《人民日报》关注！温江这杯大蒜咖啡真“香”Follow People's Daily! This garlic coffee in Wenjiang is really fragrant

今日，《人民日报》刊发报道《一杯大蒜咖啡有多“香”？四川成都高山村，“新农人”把它孵化为产业》，聚焦温江区万春镇高山村，讲述90后乡村首席运营师戴超以一杯大蒜咖啡带热红七星大蒜产业的创新故事，展现温江城乡融合发展中“新农人”扎根乡村、产业反哺振兴的鲜活图景。

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原文如下——

杯子倾斜，奶壶轻点，手腕推拉之间，一朵郁金香在杯面徐徐绽开。紧接着，撒上一层焦香蒜末，醇香扑鼻而来。在四川成都温江区万春镇高山村的榜样青年CSA（社区支持农业）社区里，一杯大蒜咖啡新鲜出炉，引得游客纷纷拍照。

大蒜咖啡，听起来是“黑暗料理”，去年却卖出9万多杯，带来营收逾170万元。90后乡村首席运营师戴超，用一杯咖啡带热了村里的大蒜产业：红七星大蒜的收购价从每斤3元涨到8元，蒜农的腰包鼓了起来。

戴超是甘肃人，2022年来到高山村，一下车放眼望去，2800亩蒜薹地绿油油的。当时，老村委会办公场所闲置多年，村里想用来开发民宿，发展乡村旅游。戴超却另有想法：“周边酒店入住率不高，传统路子走不通，要想盘活，不如打造成一个乡村创业孵化器。”

说干就干。旧房改造后，二层小楼错落，树木竹林环绕，老村委会变成一个民宿、餐厅、咖啡厅和办公区域共享的空间；高山村合作社与戴超团队合资成立公司，共同打造榜样青年CSA社区。

“我们的合作模式是村集体以闲置资产经营权入股，每年保底分红15万元。”高山村党委书记颜泽菊说。

高山村特产红七星大蒜，品质好但附加值低。戴超团队联合四川农业大学研发脱硫萃取工艺，去除了大蒜中的硫化物，同时保留了大蒜素，用此工艺制作的大蒜咖啡，喝后不留口气。技术瓶颈打通后，产品迅速破圈，产业链被激活，千亩蒜田成了农业体验场，红七星大蒜身价倍增。2025年，高山村集体收入达830万元，其中经营性收入200多万元，村民人均年收入为4.38万元。

2024年，成都榜样青年CSA社区发起计划，招募青年创业者，依托社区资源进行培育孵化，吸引更多年轻人投身乡村事业。“以前年轻人都向外走，现在是往回奔。”颜泽菊说。在项目带动下，周边不少村民陆续开始改造农房，做起生意。

“创业者只有彻底融入乡村，才能调动起大家的积极性。”温江区城乡融合发展促进中心副主任何洁说。

成都市农业农村局相关负责人介绍，成都通过实施宜居宜业和美乡村建设三年行动，已建成150个先行村、150个重点村，农村集体经济总收入突破43亿元。

高山村的红七星大蒜作为国家地理标志产品，蒜素含量高、品质优良，然而长期以来却仅以初级农产品形态销售，价格随市场起伏，村民难以获得稳定收益。

为了让这份珍贵的国家地理标志产品提升附加值，创造更可持续的收益，戴超将目光投向了大众接受度极高的饮品——咖啡，以红七星大蒜为核心原料，研发一款兼具健康内涵与独特风味的创新咖啡产品。目前，戴超团队围绕“大蒜咖啡”这一核心IP，逐步拓展至文创周边、风味饮品、功能衍生品等多品类体系，形成“饮品+文创+农产”的多元业态，让单一产品升级为特色乡村品牌。

以一杯咖啡为引，依托新农人的创新思维，激活了闲置乡村资源与本地特色物产的无限可能，走出了一条小而精、新而活的乡村产业振兴新路。

接下来，温江将深化校地企协同，加速农业科技成果落地转化，以“时尚农产品”孵化培育为切入点，深挖本土农产品价值，创新乡村业态。通过科技、创意、品牌等多维赋能，延伸农业产业链条，提升产品附加值，壮大乡村特色产业，以产业创新为引擎，持续助推城乡融合与乡村振兴。

记者 | 杨雅洁

编辑 | 刘娜

Today, the People's Daily published a report titled "How Fragrant is a Cup of Garlic Coffee?" in Gaoshan Village, Chengdu, Sichuan Province. The report focuses on Gaoshan Village, Wanchun Town, Wenjiang District, and tells the innovative story of Dai Chao, a post-90s rural chief operator, using a cup of garlic coffee to heat up the seven star garlic industry. It showcases the vivid scene of "new farmers" rooting in rural areas and industry revitalization in the integrated development of urban and rural areas in Wenjiang.

