河声丨“公路咖啡” 欣然自喜River sound - 'Highway coffee' joyfully brings joy to oneself
作为云南咖啡的爱好者，桑浩勋带着产自云南的咖啡豆，开着咖啡车穿梭在不同城市之间，把云南咖啡的风味分享给全国各地的朋友。在他看来，一杯咖啡不仅是一种饮品，也是连接人与地方的纽带。在中国各地，在雪山脚下、沙漠边缘、公路驿站旁，常有这样移动的咖啡店：一辆改装房车、一套便携咖啡设备，再加上几组露营桌椅，没有固定门店的招牌，但有飘散在山野间的咖啡香，吸引着过往旅人停下脚步。（8月7日《新华网》）
今年上半年，新动能对经济增长的贡献率超过四成，新技术新产品新业态新场景加速涌现、蓬勃发展，我国经济增长含“新”量进一步提高，“公路咖啡”正好是其中一个小小的镜像与切片。
“公路咖啡”，是名副其实的新业态新场景。在路上与一杯咖啡邂逅，美景在前，暖意入味，人在旅途，还有什么比这更富诗意且更有活人感的呢？这就像贵州遵义的溶洞咖啡，以及“响水滩音乐季”之后，毕节的同心步行街变身文艺范溢满的咖啡一条街。，还有很多地方大同小异的火车咖啡，都是在突破传统思路，将咖啡饮品和卖咖业态与地理空间、都市生活、审美趣味做了大幅度的嫁接融合。从看似不可能处找到新的落地空间，从寻常逻辑里找到温暖扎根处。事实上，作为舶来品的咖啡，在新时代，早已入乡随俗、蝶变入味。比如，青海湖畔的牦牛奶拿铁，赤水河上的酱香拿铁，橘子洲头的臭豆腐拿铁，昆明湖边的酱油燕麦拿铁，贾鲁河岸的烩面风味拿铁，都已经极具中国风、熨帖中国味蕾、打开创意视界。
交通强国脚步从未停歇。年末全国公路里程557.89万公里，其中国道里程40.76万公里，省道里程41.14万公里，农村公路里程471.12万公里。想想看，移动式、轻量化、时尚范的“公路咖啡”，其市场空间有多可观。滇藏公路等国之大道也是大美中国的展示橱窗，走走停停，一杯咖啡在手，从苍山洱海到雪域冰川，从神奇贵州到麻辣川渝，以情怀之丰盈，来一次神游、壮游、逍遥游。从农村公路看，其中县道里程70.57万公里、乡道里程124.03万公里、村道里程276.52万公里。近年来，随着国家生态建设全面铺展，全域旅游整体推进，县乡风景越来越好，“公路咖啡”以及“县咖”“镇咖”“村咖”们当然大有可为。年轻人往哪里去，中国式的咖啡文化业态一定会向哪里生长。上新、打新尝新守新，一定会新意迭出、活力十足、欣欣向荣。
停车坐爱咖啡香，2025年国内居民出游65.22亿人次，据多家行业机构估算，自驾游已成为国内游主要出行方式，全年自驾出游占国内出游比重多数估算落在60%—68%区间。文化和旅游部印发的《旅游强国建设“十五五”规划》也明确，鼓励发展与自驾游、休闲度假相适应的汽车、旅游装备等租赁服务，小成本、长情化的“公路咖啡”们还可以在新赛道上纵马奔驰。某种程度上，“公路咖啡”本身也是一种旅游景观和服务设施，具有文化交流、信息传递、情感加码的社会功能。
当然，创业不止卖咖啡，向新而行的产业趋势和生活美学，在为敢想敢干破圈生长的奋斗者搭建更多可能空间。从卖东西到卖技术，从卖产品到卖解决方案，从卖酒到卖生活方式，都是一种向新生长、生生不息。历史只会眷顾坚定者、奋进者、搏击者，而不会等待犹豫者、懈怠者、畏难者。那些在田间地头解锁幸福密码的“新农人”，那些在科技前沿为国争胜的新才俊，那些在都市空间摆渡美好生活的新就业群体，那些在路上、在山间、在云端为梦想奋斗、为生活打拼的新生代创业者，都在酿造着属于这个时代也属于未来世界的“美酒加咖啡”。时光如梭，每个人需从这一刻起投身其中，更当乐见其成、欣然自喜。（大河网河声评论员 张翼）
As a lover of Yunnan coffee, Sang Haoxun travels between different cities in a coffee truck with coffee beans produced in Yunnan, sharing the flavor of Yunnan coffee with friends from all over the country. In his view, a cup of coffee is not only a beverage, but also a link between people and places. In various parts of China, at the foot of snow capped mountains, on the edge of deserts, and beside highway stations, there are often such mobile coffee shops: a modified RV, a set of portable coffee equipment, and several sets of camping tables and chairs. There is no fixed store sign, but there is a coffee aroma drifting in the mountains, attracting passersby to stop. (Xinhua News Agency, August 7th)
In the first half of this year, the contribution rate of new driving forces to economic growth exceeded 40%, and new technologies, new products, new business models, and new scenarios accelerated their emergence and vigorous development. China's economic growth has further increased in terms of "new" content, and "highway coffee" is just a small mirror and slice of it.
