贵阳“艺厂咖啡戏剧节”在多彩贵州城启幕The Guiyang "Art Factory Coffee Drama Festival" kicks off in Colorful Guizhou City
人民网贵阳7月29日电 (记者陈洁泉)7月28日，贵阳首届艺厂咖啡戏剧节在多彩贵州城1958文创园拉开帷幕。本次活动将持续至8月2日，以“艺聚多彩城·艺造自由厂”为主题，每日16:00-20:00面向公众开放，创新打造“咖啡+沉浸式戏剧互动”新场景。
市民游客体验“艺厂咖啡戏剧节”活动。人民网记者 陈洁泉摄
本次活动不仅汇聚众多咖啡品牌，更有多场互动戏剧演绎在景区精彩上演，创新融合咖啡、音乐、表演等多元业态，让市民游客一站式打卡精品咖啡风味、沉浸式体验多元戏剧文化，有效激活城市夜间及周末消费活力。
“艺厂咖啡戏剧节”业态。人民网记者 陈洁泉摄
活动期间，多彩贵州城1958文创园依托老工业建筑遗存，以原生红砖、管道、烟囱等特色空间为基底改造升级，打造成为一座“会演戏的咖啡馆”，各个角落都有咖啡的香气与戏剧的回响。现场，花漫川、喵内等多家咖啡主理人品牌集中亮相，手冲咖啡、创意特调、经典意式等各类咖啡产品琳琅满目，新颖的口感、氛围感十足的环境，让市民游客近距离感受精品咖啡的独特魅力，满足市民游客和咖啡爱好者多样化、高品质的消费需求。
“艺厂咖啡戏剧节”业态。人民网记者 陈洁泉摄
当天，众多咖啡爱好者、文艺青年、市民游客纷至沓来。园区中心主舞台全天候免费开放，4小时不间断开展多元公共活动，本土音乐人、专业戏剧团队共同呈现精彩表演。咖啡文化科普、老厂房历史有奖问答、全民即兴台词演绎轮番登场，本土咖啡主理人手冲品鉴、不插电民谣乐队循环演出，主题NPC全域巡游互动，10余处工业风沉浸式打卡点位遍布园区，彻底打破传统剧场边界与固定坐席模式，实现“漫步观演、转角遇戏”的流动式文艺体验。
“艺厂咖啡戏剧节”。活动主办方供图
戏剧内容分层呈现，四大精品剧目覆盖多种艺术形式。专业剧场推出心理悬疑话剧《涅槃》、露台环境戏剧《今夜的滋味》，还有戏剧摇滚跨界现场、书店微型小戏《翻书时撞见的台词》，一次性满足不同观众的观演需求。此外，十余家咖啡精酿门店打造了7处特色微剧场，顾客点单说出专属暗号，就能解锁定制化戏剧片段，真正实现消费与观演的自然融合。
多彩贵州城点亮“夜经济”。活动主办方供图
同时，多重惠民福利同步上线。专属NPC“酒千碎”现场出题，答对问答即可抽取咖啡、戏剧兑换券；身着汉服、cosplay服饰的游客可额外领取演出代金券；每日限量发放免费咖啡，集齐微剧场印章可兑换文创礼包、定制咖啡，集齐贴纸还可兑换限定饮品。活动特别推出可种植的种子纪念票根，埋入土壤即可生根发芽，延伸文艺体验的仪式感；凭消费票根还可享受多彩贵州城商户阶梯折扣，进一步激活夜间及周末消费活力。
参加活动的贵州京剧院院长冯冠博说，咖啡戏剧节搭建起专业化的戏剧展演阵地，吸引更多年轻人入馆观戏，让观众沉浸式感受戏剧魅力、传承戏曲文化。本次咖啡戏剧节策划人、抓蚂蚁剧场主理人唐煌说，活动强化咖啡和戏剧两种业态的深度联动，依托多彩贵州城的街区氛围，既给戏剧创作者提供展示平台，也让咖啡产业、戏剧艺术与街区松弛的休闲氛围相融。
市民游客沉浸式体验咖啡戏剧节系列活动。活动主办方供图
到场市民游客也纷纷表示，老厂房改造后的空间氛围感十足，咖啡与戏剧的结合新颖有趣，免费公共体验让大家都能轻松接触戏剧艺术。现场年轻游客穿梭于各个打卡点位，品咖啡、玩游戏、看演出，老旧工业空间焕发新活力。
“艺厂咖啡戏剧节”。 活动主办方供图
作为国家AAAA级景区，多彩贵州城举办此次活动旨在打通咖啡、戏剧、民谣等文艺圈层，搭建本土创作者交流平台。“艺厂咖啡戏剧节”将作为年度特色IP持续运营，后续将持续更新原创剧目、联动更多本土创作者。下一步，多彩贵州城将依托1958艺厂空间及多重业态优势，陆续开展粤黔美食周、烘焙面包节等系列主题活动，不仅丰富市民夏日休闲选择，更以文旅融合助力城市更新，塑造更具吸引力的城市微度假新名片。
On July 28th, the first Guiyang Art Factory Coffee Drama Festival kicked off at the Colorful Guizhou City 1958 Cultural and Creative Park. This event will last until August 2nd, with the theme of "Art Gathering Colorful City · Art Creation Free Factory". It is open to the public from 16:00 to 20:00 every day, and innovatively creates a new scene of "coffee+immersive drama interaction".
