成都“买咖啡自带杯”火了，有店铺每杯可减免8元Chengdu's' bring your own cup of coffee 'trend has become popular, with shops offering a discount of 8 yuan per cup

四川日报全媒体记者 陈秋吉 文/图

“请问要喝点什么？自带杯可以减免8元。”8月5日上午9点半，位于成都市锦江区某地铁站附近的Tims咖啡店铺内，不少顾客手持玻璃杯，正排队等待点单。

在取餐区，做好的十余杯咖啡饮品中，三分之一都是自带杯。

“每天上午9点至10点半，下午1点至2点半，都是自带杯点单的高峰期。”该店工作人员表示，自带杯只能线下点单，且不能是一次性塑料杯。

近年来，不少咖啡店铺推出“自带杯”优惠，每杯可减免3—8元，成为顾客选择的心头好。美团平台数据显示，全国已有超过17000家门店上线“自带杯”标签。

成都作为全国“咖啡第二城”，拥有超7000家咖啡馆，“自带杯”情况如何？哪些客户在买单？店家又有何考量？带着疑问，四川日报记者进行了市场探访。

“上班族”成为购买主力军

8月5日上午9点50分，记者来到位于锦江区某写字楼内的MANNER咖啡店铺，在停留的半个小时内，发现共有16位消费者选择使用自带水杯，并享受了门店自带杯减免5元的优惠。

在锦江区一家MANNER咖啡店内，4名“自带杯”顾客正在排队点单。

“我们公司就在楼上，每天我都会花5分钟的时间下楼买杯咖啡醒神，已经形成了习惯。”市民蒋一曦告诉记者，每次都会选择自己带水杯，最低10元就能喝到一杯风味冰美式，很划算。

省钱，是蒋一曦选择自带杯的最直接动力。她算了笔账，按照每天一杯咖啡的购买频次，一周5个工作日，可节省下25元，“都够我再买两杯冰美式！”

同样，市民董晓乔也是“自带杯”的忠实用户，工作日内，她会在上班途中买一杯“自带杯”咖啡。

“一方面，这样的行为很环保，咖啡价格也实惠。”董晓乔表示，另一方面，自己有收藏咖啡杯的爱好，家里买了几十款，“用自己喜欢的杯子喝咖啡，心情也会愉悦许多。”

出餐区摆放着几杯做好的“自带杯”咖啡。

当天上午，在武侯区的一家星巴克咖啡店内，选择自带杯的顾客也不少。

“自带杯可减免4元，选择该方式的顾客，基本都是在我们门店附近工作的上班族。”该店工作人员告诉记者，平均每天出品自带杯饮品数量占全天总量的16%，其中早晨9点、下午2点是高峰期。

记者在走访中发现，除了知名连锁品牌的咖啡店，不少成都本地品牌的咖啡店，也相继推出了“自带杯”优惠活动。

在锦江区书院街街道的Farmer咖啡店，十余平方米的店铺内，一张咖啡操作台占据了大部分空间，上面整齐地摆放着磨豆机、咖啡机、制冰机等机器设备。

在锦江区Farmer咖啡店，老板胡旭正在制作咖啡，左边放着“常客”自带的水杯。

“自带杯可以减免3元。”每当顾客浏览菜单时，门店老板胡旭都会主动提醒告知，“我们是一家社区门店，价格是我们的优势之一。”

门店入口处张贴的菜单上，6款不同风味的咖啡豆可供选择，价格集中在30元区间内。“客户自带杯的话，最低10元就能买到一杯冰美式。”胡旭告诉记者，开业半年来，日均售出咖啡40余杯，自带杯占了20%。

放置在出餐区的“自带杯”咖啡。

推行“自带杯”优惠，商家提升复购率

当下，“自带杯”逐渐掀起消费者购买咖啡的热潮。在这一现象背后，商家有着哪些考量？

一方面，是绿色环保的生活理念。以星巴克品牌为例，每年4月22日“世界地球日”期间，可在指定时间、店铺内，为自带杯的顾客免费提供一杯中杯美式，鼓励顾客减少一次性杯具使用，将环保行动融入日常生活。

