车轮驮起咖香 节庆承载烟火 ——2026滇池国际咖啡文化嘉年华侧记Wheels Carrying Coffee Fragrance, Festivals Carrying Fireworks - A Side Story of the 2026 Dianchi International Coffee Culture Carnival
咖啡嘉年华夜景 本报记者 高吴双 摄
马致远在“黑泡泡”咖啡车内直播 本报记者 舒倩 摄
车主江山和“不务正业”咖啡车 本报记者 舒倩 摄
8月，昆明滇池湖畔微风拂面，咖啡香气弥漫在22℃的夏日空气中。
8月1日至9日，以“滇咖聚万物生”为主题的2026滇池国际咖啡文化嘉年华如约而至。这场已连续举办三届的城市标杆文旅IP活动，今年全面升级，采用滇池东岸、西岸两大主会场与九大特色分会场全城联动模式，来自全国52座城市的200余辆特色咖啡车环湖集结，300余场主题活动与200余场音乐演出轮番上演，共襄一场以咖啡为纽带、以车轮为载体的生活方式盛会。
流动的文化符号：
一杯咖啡里的中国故事
置身于喧嚣热闹的嘉年华现场，造型各异的咖啡车宛如一座座流动的文化微型馆，承载着独特的地域基因。
来自贵州黔东南的胡栩菲身着传统苗装，繁复的银饰在阳光下熠熠生辉，随着她招呼客人的动作发出清脆悦耳的“叮当”声，在摩登的咖啡摊位间显得格外醒目。首次参加咖啡嘉年华的胡栩菲热情地向好奇的食客们递上她的必点招牌——贵州特色刺梨美式。“试试看。”她笑着推荐道，“这款咖啡把贵州本土刺梨的清甜融入醇厚咖啡，酸香清爽、解腻开胃，一口就能尝到贵州山野与咖啡碰撞的奇妙滋味。”对她而言，这辆车不仅售卖咖啡，更是一扇窗口，可以将家乡独有的民族风情与非遗文化带给五湖四海的游客。
跨越千里，麦建峰自广东顺德远道而来，只为在嘉年华上向游客展示“世界美食之都”的独特咖啡风味。摊位前热气氤氲，他手法娴熟地制作招牌单皮奶咖啡。这道饮品创新融合了顺德传统双皮奶的细腻口感与咖啡的醇厚底蕴：利用125度蒸汽将蛋液与牛奶快速“捣熟”，凝固成嫩滑的蛋奶层，再注入滚烫的咖啡萃取液，便化作了这道可吃可品的特色饮品，引得游人纷纷驻足尝鲜。
“我从新疆过来，开了差不多半个月，4500多公里。”彭须顺笑着说，为了赶上这场嘉年华，他穿越了大西北的戈壁与高山。虽然身体疲惫，但他觉得这一切都值得。“这里是目前全国影响力最大的咖啡节，氛围超出了我的预期。”在他心中，如此盛大的场合里，绝对不能少了一辆来自新疆的咖啡车，他要借着这杯咖啡的香气，将大美新疆的风采展示给更多的人看。
咖啡车不仅是移动的店铺，更是地域文化的流动展厅——贵州的刺梨、顺德的甜品、新疆的风情，都在滇池畔的一杯咖啡里相遇。
多元的生活选择：
车轮上的“斜杠人生”
咖啡车承载的不仅是风味，更是一种生活方式的自由表达。
刘展的本职工作是一名检验科医生。利用假期，他开着自制的咖啡车一路奔赴昆明。“给自己一个出来的理由，去感受不同的生活节奏。”清风掠过摊位，他拿出一本厚厚的纪念册细细翻看。每参加一场咖啡盛会，他都会邀约各地咖啡车主留下笔墨寄语。“愿你自由热烈。”“山高路远，后会有期。”刘展轻翻纸页，娓娓道来沿途故事。他坦言，这些手写留言是旅途最珍贵的馈赠，也让他读懂了咖啡嘉年华真正的意义——在流动的文字背后，是一个个热爱生活、渴望自由的灵魂，在车轮滚动间完成了最美的相遇与共鸣。
来自长沙的马致远则将舞蹈艺术与咖啡经营融为一体。作为舞蹈工作室的主理人，他将自己的咖啡车命名为“黑泡泡”。车旁，他常常即兴起舞，一个旋转，一个停顿，便引来游人纷纷喝彩。“咖啡不是单一的饮品，而是一种快乐、自由的表达介质。”马致远说，他计划在昆明多停留一段时间，深入寻访滇地风土，感受云南咖啡独有的生命力。
而来自山东的王玉琦曾是一名朝九晚五的企业职员。“昆明的氛围很适合咖啡文化生长，在咖啡嘉年华能接触到更多元的世界，结识更多志同道合的朋友，这种经历是人生难得的馈赠。”他真诚地说。
这群“斜杠青年”在多重的变轨中告诉世人，生活不是只有一种标准答案。无论是医生、教师还是企业职员，都能在咖啡车的方寸天地间，找到属于自己的生活注脚。
城市活力的引擎：
从节庆IP到日常生活方式
滇池国际咖啡文化嘉年华自2024年创办以来，已从一场短期节庆成长为影响全国的咖啡文化IP。本届嘉年华构建“东西岸联通双主会场+分会场”全域布局，总人流量达646.4165万人次，直接消费总收入5525.174万元。活动跳出一次性节庆运营的局限，同步落地滇萃·咖啡综合体、彰美村码头“好在岛”等长效咖啡文旅载体，推动咖啡文化从短期盛会走向常态化持续运营。
来自长沙的江山是连续3年的参与者，也是这一蜕变的见证者。今年，他开着他的“不务正业”咖啡车，召集好友组织了11辆车从长沙一同出发。“每次回来都有回家的感觉。第一年还不熟悉，第二年就开始提前期待，今年没收到通知大家就已经在打听了——这是一种约定。”这份默契，恰是一个活动从值得来升级为必须回的标志。
江山代表着200辆咖啡车中那些“远方来客”——他们带着各自的地域文化、产品理念和对自由的向往奔赴而来，在滇池畔完成一场短暂却热烈的亮相。而本土品牌幸也的成长，则提供了另一种叙事：流动可以沉淀为扎根，节庆可以演进为日常。
回溯第一届嘉年华，作为初创品牌的幸也以一辆咖啡车形式试水。第二届，升级为特色展位，借助文旅流量建立了品牌认知，完成了从被看见到被记住的跃升。到了第三届，幸也告别流动摊位，在滇池东岸滇翠综合体落地长期运营的实体门店，成为嘉年华固定线下体验空间。
“从咖啡车到特装展位，再到实体门店，这既是幸也的成长，也是昆明咖啡产业发展的一个缩影。”幸也精品咖啡品牌总监张四喜表示，嘉年华不止将湖畔人流转化为真实消费，更让本土咖啡成为具象可感、可品尝的载体。
从短期节庆到可持续的城市文化符号，滇池国际咖啡文化嘉年华正在完成一场更深远的进化，“湖滨春城、山水花都”的城市图景也正在滇池畔悄然成型。当流动的车轮遇见扎根的门店，当远方的故事融入本地的日常，那些留存在滇池畔的咖啡香气和车轮印记，已然成为“有一种叫云南的生活”最鲜活、最动人的注脚。
云报全媒体记者 舒倩
编辑:杜诗雨
Night view of coffee carnival. Photo by our reporter Gao Wushuang
Ma Zhiyuan is live streaming in the "Black Bubble" coffee truck. Photo by our reporter Shu Qian
