从咖啡豆到咖啡：来磁器口感受埃塞俄比亚待客的传统礼仪！From coffee beans to coffee: Experience the traditional etiquette of Ethiopian hospitality at the magnetic mouth!
8月7日，全国首家“埃塞俄比亚咖啡国家推广体验中心”完成升级改造，以“埃沙壹号”咖啡店的全新面貌在沙坪坝区磁器口古镇正式开业。这是埃塞俄比亚国家咖啡品牌首次以“旗舰体验店”形式进入中国市场。
走进店内，浓郁的焦香扑面而来。埃塞俄比亚咖啡师正用铁锅现场翻炒咖啡豆，噼啪声响中，熟豆被倒入木臼手工舂碎，随后用黑陶壶文火慢煮，提壶分三轮斟倒，这是埃塞俄比亚款待宾客的传统礼仪。
游客围在吧台前，可直观见证咖啡豆从生豆到杯中饮品的完整蜕变。店内还错落布置了产地微缩造景、生豆展品和民族手工艺品，氛围感十足。坐下来品尝单品、拼配或创意特调咖啡，搭配特色甜品，在千年古镇里便能沉浸式领略非洲古老风情。
成都游客杨紫源品尝一杯冰美式后称赞：“风味浓郁，口感惊喜，店里异域感十足，逛累了坐下喝杯下午茶很惬意。”
“门店升级后，我们室内面积从70平方米扩至200平方米，客容量由15人提升到约65人；新增了免费品尝区、商品展示区和埃塞文化展示区，饮品种类从8种增加到30多种，主打手冲咖啡，可选单品达7到10种，单价从22元到68元不等。”“埃沙壹号”咖啡店运营负责人朱莺介绍道，菜单上已推出“埃塞源香”“嘉陵橙意”“古镇醇享”“沙磁麦香”四款埃沙特供，同时增加埃塞俄比亚文化影像展播，让游客在家门口就能感受异国风情。
埃塞俄比亚被誉为阿拉比卡咖啡的发源地，是世界上重要的咖啡生产国之一。为极致还原本土风味，“埃沙壹号”全线采用埃塞俄比亚出口等级最高的G1级咖啡豆，严选耶加雪菲、西达摩、古吉等核心产区精品，全部以单豆制作，保留纯净丰富的本源风味。店内完整展示从产地种植、认证检测到质量把控的档案，实现品质全程可查。
据了解，该店由埃塞俄比亚驻华大使馆认证，陆港枢纽（重庆）经贸有限公司、亚太经贸发展联盟非洲委员会重庆代表处、中非友好经贸发展基金会重庆代表处共同打造。这不仅标志着埃塞俄比亚国家咖啡品牌在华推广的重要一步，也为沙坪坝区的文旅消费注入了独具特色的国际元素。
来 源：沙坪坝区融媒体中心
On the evening of August 1st, the "Water Charm Jiangsu · Self driving Tour" 2026 Self driving RV Camping Season and the launch ceremony of "Taoxiaoyao · RV Courtyard" were held at Taoxin Island Camping Base in Yangshan Town, Huishan District, Wuxi City. About 150 people, including representatives from the the Taihu Lake Rim City Culture, Broadcasting and Tourism Bureau, RV Camping Industry Association, cultural and tourism enterprises and other relevant units, as well as foreign friends and self driving car friends, attended the event, promoting the development of self driving RV camping in Jiangsu to a new stage.
It is reported that this event is guided by the Jiangsu Provincial Department of Culture and Tourism, jointly organized by the Wuxi Municipal Bureau of Culture, Radio, Film and Tourism and the Huishan District People's Government of Wuxi City. The launching ceremony released the "Water Charm Jiangsu Self driving Tour" 7-day long line of leisure self driving tour around the Taihu Lake Lake and several 1-3 day "micro vacation" short lines of self driving tour in Wuxi, Changzhou, Suzhou and Huzhou, which further enriched the product supply of self driving tour around the Taihu Lake Lake.
The 7-day self driving tour around the Taihu Lake Lake starts from the Yangshan Mountain in Wuxi, Changzhou the Taihu Lake Bay, Taodu Yixing, Huzhou Ancient Town, Suzhou Xishan Island, Wujiang Wetland, and finally returns to the Mashan Peninsula in Wuxi. The whole journey is about 500 kilometers. Along the way, it connects with the core landscapes of "two islands and three bays", such as the 108 Corridor of Wuxi Binhu, the No. 1 Highway around the Taihu Lake Lake in Suzhou, the Huanhu Road in Changzhou, the Yanhu Avenue of South the Taihu Lake Lake in Huzhou, Yuantouzhu, Lingshan Scenic Spot, the Taihu Lake Bay Camping Valley, Yixing Zisha Pottery Culture, Nanxun Ancient Town, Xishan Island, Mingyue Bay, etc., and has complete sightseeing stations and RV camps to achieve an immersive self driving experience of the Taihu Lake Lake "all the way to the lake and mountain, all the way to the lake shore, four cities together, and seven days to the south of the Yangtze River".
