世界咖啡赛事首次贵阳开赛！全国40多名顶级冲煮高手以咖“论剑”The World Coffee Championship kicked off in Guiyang for the first time! More than 40 top brewing experts across the country discuss swords with coffee

7月16日至19日，2026“爽爽贵阳·世界风味餐饮消费周”暨2026WBrC世界咖啡冲煮大赛中国区总决赛在贵阳万象城盛大举行。这是该项顶级咖啡赛事首次落地贵阳，也是贵阳作为“咖啡冠军之城”的又一高光时刻。

比赛现场

2026WBrC世界咖啡冲煮大赛中国区总决赛是通往WBrC世界咖啡冲煮大赛总决赛的重要选拔通道。中国赛区历经11个月，先后在成都、澳门、深圳、台州、拉萨、贵阳等9个赛区巡回选拔，最终40余位顶尖冲煮选手齐聚贵阳展开巅峰对决。

赛事分为“指定冲煮”与“自选冲煮”两大环节——前者比拼选手在严格统一标准下的技术硬实力，后者则由选手自主设计创意展演，考验对咖啡风味的深度理解与美学表达。7月19日，中国区总冠军将在贵阳诞生。

比赛现场

“本次比赛不仅是首次将该系列赛事的中国区总决赛落地贵阳，也是首次选址在商圈举办，给我们创造了和普通市民近距离交流、互动的绝佳机会。”上海博华国际展览有限公司FHL事业部市场总监王蕊表示，上海博华作为国内唯一获得官方授权可在中国落地该系列赛事的机构，共引入了世界咖啡冲煮大赛、世界咖啡拉花艺术大赛、世界咖啡与烈酒大赛等六大世界级咖啡专业赛事。

“贵阳本身自带‘冠军’基因，2025世界咖啡冲煮大赛冠军彭近洋就是贵阳本地人，他经营的乔治队长咖啡店知名度很高，这也是我们选择落地贵阳办赛的重要原因之一。”王蕊说，近年来，贵阳咖啡业态高速发展，全市咖啡门店突破3000家，精品咖啡门店密度在全国名列前茅，深厚的行业积淀进一步促成赛事落地贵阳。

彭近洋在2025世界咖啡冲煮大赛上获冠军

“我能明显感受到贵阳消费者对咖啡的热情，大家都有自己的品鉴思路、咖啡偏好。同时，本地咖啡品牌也很有创意，会把折耳根等本地特色食材融入咖啡特调，打造出极具地域特色的饮品，完美贴合贵阳本土城市特色。”王蕊表示，本地兼具本土特色与多元风格的咖啡文化，为赛事落地与消费转化提供了坚实支撑。

2025 年 10 月，贵阳市人民政府办公厅印发《关于贵阳贵安促进咖啡产业发展的实施意见（试行）》，为咖啡产业发展制定了完整的规划蓝图。在政策指引下，一系列特色咖啡主题活动陆续开展。

不少咖啡品牌将木姜子、贵州铜仁抹茶、贵州刺梨等本土风味融入咖啡

“今年，我们将深耕贵阳‘咖啡冠军之城’核心 IP，依托本土咖啡冠军资源，持续引进全国、世界级咖啡冠军来到贵阳交流研讨。通过冠军与本地小微咖啡门店、上游烘焙加工企业深度对接，把冠军级烘焙工艺、制作手法、服务标准等落地转化，赋能本地产业升级。” 贵阳市商务局商贸处负责人陈勇说。

在陈勇看来，2026WBrC 世界咖啡冲煮大赛中国区总决赛首次落地贵阳，核心原因是贵阳深厚的咖啡产业根基。“如今，贵阳咖啡产业不只是线下门店消费端发展成熟，咖啡熟豆烘焙加工等上游产业也走在前列，本地咖啡门店与上游烘焙厂商形成稳定联动，上下游产业协同发展，产业生态完整。” 陈勇说，贵阳市商务局将出台咖啡产业专项扶持政策，后续将转化为实实在在的产业扶持动力，助推贵阳咖啡产业持续高质量发展。

实习记者：赵祺倚、农露娅

From July 16th to 19th, the 2026 "Refreshing Guiyang · World Flavor Catering Consumption Week" and the 2026WBrC World Coffee Brewing Competition China Finals will be held grandly at the Wanda Plaza in Guiyang. This is the first time that this top-level coffee competition has landed in Guiyang, and it is also another shining moment for Guiyang as the "City of Coffee Champions".

competition venue

The 2026WBrC World Coffee Brewing Competition China Finals is an important selection channel leading to the WBrC World Coffee Brewing Competition Finals. After 11 months of touring selection in 9 regions including Chengdu, Macau, Shenzhen, Taizhou, Lhasa, and Guiyang, the China region finally gathered over 40 top brewing contestants in Guiyang for a peak showdown.