据中国产品全生命周期温室气体排放系数库及公众环境研究中心相关调研测算，使用自带杯购买饮品，单次约可减少40克碳排放，相当于少使用1个小时白炽灯。

另一方面，则是来自成本、复购率的考量。

格桑是武侯区Step One咖啡店的老板，两年前，他接手了这家社区门店，并推行“自带杯”优惠。

十余平方米的社区咖啡店，操作台占了大部分面积，主要面向周围的住户、上班族等群体。

“对于社区店铺来说，规模小，控制成本是关键。”格桑表示，若使用一次性外带杯，算上一次性塑料杯、杯盖、吸管、打包袋等各类用品，一杯咖啡的包装成本超过1元钱，“自带杯则减去这一部分支出，节约了成本。”

同时，“自带杯”优惠也为社区咖啡店带来客流。

8月4日下午，记者在Farmer咖啡店停留的半小时内，共迎来2名自带杯“常客”。在点单后，胡旭接过他们手中的杯子，先进行了简单的冲洗，随后按步骤制作咖啡。

“推行该优惠活动后，门店的复购率提升了近50%。”胡旭告诉记者，社区门店主要客户是周围的住户，以及上班族，复购率是维系门店运营的关键。“很多顾客在第一次点单得知优惠活动后，都会选择自带杯再来，对他们来说更实惠。其中有一位在附近上班的李先生，开业以来，几乎工作日都能看到他带着杯子上门购买的身影。”

你会买咖啡自带杯吗？

来源：四川日报

Sichuan Daily Full Media Reporter Chen Qiuji Wen/Photo

May I ask what you would like to drink? Bring your own cup and you can get a discount of 8 yuan. "At 9:30 am on August 5th, at a Tims coffee shop near a subway station in Jinjiang District, Chengdu, many customers were holding glass cups and waiting in line to place their orders.

In the pick-up area, one-third of the more than ten cups of coffee drinks prepared are self brought cups.

The peak hours for ordering with personal cups are from 9am to 10:30am and from 1pm to 2:30pm every day. The staff of the store stated that personal cups can only be ordered offline and cannot be disposable plastic cups.

In recent years, many coffee shops have launched a "bring your own cup" promotion, offering discounts of 3-8 yuan per cup, becoming a favorite choice for customers. According to data from Meituan platform, over 17000 stores across the country have launched the "Bring Your Own Cup" label.

As the "second coffee city" in China, Chengdu has over 7000 coffee shops. What is the situation of "bringing your own cup"? Which customers are paying the bill? What are the considerations of the shop owner? With questions in mind, Sichuan Daily reporters conducted market visits.

Office workers become the main purchasing force

At 9:50 am on August 5th, the reporter visited a MANNER coffee shop located in an office building in Jinjiang District. During the half-hour stay, it was found that a total of 16 consumers chose to use their own water bottles and enjoyed a discount of 5 yuan for the store's own bottles.

At a MANNER coffee shop in Jinjiang District, four customers who bring their own cups are queuing up to order.

Our company is upstairs, and every day I spend 5 minutes downstairs to buy a cup of coffee to wake up, which has become a habit. Citizen Jiang Yixi told reporters that she always chooses to bring her own water cup, and for as little as 10 yuan, she can get a cup of flavored iced American, which is very cost-effective.

Saving money is the most direct motivation for Jiang Yixi to choose to bring her own cup. She calculated her expenses and based on the frequency of purchasing one cup of coffee per day, five working days a week, she could save 25 yuan. "That's enough for me to buy two more iced Americanos

Similarly, citizen Dong Xiaoqiao is also a loyal user of "Bring Your Own Cup". On weekdays, she will buy a "Bring Your Own Cup" coffee on her way to work.