At the event, Huishan Culture and Tourism Group Co., Ltd. signed a strategic cooperation agreement with Jiangsu Transportation Culture and Media Co., Ltd., Tongcheng Travel OTA platform, SAIC Maxus Automobile Co., Ltd., vivo Wuxi Company, Yangshan Ecological Leisure Tourism Resort, China Transportation Association Transportation Integration Development Branch, Yangtze River Delta Integrated Tourism Alliance, Jiangsu Tourism Association, and Jiangsu Self driving Tourism Association. The combination of online traffic and offline scenes continues to empower the self driving RV camping industry in Jiangsu Province.
In addition, Wuxi also prepared a special package for self driving owners who participated in the first event of the 2026 self driving motorhome camping season, namely, Yangshan Taoxin Island, Gonghu Bay, the Taihu Lake Lake Fengyin Recluse, and Muye Xingshe, and jointly launched a package of benefits such as camp discount, scenic spot linkage, and catering discount. Several experienced self driving experts and RV travel bloggers have been hired as "Taoxiaoyao RV Courtyard Experience Recommendation Officers".
On the day of the event, "Taoxiaoyao RV Courtyard" was officially released. Unlike traditional RV campsites, 'Taoxiaoyao RV Courtyard' proposes a new concept of 'campsites are for parking, yards are for living'. By ordering an exclusive courtyard, RV self driving users can obtain year-round exclusive usage rights, exclusive house numbers, adoption of peach trees, and seasonal honey peaches, all of which combine the cultural and geographical concepts of Yangshan. Enjoy the camping space by booking on a daily basis, with more than 40 combination packages including "RV+scenic spots", "RV+dining", "RV+shopping", etc., allowing RV self driving to smoothly connect with Yangshan's comprehensive tourism resources in terms of lifestyle, transforming self driving from "stay" to "travel".
Taoxiaoyao "is a peach elf who" walked out "from the peach forest in Yangshan, and has now become the" director "and service IP of the RV courtyard. The exclusive courtyard with Taoxiaoyao logo is equipped with standardized water and electricity piles, sewage interfaces, intelligent payments and other facilities, and provides a complete set of services such as neighbor certificates, door visit cards, and mini program broadcast notifications. This is also an upgrade of the "Shuiyun Jiangsu • Self driving Tour" from last year's provincial RV supply service system to a personalized all area tourism campsite collection station.
In the scorching summer, under the cover of night on Peach Heart Island, Taolin Starry Sky Market showcases a diverse range of formats in the RV industry chain, including physical goods, intangible cultural heritage handicrafts, trunk markets, and specialty cuisine. SAIC Maxus has brought a complete product matrix, showcasing a high level of RV manufacturing and spatial aesthetics by showcasing RV modified living cabins. New Star RV, accompanied by a professional team, attended the exhibition and showcased three main models. The 7-ton full-time four-wheel drive off-road RV demonstrated its hardcore performance on site, showcasing the strong capabilities of Jiangsu RV modification.
After the launch ceremony of the self driving RV camping season, the excellent mass cultural and artistic works of the 2026 Jiangsu Province People's Livelihood Practical "Jasmine Blossoms · Home Mouth Appreciation" township tour was staged at the central square of Taoxin Island, bringing a literary feast under the stars to the live audience.
It is reported that the "Shuiyun Jiangsu • Self driving Tour" 2026 Self driving RV Camping Season is a specific measure to implement the decisions and deployments of the central, provincial party committee, and provincial government on promoting the development of self driving tourism and RV camping industry. It aims to cultivate new formats, create new scenarios, stimulate the vitality of the automotive aftermarket, and achieve a good start in the development of the self driving RV camping industry during the 15th Five Year Plan period.
In recent years, the Department of Culture and Tourism of Jiangsu Province has joined hands with Jiangsu Traffic Control to create the "Water Charm Jiangsu · Self driving Tour" integrated transportation and tourism brand. Currently, it has formed an integrated RV supply service system with 65 RV stations in highway service areas, 45 RV campsites in tourist destinations, more than 170 intelligent water and electricity piles, online RV self driving service mini programs and intelligent agents, making RV travel more comfortable and self driving tourism more warm. Around the 2026 self driving RV camping season, the province will gradually launch more themed route products, continue to hold a series of activities such as "Traveling Jiangsu along the Highway", RV market, self driving carnival, etc., continuously enrich the brand connotation of "Water Charm Jiangsu · Self driving Tour", and promote the deep development of transportation and tourism integration.
(China Daily Jiangsu Reporter Station)
Source: China Daily website