这间法式风情的咖啡馆，前身只是一家烧烤店的闲置空间。负责人犹敦信做过乡村建设，也设计过咖啡馆，经村里推介，他和几位同样年轻的合伙人，将烧烤店的一部分改造为如今的美学空间。

十里湖光·美学咖啡馆外景。受访者 摄

“我们希望这里成为分享湖光山色的美学公共空间，不强制消费，不点单也没关系。”犹敦信说。这种看似“吃亏”的做法，反而带来了意想不到的人气。咖啡馆与隔壁烧烤店形成互补——“咖啡+烧烤”的组合，让游客拍完照转身就能吃上热乎的烤肉，吃饱了也能来咖啡馆坐坐。自6月营业以来，周末两天能卖出约800杯饮品。

四川游客晏久媛在咖啡馆拍照打卡。李锦明 摄

咖啡馆开了，但那个以传统烧烤、农家乐为主的大冲村“进化”不是一天发生的。

“以前游客来了，住一晚，或者吃顿饭就走了。晚上想找个地方坐坐，没有。”大冲村村委会副主任林科忠说，现在不同了，村里有了咖啡馆，年轻人喝着咖啡、拍拍照片就是一下午，不过瘾还可以在民宿住下来。

一年多时间，大冲村已开出7家“村咖”。每家有每家的“魂”——蓝调小院做蓝莓咖啡，留白·有渡做音乐咖啡民宿，云团子藏身果园做木姜子特调。它们利用闲置农房改造，不新占土地，污水全部进入处理终端净化，在红枫湖水源保护地的生态红线内找到了“轻量化”的生存方式。

十里湖光·美学咖啡馆窗外的落日。受访者 摄

这些变化，满足着不同人群的需求。果园深处，玉岛红枫庄园从普通农家乐升级为“五星级农家乐”，打卡过贵阳多家咖啡馆的吉丽，最喜欢在这里摘完桃子喝着咖啡，静看云卷云舒。村里“知林居”民宿获评“青山级民宿”，至此，大冲村一举揽获“甲级乡村旅游村寨”“五星级农家乐”“青山级民宿”三项省级荣誉。湖面上也多了新想象——原乡里号豪华房艇已经下水，大冲村的文旅业态正从陆地延伸至水面，构建“水陆联动”的新图景。

晏久媛来自四川达州，在抖音里刷到了这里，专程前来。“真是惊艳到我了，后悔拍照的衣服带少了。”

这些“土洋结合”的变化背后，是乡村振兴的持续探索。2025年，大冲村发起了“一周村长”活动，面向社会招募能人志士短期驻村。第二任“一周村长”陈羿蓉提出：为了开民宿而做民宿不行，要打造旅游打卡点，做好业态融合。她建议在村里建咖啡屋，打破“民宿只能住宿”的认知。建议被采纳了，咖啡馆成了改变的开端。

“乡村振兴，年轻人大有可为。”犹敦信说。在村里搞经营的、开咖啡馆的、做民宿的，很多是年轻面孔。他们带来的是审美、是运营思路、是对“乡村可以是什么样子”的重新定义。

清镇市红枫湖镇大冲村晨景。受访者 摄

截至目前，大冲村已形成82户民宿旅居集群、超千张床位、年入住超6万人次的产业规模，带动千余名村民吃上“旅游饭”。

“村咖的角色，不是简单的商业配套。”林科忠说，它是一个纽带——激活闲置资源，吸引年轻人才，改变乡村气质，让大冲村有料有品。

夜幕降临，“橘子海”归于平静。在咖啡馆主理人的介绍下，晏久媛入住了村里的民宿，继续打卡出片。

那些被一杯咖啡、一片湖景吸引而来的人知道——这个村子还在“进化”，故事还在续写。

清镇融媒记者 | 李锦明 雷森珽

编辑 | 刘晓丽 杜琳娜

二审 | 杨厚信

三审 | 王艳妮

In the evening, the water surface of Hongfeng Lake began to change color. From deep blue to light gold, then orange red. In front of the french window, the tourists lift the equipment, and the shutter sound rises one after another.

Xinglong Peninsula, Dachong Village, Hongfenghu Town, Qingzhen City. Photo by Lei Senjun

Yan Jiuyuan, who rushed to a village for a lake view, expressed her satisfaction beyond words.

