星巴克咖啡到手4元？南京多家门店否认“降价”：实为外卖“补贴优惠”，非官方调价Starbucks coffee for 4 yuan? Several stores in Nanjing deny "price reduction": it is actually a "subsidy discount" for food delivery, unofficial price adjustment

据现代快报，近日，多名消费者在社交平台上晒出8月7日立秋当天以4元、6元价格购买星巴克饮品的订单，引发“星巴克是否降价”的关注。

8月9日，现代快报记者走访南京多家星巴克门店获悉，此次超低价源于外卖平台补贴，并非品牌官方调价。

在星巴克新世纪店，店员表示，该低价活动是外卖平台的“补贴优惠”，门店本身并未开展任何降价活动。“线下门店单点以后就是原来的价格，暂时没有其他优惠，除非顾客此前购买过‘星礼包’。”对方还表示，南京市场都是这样，并未接到总部或区域下达的任何调价或大型活动通知。

星巴克艾尚天地店店员同样否认官方降价，称“我们没有降价”，推测低价“可能是一些其他平台的优惠”，线下门店依然维持在30至40元区间，偶有平台券可降至20多元。

随后，记者来到星巴克九宜城店，店员回应与前两家差不多。店员称，门店没有接到降价通知，所有产品均按原价销售。对于网上出现的4元、6元订单，店员解释称属于第三方平台在特定时期的短期补贴活动，活动结束后即恢复原价，与品牌定价无关。

图源：视觉中国

记者注意到，星巴克曾在2025年6月10日宣布过一次调价，当时星巴克中国对星冰乐、冰摇茶、茶拿铁三大非咖啡系列数十款产品实施集体降价，平均降幅约5元。

这是其进入中国市场25年来首次主动、公开、大规模下调产品价格，被视为应对本土咖啡品牌激烈竞争的重要举措。

2025年11月，星巴克以40亿美元将中国业务60%股权出售给博裕资本，2026年4月完成交割，约8000家门店转为特许经营模式，不再纳入星巴克全球直营财报。

欧睿国际数据显示，星巴克在中国市场的份额从2017年的42%降至2024年的14%。2025财年第四季度，其中国客单价同比下降7%，一线城市降幅达9%。根据2026年7月发布的财报，星巴克2026财年第三季度全球营收为93.2亿美元，同比下降1.4%；但净利润同比增长至10.5亿美元，全球同店销售额增长7.9%。

编辑：叶知秋

实习编辑：袁婷

【来源：现代快报】

According to Modern Express, several consumers recently posted on social media orders to purchase Starbucks drinks for 4 or 6 yuan on the day of the beginning of autumn on August 7th, sparking attention on whether Starbucks will lower its prices.

On August 9th, Modern Express reporters visited several Starbucks stores in Nanjing and learned that the ultra-low price was due to subsidies from the food delivery platform, not an official price adjustment by the brand.

At the Starbucks New Century store, the staff stated that the low price promotion was a "subsidy offer" from the food delivery platform, and the store itself did not carry out any price reduction activities. After placing an order in offline stores, the price remains the same and there are currently no other discounts unless the customer has previously purchased a 'Star Gift Pack'. The other party also stated that this is the case in the Nanjing market and has not received any price adjustments or large-scale event notifications from headquarters or regions.

Starbucks Aishang Tiandi store staff also denied the official price reduction, stating that "we did not lower the price" and speculated that the low price "may be a discount from some other platforms". Offline stores still maintain the price range of 30 to 40 yuan, and occasional platform coupons can be reduced to more than 20 yuan.

Subsequently, the reporter visited the Starbucks Jiuyi City store, and the staff responded that it was similar to the previous two. The salesperson stated that the store did not receive any notice of price reduction and all products were sold at their original prices. For the 4 yuan and 6 yuan orders that appeared online, the salesperson explained that they were short-term subsidy activities of third-party platforms during a specific period, and the original price would be restored after the activity ended, regardless of brand pricing.

Image source: Visual China

The reporter noticed that Starbucks announced a price adjustment on June 10, 2025. At that time, Starbucks China implemented a collective price reduction of about 5 yuan on dozens of non coffee series products, including Xingbingle, Bingshaken Tea, and Tea Latte.

This is the first time in 25 years since its entry into the Chinese market that it has proactively, publicly, and massively lowered product prices, which is seen as an important measure to cope with fierce competition among local coffee brands.

In November 2025, Starbucks sold 60% equity of its China business to Boyu Capital for $4 billion. The delivery was completed in April 2026, and approximately 8000 stores were converted to a franchise model and no longer included in Starbucks' global direct sales financial report.

According to Euromonitor International data, Starbucks' market share in China has decreased from 42% in 2017 to 14% in 2024. In the fourth quarter of the fiscal year 2025, its Chinese average unit price decreased by 7% year-on-year, with a decrease of 9% in first tier cities. According to the financial report released in July 2026, Starbucks' global revenue for the third quarter of the 2026 fiscal year was $9.32 billion, a year-on-year decrease of 1.4%; But the net profit increased to 1.05 billion US dollars year-on-year, and global same store sales increased by 7.9%.

Editor: Ye Zhiqiu

Internship Editor: Yuan Ting

【 Source: Modern Express 】