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The original text is as follows——

The cup tilted, the milk jug gently tapped, and between the push and pull of the wrist, a tulip slowly bloomed on the surface of the cup. Next, sprinkle a layer of roasted garlic powder, and the rich aroma wafts in. In the CSA (Community Supported Agriculture) community of Gaoshan Village, Wanchun Town, Wenjiang District, Chengdu, Sichuan Province, a freshly baked garlic coffee has attracted tourists to take photos.

Garlic coffee, which sounds like a 'dark cuisine', sold over 90000 cups last year, bringing in revenue of over 1.7 million yuan. Dai Chao, the chief rural operator born in the 1990s, heated up the garlic industry in the village with a cup of coffee: the purchase price of Red Seven Star garlic increased from 3 yuan per kilogram to 8 yuan, and garlic farmers' wallets swelled.

Dai Chao is from Gansu. He came to Gaoshan Village in 2022 and as soon as he got off the car, he looked around and saw 2800 acres of green garlic sprouts. At that time, the office space of the old village committee had been idle for many years, and the village wanted to use it to develop homestays and rural tourism. Dai Chao has another idea: "The occupancy rate of surrounding hotels is not high, and traditional methods are not feasible. To revitalize it, it is better to create a rural entrepreneurship incubator

Just do what you say. After the renovation of the old house, the two-story small building is scattered and surrounded by trees and bamboo forests. The old village committee has become a shared space for homestays, restaurants, cafes, and office areas; Gaoshan Village Cooperative and Dai Chao's team jointly established a company to create a model youth CSA community.

Our cooperation model is for the village collective to invest in idle asset management rights and receive a guaranteed dividend of 150000 yuan per year, "said Yan Zeju, Secretary of the Party Committee of Gaoshan Village.

Red Seven Star Garlic, a specialty of Gaoshan Village, has good quality but low added value. The Dai Chao team collaborated with Sichuan Agricultural University to develop a desulfurization extraction process that removes sulfides from garlic while retaining allicin. Garlic coffee made using this process leaves no breath after drinking. After the technological bottleneck was overcome, the product quickly broke through, the industrial chain was activated, and the thousand acre garlic field became an agricultural experience field, doubling the value of Red Seven Star garlic. By 2025, the collective income of Gaoshan Village will reach 8.3 million yuan, including more than 2 million yuan in operating income, and the per capita annual income of villagers will be 43800 yuan.

In 2024, the Chengdu Model Youth CSA Community launched a plan to recruit young entrepreneurs, cultivate and incubate them based on community resources, and attract more young people to join rural businesses. Previously, young people used to walk outward, but now they are running back, "Yan Zeju said. Driven by the project, many villagers in the surrounding area have started to renovate their farmhouses and start businesses.

Entrepreneurs can only mobilize everyone's enthusiasm by fully integrating into the countryside, "said He Jie, Deputy Director of the Wenjiang District Urban Rural Integration Development Promotion Center.

The relevant person in charge of Chengdu Agriculture and Rural Bureau introduced that Chengdu has built 150 pilot villages and 150 key villages through the implementation of the three-year action plan for livable, business friendly, and beautiful countryside construction, and the total income of rural collective economy has exceeded 4.3 billion yuan.

The Red Seven Star Garlic in Gaoshan Village, as a national geographical indication product, has high allicin content and excellent quality. However, it has long been sold only in the form of primary agricultural products, with prices fluctuating with the market, making it difficult for villagers to obtain stable income.

In order to enhance the added value of this precious national geographical indication product and create more sustainable revenue, Dai Chao has turned his attention to the highly popular beverage - coffee. Using Red Seven Star Garlic as the core ingredient, he has developed an innovative coffee product that combines health and unique flavor. At present, the Dai Chao team is gradually expanding around the core IP of "garlic coffee" to a multi category system of cultural and creative peripherals, flavor drinks, functional derivatives, etc., forming a diversified business model of "drinks+cultural and creative+agricultural products", upgrading a single product into a characteristic rural brand.

Taking a cup of coffee as a guide and relying on the innovative thinking of new farmers, it has activated the infinite possibilities of idle rural resources and local specialty products, and opened up a small but refined, new and vibrant new path for rural industrial revitalization.

Next, Wenjiang will deepen the collaboration between schools, land, and enterprises, accelerate the landing and transformation of agricultural scientific and technological achievements, take the incubation and cultivation of "fashionable agricultural products" as the starting point, deeply tap into the value of local agricultural products, and innovate rural business models. Through multidimensional empowerment such as technology, creativity, and branding, we extend the agricultural industry chain, enhance product added value, and strengthen rural characteristic industries. With industrial innovation as the engine, we continue to promote urban-rural integration and rural revitalization.

Reporter | Yang Yajie

Editor | Liu Na