On the one hand, such behavior is very environmentally friendly and the price of coffee is affordable, "Dong Xiaoqiao said. On the other hand, she has a hobby of collecting coffee cups and has bought dozens of them at home." Drinking coffee from my favorite cup will also make me feel much happier

There are several pre made 'bring your own cup' coffees placed in the dining area.

That morning, at a Starbucks coffee shop in Wuhou District, there were also many customers who chose to bring their own cups.

Customers who bring their own cups can enjoy a discount of 4 yuan. Most of the customers who choose this method are office workers working near our store, "the staff of the store told reporters. On average, 16% of the total daily beverage production comes from bringing their own cups, with peak hours at 9 am and 2 pm.

During the visit, the reporter found that in addition to well-known chain coffee shops, many local coffee shops in Chengdu have also launched "bring your own cup" promotional activities.

At Farmer Coffee Shop on Shuyuan Street in Jinjiang District, within a space of over ten square meters, a coffee operation table occupies most of the space, with neatly arranged machines and equipment such as grinders, coffee machines, and ice makers.

At Farmer Coffee Shop in Jinjiang District, the owner Hu Xu is making coffee, with a water cup brought by a regular customer on the left.

Bring your own cup and you can get a discount of 3 yuan. "Whenever customers browse the menu, the store owner Hu Xu will proactively remind them," We are a community store, and price is one of our advantages

On the menu posted at the entrance of the store, there are 6 different flavors of coffee beans to choose from, with prices concentrated in the 30 yuan range. If customers bring their own cups, they can buy a cup of iced American style coffee for as little as 10 yuan, "Hu Xu told reporters. In the past six months since its opening, more than 40 cups of coffee have been sold daily, with self brought cups accounting for 20%.

Bring your own cup of coffee placed in the dining area.

Promote the "bring your own cup" discount, and businesses can increase their repurchase rate

Currently, the trend of "bringing your own cup" is gradually igniting a craze among consumers to purchase coffee. What considerations do merchants have behind this phenomenon?

On the one hand, it is the concept of green and environmentally friendly living. Taking the Starbucks brand as an example, during World Earth Day on April 22nd every year, customers who bring their own cups can be provided with one cup of American style cups for free at designated times and in the store, encouraging customers to reduce the use of disposable cups and integrate environmental protection actions into their daily lives.

According to the greenhouse gas emission coefficient database for the entire lifecycle of Chinese products and relevant research and calculations by the Public Environment Research Center, using a self brought cup to purchase beverages can reduce carbon emissions by about 40 grams per purchase, which is equivalent to using one hour less incandescent lamps.

On the other hand, it comes from considerations of cost and repurchase rate.

Gesang is the owner of Step One coffee shop in Wuhou District. Two years ago, he took over this community store and implemented the "bring your own cup" promotion.

A community coffee shop of more than ten square meters, with the operation desk occupying the majority of the area, mainly targeting surrounding residents, office workers, and other groups.

For community stores, small scale and cost control are key, "Gesang said. If disposable takeaway cups are used, including various items such as disposable plastic cups, cup lids, straws, and packaging bags, the packaging cost of a cup of coffee exceeds 1 yuan." If you bring your own cup, deduct this part of the expenditure and save costs

At the same time, the "bring your own cup" discount also brings foot traffic to community coffee shops.

On the afternoon of August 4th, during the half-hour stay at Farmer Coffee, the reporter welcomed two "regulars" who brought their own cups. After placing the order, Hu Xu took the cups from their hands, rinsed them briefly, and then made the coffee according to the steps.

After implementing this promotional activity, the repurchase rate of the store has increased by nearly 50%, "Hu Xu told reporters. The main customers of community stores are surrounding residents and office workers, and the repurchase rate is the key to maintaining store operations. Many customers choose to bring their own cups after learning about the promotion on their first order, which is more affordable for them. Among them, there is Mr. Li who works nearby. Since its opening, he can be seen coming to the door with cups almost every working day

Would you bring your own cup of coffee?

Source: Sichuan Daily