Citizens and tourists experience the "Art Factory Coffee Drama Festival" activity. Photo by Chen Jiequan, a reporter from People's Daily Online
This event not only gathers a large number of coffee brands, but also features multiple interactive theatrical performances in the scenic area, innovatively integrating diverse formats such as coffee, music, and performances, allowing citizens and tourists to check in for high-quality coffee flavors and immerse themselves in diverse theatrical cultures in one stop, effectively activating the city's nighttime and weekend consumption vitality.
The format of the "Art Factory Coffee Drama Festival". Photo by Chen Jiequan, a reporter from People's Daily Online
During the event, Colorful Guizhou City 1958 Cultural and Creative Park relied on the remains of old industrial buildings and transformed and upgraded its unique spaces such as original red bricks, pipes, and chimneys, creating a "caf é that can perform" with the aroma of coffee and the echoes of drama in every corner. On site, multiple coffee management brands such as Huamanchuan and Miaonei made a concentrated appearance, offering a wide range of coffee products including hand brewed coffee, creative blends, and classic Italian styles. The innovative taste and atmosphere of the environment allowed citizens and tourists to experience the unique charm of premium coffee up close, meeting the diverse and high-quality consumption needs of citizens, tourists, and coffee enthusiasts.
The format of the "Art Factory Coffee Drama Festival". Photo by Chen Jiequan, a reporter from People's Daily Online
On that day, numerous coffee enthusiasts, artistic youths, and tourists flocked to the area. The main stage of the park center is open 24/7 for free, and various public activities are held continuously for 4 hours. Local musicians and professional drama teams present wonderful performances together. Coffee culture popularization, prize winning Q&A on the history of old factories, and impromptu dialogue performances by the public take turns, with local coffee managers manually tasting and non plug in folk bands performing in a loop. Theme NPCs tour and interact throughout the park, and more than 10 industrial style immersive check-in points are scattered throughout the park, completely breaking the traditional boundaries of theaters and fixed seating patterns, achieving a mobile cultural experience of "strolling and watching performances, encountering scenes at corners".
Art Factory Coffee Drama Festival. Photo provided by the event organizer
The content of the drama is presented in layers, and the four major masterpieces cover various art forms. The professional theater has launched psychological suspense drama "Nirvana", terrace environment drama "Taste of Tonight", as well as cross genre rock drama live performances and bookstore mini play "Words Encountered While Flipping Books" to meet the viewing needs of different audiences at once. In addition, more than ten coffee craft stores have created seven unique micro theaters, where customers can unlock customized drama clips by saying their exclusive codes, truly achieving a natural integration of consumption and performance.
Colorful Guizhou city lights up the 'night economy'. Photo provided by the event organizer
At the same time, multiple welfare benefits for the people will be launched simultaneously. Exclusive NPC "Wine Crush" on-site questions, answer the questions correctly to draw coffee and drama redemption coupons; Tourists wearing Hanfu and cosplay costumes can receive additional performance vouchers; Free limited edition coffee is distributed daily, and collecting the Micro Theater seal can be exchanged for cultural and creative gift packages, customized coffee, and collecting stickers can also be exchanged for limited drinks. The event specially introduces plantable seed commemorative ticket roots, which can be buried in the soil to take root and sprout, extending the sense of ritual in artistic experience; With the consumption ticket stub, you can also enjoy the colorful Guizhou City merchant tiered discount, further activating the vitality of night and weekend consumption.
Feng Guanbo, the director of Guizhou Peking Opera Theater who participated in the event, said that the Coffee Drama Festival has built a professional theater exhibition platform, attracting more young people to enter the theater and immerse the audience in the charm of drama, inheriting the culture of traditional Chinese opera. Tang Huang, the planner of this coffee drama festival and the director of the Ant Theater, said that the event strengthens the deep linkage between coffee and drama formats, relying on the colorful atmosphere of the Guizhou city block. It not only provides a display platform for drama creators, but also integrates the coffee industry, drama art, and the relaxed leisure atmosphere of the block.
Citizens and tourists can immerse themselves in the coffee drama festival series of activities. Photo provided by the event organizer
Citizens and tourists present also expressed that the renovated old factory building has a strong atmosphere, and the combination of coffee and drama is novel and interesting. The free public experience allows everyone to easily experience theatrical art. Young tourists shuttle through various check-in points on site, enjoying coffee, playing games, and watching performances, revitalizing the old industrial space.
Art Factory Coffee Drama Festival. Photo provided by the event organizer
As a national AAAA level scenic spot, Colorful Guizhou City held this activity to open up the circle of literature and art such as coffee, drama, folk songs, and build a platform for exchange of local creators. The "Art Factory Coffee Drama Festival" will continue to operate as an annual feature IP, and will continue to update the original repertoire and link more local creators. Next, Colorful Guizhou City will leverage the advantages of 1958 Art Factory space and multiple business formats to launch a series of themed activities such as Guangdong Guizhou Food Week and Baking Bread Festival. This will not only enrich citizens' summer leisure choices, but also promote urban renewal through the integration of culture and tourism, shaping a more attractive new business card for urban micro vacations.