Highway coffee "is a truly new business model and scene. Encountering a cup of coffee on the road, with beautiful scenery in front, warmth in the taste, and a person on the journey, what could be more poetic and lively than this? This is like the cave coffee in Zunyi, Guizhou, and after the "Xiangshui Beach Music Season", the Tongxin Pedestrian Street in Bijie has transformed into a coffee street overflowing with artistic style. There are many similar train coffees in other places that break through traditional thinking and integrate coffee drinks and coffee selling formats with geographical space, urban life, and aesthetic taste to a large extent. Find new landing spaces from seemingly impossible places and warm roots from ordinary logic. In fact, as an imported product, coffee has already adapted to local customs and tastes in the new era. For example, the yak milk latte on the Qinghai Lake, the soy sauce latte on the Chishui River, the Stinky tofu latte on Juzizhoutou, the soy sauce oatmeal latte on the Kunming Lake, and the stewed noodles latte on the Jialu River have all become very Chinese, ironing the Chinese taste buds, and opening the creative horizon.
The footsteps of a transportation powerhouse have never stopped. At the end of the year, the national highway mileage was 5.5789 million kilometers, including 407600 kilometers of national highways, 411400 kilometers of provincial highways, and 4.7112 million kilometers of rural roads. Think about it, the market space for mobile, lightweight, and stylish "road coffee" is considerable. The Yunnan Tibet Highway and other national highways are also showcase windows for the beauty of China. Walking and stopping, with a cup of coffee in hand, from Cangshan, Erhai, to snowy glaciers, from magical Guizhou to spicy Sichuan and Chongqing, with the richness of emotions, come on a journey of divine exploration, grand adventure, and leisurely adventure. From the perspective of rural roads, there are 705700 kilometers of county roads, 1.2403 million kilometers of township roads, and 2.7652 million kilometers of village roads. In recent years, with the comprehensive development of national ecological construction and the overall promotion of comprehensive tourism, the scenery of counties and townships has become better and better. "Highway coffee", "county coffee", "town coffee" and "village coffee" certainly have great potential. Wherever young people go, the Chinese style coffee culture will definitely grow. Starting new things, exploring new things, trying new things, and keeping up with new ones will definitely bring new ideas, vitality, and prosperity.
Parking and sitting love the aroma of coffee. By 2025, there will be 6.522 billion domestic residents traveling. According to estimates from multiple industry institutions, self driving travel has become the main mode of domestic travel, with the majority of annual self driving travel estimated to fall within the range of 60% to 68%. The "15th Five Year Plan for Building a Strong Tourism Country" issued by the Ministry of Culture and Tourism also clearly encourages the development of rental services such as cars and tourism equipment that are suitable for self driving tours and leisure vacations. Low cost and long-term "road cafes" can also ride freely on new tracks. To some extent, "highway coffee" itself is also a tourist landscape and service facility, with social functions of cultural exchange, information transmission, and emotional enhancement.
Of course, entrepreneurship is not just about selling coffee, but also about exploring new industry trends and life aesthetics, creating more possibilities for those who dare to think, do, break through boundaries and grow. From selling things to selling technology, from selling products to selling solutions, from selling alcohol to selling lifestyle, it is all a way of growing and thriving towards new things. History will only favor those who are steadfast, striving, and fighting, and will not wait for those who hesitate, slack off, or fear difficulties. The "new farmers" who unlock the code of happiness in the fields, the new talents who strive for victory for the country at the forefront of technology, the new employment groups who shuttle a better life in urban spaces, and the new generation of entrepreneurs who strive for their dreams and lives on the road, in the mountains, and in the clouds are all brewing the "wine and coffee" that belongs to this era and the future world. Time flies like a shuttle, and everyone needs to immerse themselves in it from this moment on. It is even more important to be happy to see its success and be delighted with it. (Zhang Yi, River Voice Commentator on Dahe.com)