Car owner Jiangshan and "off-duty" coffee truck. Photo by our reporter Shu Qian
In August, a gentle breeze brushes against the shores of Dianchi Lake in Kunming, and the aroma of coffee permeates the 22 ℃ summer air.
From August 1st to 9th, the 2026 Dianchi International Coffee Culture Carnival with the theme of "Dian Coffee Gathers All Things to Live" arrived as scheduled. This city benchmark cultural and tourism IP event, which has been held for three consecutive years, has been fully upgraded this year. It adopts a city wide linkage model between the two main venues on the east and west banks of Dianchi Lake and nine characteristic sub venues. More than 200 characteristic coffee cars from 52 cities across the country gather around the lake, and more than 300 themed activities and 200 music performances are staged in rotation, creating a lifestyle event with coffee as the link and wheels as the carrier.
Flowing cultural symbols:
The Chinese story in a cup of coffee
Immersed in the bustling carnival scene, coffee carts of various shapes are like flowing cultural miniature museums, carrying unique regional genes.
Hu Xufei, from Qiandongnan, Guizhou, is dressed in traditional Miao clothing, with intricate silver ornaments shining brightly in the sunlight. As she greets guests, she makes a crisp and pleasant "jingle" sound, which stands out among the modern coffee stalls. Hu Xufei, who participated in the coffee carnival for the first time, enthusiastically handed her must-have sign - Guizhou style prickly pear American style - to curious diners. Give it a try, "she recommended with a smile." This coffee blends the sweetness of Guizhou's local prickly pear into a rich and mellow coffee, with a sour and refreshing aroma that can relieve greasiness and stimulate appetite. You can taste the wonderful taste of Guizhou's mountains and coffee collision in one bite. "For her, this car not only sells coffee, but also serves as a window to bring the unique ethnic customs and intangible cultural heritage of her hometown to tourists from all over the world.
Spanning thousands of miles, Mai Jianfeng came all the way from Shunde, Guangdong, just to showcase the unique coffee flavor of the "World Food Capital" to tourists at the carnival. The hot air in front of the stall was overwhelming, and he skillfully crafted his signature single skin milk coffee. This innovative drink combines the delicate taste of Shunde's traditional double skin milk with the rich heritage of coffee: using 125 degree steam to quickly "mash" the egg and milk, solidifying into a tender and smooth egg and milk layer, and then injecting hot coffee extract, it becomes this edible and delicious specialty drink, attracting visitors to stop and try it out.