This is the daily routine of Shili Huguang Aesthetic Cafe in Dachong Village, Hongfenghu Town, Qingzhen City. This French style caf é was originally just an unused space for a barbecue restaurant. The person in charge, Yu Dunxin, has worked on rural construction and designed a caf é. After being recommended by the village, he and several equally young partners transformed a part of the barbecue restaurant into the current aesthetic space.

Ten Mile Lake Light · Aesthetic Cafe Outdoor Scene. Interviewee's photo

We hope this place can become an aesthetic public space for sharing lake and mountain scenery, without mandatory consumption or ordering, "said Yudun Xin. This seemingly disadvantageous approach has actually brought unexpected popularity. The coffee shop complements the neighboring barbecue restaurant with a combination of "coffee+barbecue", allowing tourists to take photos and turn around to enjoy hot grilled meat. They can also come to the coffee shop to sit when they are full. Since its opening in June, it has been able to sell about 800 drinks on weekends.

Sichuan tourist Yan Jiuyuan took photos and checked in at a coffee shop. Photo by Li Jinming

The coffee shop has opened, but the evolution of Dachong Village, which mainly focuses on traditional barbecue and rural tourism, did not happen in a day.

In the past, when tourists came, they stayed overnight or had a meal before leaving. They wanted to find a place to sit at night, but there was none, "said Lin Kezhong, deputy director of the Dachong Village Committee. Now there is a caf é in the village, where young people can drink coffee and take photos all afternoon. If they are not satisfied, they can still stay in a homestay.

In just over a year, Dachong Village has opened 7 "village cafes". Each family has its own soul - Blue House makes blueberry coffee, Liubai Youdu makes music coffee homestay, Yuntuanzi hides in the orchard and makes special notes of wood ginger. They utilize idle farmhouses for renovation, do not occupy new land, and all sewage enters the treatment terminal for purification, finding a "lightweight" way of survival within the ecological red line of the Hongfeng Lake water source protection area.

The sunset outside the window of the Ten Mile Lake Scenery Cafe. Interviewee's photo

These changes meet the needs of different groups of people. Deep in the orchard, Yudao Hongfeng Manor has been upgraded from an ordinary farmhouse to a "five-star farmhouse". Jili, who has visited many cafes in Guiyang, loves picking peaches and drinking coffee here, watching the clouds roll and relax. The "Zhilinju" homestay in the village has been awarded the title of "Qingshan level homestay". With this achievement, Dachong Village has won three provincial-level honors: "Class A Rural Tourism Village", "Five Star Farmhouse", and "Qingshan level homestay". There are also new imaginations on the lake surface - the luxury cabin boat of Yuanxiangli has been launched, and the cultural and tourism industry of Dachong Village is extending from land to water, creating a new landscape of "water land linkage".

Yan Jiuyuan, from Dazhou, Sichuan, came here in Tiktok and came here specially. I'm really amazed. I regret not bringing enough clothes for the photo

Behind these changes in the combination of local and foreign cultures is the continuous exploration of rural revitalization. In 2025, Dachong Village launched the "One Week Village Chief" campaign to recruit talented individuals to reside in the village for a short period of time. Chen Yirong, the second "village chief of the week", proposed that it is not enough to run a homestay just for the sake of opening one. It is necessary to create tourist check-in points and do a good job in integrating business formats. She suggested building a coffee shop in the village to break the misconception that homestays can only accommodate accommodation. The suggestion was adopted, and the coffee shop became the beginning of change.

Rural revitalization has great potential for young people, "said Yudun Xin. Many of the people who run businesses, coffee shops, and homestays in the village are young faces. They bring aesthetics, operational ideas, and a redefinition of what rural areas can look like.

Morning scenery of Dachong Village, Hongfenghu Town, Qingzhen City. Interviewee's photo

As of now, Dachong Village has formed a cluster of 82 homestays and accommodations, with over a thousand beds and an annual occupancy of over 60000 people, driving more than a thousand villagers to enjoy the "tourist meal".

The role of village cafes is not simply commercial support, "said Lin Kezhong. It is a link - activating idle resources, attracting young talents, changing the rural atmosphere, and making Dachong Village have both material and quality.

As night falls, the 'Orange Sea' returns to calm. With the introduction of the caf é manager, Yan Jiuyuan checked into the homestay in the village and continued to check in and take photos.

Those who are attracted by a cup of coffee and a lake view know that this village is still "evolving" and the story is still being written.

Qingzhen Integrated Media Reporter | Li Jinming, Lei Senyue

Editor | Liu Xiaoli and Du Lina

Second instance | Yang Houxin

Third instance review | Wang Yanni