The competition is divided into two parts: "designated brewing" and "self selected brewing" - the former competes with contestants' technical strength under strict unified standards, while the latter is designed and creatively exhibited by contestants themselves, testing their deep understanding and aesthetic expression of coffee flavor. On July 19th, the China regional champion will be born in Guiyang.

competition venue

This competition is not only the first time that the China regional finals of this series of events have landed in Guiyang, but also the first time that it has been held in a commercial district, creating an excellent opportunity for us to communicate and interact with ordinary citizens up close, "said Wang Rui, Market Director of FHL Division of Shanghai Bohua International Exhibition Co., Ltd. As the only institution in China authorized to host this series of events in China, Shanghai Bohua has introduced six world-class coffee professional events, including the World Coffee Brewing Competition, World Coffee Flower Art Competition, and World Coffee and Spirits Competition.

Guiyang itself has a 'champion' gene. Peng Jinyang, the champion of the 2025 World Coffee Brewing Competition, is a local of Guiyang. His George Captain coffee shop has a high reputation, which is also one of the important reasons why we chose to host the competition in Guiyang. "Wang Rui said that in recent years, the coffee industry in Guiyang has developed rapidly, with over 3000 coffee stores in the city and a high density of boutique coffee stores ranking among the top in the country. The profound industry accumulation has further promoted the landing of the competition in Guiyang.

Peng Jinyang wins the championship at the 2025 World Coffee Brewing Competition

I can clearly feel the enthusiasm of Guiyang consumers for coffee. Everyone has their own tasting ideas and coffee preferences. At the same time, local coffee brands are also very creative, incorporating local specialty ingredients such as folded ear roots into coffee blends to create drinks with strong regional characteristics, perfectly fitting the local urban characteristics of Guiyang. Wang Rui said that the local coffee culture, which combines local characteristics and diverse styles, provides solid support for the landing of competitions and consumption conversion.

In October 2025, the General Office of the People's Government of Guiyang City issued the "Implementation Opinions on Promoting the Development of the Coffee Industry in Gui'an, Guiyang (Trial)", which formulated a complete planning blueprint for the development of the coffee industry. Under policy guidance, a series of specialty coffee themed activities have been launched one after another.

Many coffee brands incorporate local flavors such as Mujiangzi, Guizhou Tongren Matcha, and Guizhou prickly pear into their coffee

This year, we will deeply cultivate the core IP of Guiyang's' Coffee Champion City ', rely on local coffee champion resources, and continue to introduce national and world-class coffee champions to Guiyang for exchange and discussion. By deeply connecting champions with local small and micro coffee shops and upstream baking and processing enterprises, we aim to transform champion level baking techniques, production methods, service standards, and empower local industries to upgrade. ”Chen Yong, the head of the Commerce and Trade Department of Guiyang Municipal Bureau of Commerce, said.

In Chen Yong's opinion, the first landing of the 2026WBrC World Coffee Brewing Competition China Finals in Guiyang is due to the strong foundation of the coffee industry in Guiyang. Nowadays, the coffee industry in Guiyang is not only mature in the consumer end of offline stores, but also in the upstream industries such as coffee roasting and processing. Local coffee stores have formed a stable linkage with upstream roasting manufacturers, and the upstream and downstream industries are developing in a coordinated manner, with a complete industrial ecology. "Chen Yong said that the Guiyang Municipal Bureau of Commerce will introduce special support policies for the coffee industry, which will be transformed into tangible industrial support power in the future to promote the sustained high-quality development of the coffee industry in Guiyang.

Intern journalists: Zhao Qiyi, Nong Luya