I came from Xinjiang and drove for about half a month, covering more than 4500 kilometers, "Peng Xushun said with a smile. In order to catch up with this carnival, he crossed the Gobi Desert and high mountains in the northwest. Although physically exhausted, he felt that it was all worth it. This is currently the most influential coffee festival in the country, and the atmosphere has exceeded my expectations. In his mind, such a grand occasion cannot be without a coffee truck from Xinjiang. He wants to use the aroma of this cup of coffee to showcase the beauty of Xinjiang to more people.
A coffee cart is not only a mobile store, but also a flowing exhibition hall of regional culture - prickly pears from Guizhou, desserts from Shunde, and the charm of Xinjiang all meet in a cup of coffee by the Dianchi Lake.
Diversified life choices:
The 'slash life' on the wheels
The coffee truck not only carries flavor, but also a free expression of lifestyle.
Liu Zhan's primary job is as a laboratory doctor. During the holiday, he drove his homemade coffee truck all the way to Kunming. Give yourself a reason to come out and experience the different pace of life, "the gentle breeze swept over the stall, and he took out a thick commemorative book to carefully read through. Every time he attends a coffee event, he invites coffee owners from all over the world to leave their words and messages. May you be free and passionate. "" The mountains are high and the road is long, and there will be a time in the future. "Liu Zhan lightly flipped through the pages of the paper and recounted the stories along the way. He admitted that these handwritten messages were the most precious gifts of the journey, and also made him understand the true meaning of the coffee carnival - behind the flowing words, there are souls who love life and long for freedom, completing the most beautiful encounter and resonance among the rolling wheels.
Ma Zhiyuan from Changsha integrates dance art with coffee management. As the director of the dance studio, he named his coffee cart "Black Bubble". Beside the car, he often dances spontaneously, with one spin and one pause, which attracts cheers from tourists. Coffee is not a single beverage, but a medium of happiness and freedom of expression, "said Ma Zhiyuan. He plans to stay in Kunming for a longer period of time, explore the local customs of Yunnan, and experience the unique vitality of Yunnan coffee.
And Wang Yuqi from Shandong used to be a nine to five employee of a company. The atmosphere in Kunming is very suitable for the growth of coffee culture. At the coffee carnival, you can come into contact with a more diverse world and meet more like-minded friends. This experience is a rare gift in life, "he said sincerely.
These 'slash youths' are telling the world through multiple twists and turns that life is not just one standard answer. Whether it's doctors, teachers, or corporate employees, they can all find their own footnotes in the small world of coffee carts.
The engine of urban vitality:
From Festival IP to Daily Lifestyle
Since its establishment in 2024, the Dianchi International Coffee Culture Carnival has grown from a short-term festival to a coffee culture IP that affects the whole country. This carnival has built a comprehensive layout of "East West Coast Connection Dual Main Venue+Sub venue", with a total foot traffic of 6.464165 million and a total direct consumption income of 55.25174 million yuan. The event breaks away from the limitations of one-time festival operations and simultaneously lands on long-term coffee cultural and tourism carriers such as Diancui Coffee Complex and Zhangmei Village Pier "Haoyao Island", promoting coffee culture from short-term events to normalized and sustainable operation.
Jiangshan from Changsha has been a participant for three consecutive years and a witness to this transformation. This year, he drove his "off-duty" coffee truck and gathered friends to organize 11 cars to depart from Changsha together. Every time I come back, I feel like I'm back home. I wasn't familiar with it in the first year, but I started looking forward to it in advance in the second year. This year, without receiving any notification, everyone has already been inquiring about it - this is a kind of agreement. "This tacit understanding is precisely a sign that an event has been upgraded from worth coming to must come back.
Jiangshan represents the "distant guests" among the 200 coffee trucks - they come with their respective regional cultures, product concepts, and aspirations for freedom, and make a brief but passionate appearance by the Dianchi Lake. The growth of local brand Xingye provides another narrative: flow can settle into roots, and festivals can evolve into daily life.
Looking back at the first Carnival, as a startup brand, Xing also tested the waters with a coffee cart. In the second edition, upgraded to a featured booth, established brand awareness with the help of cultural and tourism traffic, and achieved a leap from being seen to remembered. In the third edition, Xingye bid farewell to mobile stalls and established long-term physical stores in the Diancui Complex on the east bank of Dianchi Lake, becoming a fixed offline experience space for the carnival.
From coffee trucks to special booths, and then to physical stores, this is not only the growth of Xingye, but also a microcosm of the development of Kunming's coffee industry. "Zhang Sixi, the brand director of Xingye Boutique Coffee, said that Carnival not only transforms the lakeside pedestrian flow into real consumption, but also makes local coffee a tangible, sensory, and tasting carrier.
From short-term festivals to sustainable urban cultural symbols, the Dianchi International Coffee Culture Carnival is undergoing a more profound evolution, and the urban landscape of "lakeside spring city, landscape flower city" is quietly taking shape by the Dianchi Lake. When the flowing wheels meet the rooted stores, when distant stories blend into local daily life, the coffee aroma and wheel marks left by the Dianchi Lake have become the most vivid and touching footnotes of "a life called Yunnan".
Yunbao Full Media Reporter Shu Qian
Editor: Du Shiyu