云南省委书记省长，与瑞幸咖啡郭谨一会谈Yunnan Provincial Party Secretary and Governor, have a meeting with Guo Jin from Luckin Coffee

据“云南发布”微信公众号消息，8月19日，云南省委书记王宁，省委副书记、省长王予波在昆明与瑞幸咖啡联合创始人、首席执行官郭谨一一行举行工作会谈。省委副书记、昆明市委书记刘洪建参加。

8月19日，王宁、王予波在昆明与郭谨一一行举行工作会谈。王宁说，云南咖啡种植条件优越、品质优良，咖啡产业全链条快速增长，已发展成为近千亿级的大产业，未来前景广阔、市场潜力巨大。希望瑞幸咖啡继续深耕云南，深度参与云南咖啡种植、加工、销售全产业链发展，持续提升云南咖啡品牌影响力，建立保障咖农收益长效机制，在助力产业发展、农民增收中，开拓企业发展新空间，实现互利共赢。

另据“昆明发布”微信公众号消息，2026年8月19日，省委副书记、昆明市委书记刘洪建陪同郭谨一一行考察咖啡产业发展，到瑞幸咖啡庾园店、滇萃·咖啡综合体、幸也精品咖啡滇池东岸店、春咖咖·雨林瀑布咖啡店，详细了解产业培育、门店运营、消费场景打造等情况。

刘洪建陪同郭谨一一行到幸也精品咖啡滇池东岸店考察。图源：昆明发布众所周知，云南省是我国咖啡核心主产区，省内小粒种咖啡种植面积、总产量均占全国的98%以上。

云南咖啡种植历史可追溯至1892年，大理白族自治州宾川县朱苦拉村种下第一株咖啡苗，这批种子繁衍的植株至今仍有30多棵在开花结果，成为中国咖啡种植史的鲜活见证。

高黎贡山下的咖啡种植园。图源：云南网在种业端，云南自主选育了22个咖啡品种，全省咖啡精品率从2021年的8%，提高到2025年的41.7%。在加工端，云南大力发展精深加工，开发了咖啡的全品类产品，咖啡精深加工率从5年前的20%，提高到了现在的85%。在市场端，云南打造区域公共品牌，既与龙头企业合作，又培育本土品牌，使云南咖啡远销世界40多个国家和地区。

According to the WeChat official account of "Yunnan Publishing", on August 19, Wang Ning, secretary of the CPC Yunnan Provincial Committee, Wang Yubo, deputy secretary of the CPC Yunnan Provincial Committee and governor of Yunnan Province, held working talks with Guo Jin, co-founder and CEO of Ruixing Coffee in Kunming. Liu Hongjian, Deputy Secretary of the Provincial Party Committee and Secretary of the Kunming Municipal Party Committee, attended.

On August 19th, Wang Ning and Wang Yubo held work talks with Guo Jin and his delegation in Kunming. Wang Ning said that Yunnan has superior coffee planting conditions and excellent quality. The coffee industry has grown rapidly throughout the entire chain and has developed into a large industry worth nearly 100 billion yuan. The future prospects are broad and the market potential is enormous. I hope Luckin Coffee will continue to deepen its cultivation in Yunnan, participate deeply in the development of the entire industry chain of coffee planting, processing, and sales in Yunnan, continuously enhance the influence of Yunnan coffee brands, establish a long-term mechanism to ensure the income of coffee farmers, and explore new opportunities for enterprise development while helping to promote industrial development and increase farmers' income, achieving mutual benefit and win-win results.

The Governor of Chang'an Avenue (WeChat ID: Capitalnews) noticed that in November 2025, Wang Yubo held a work meeting with Guo Jinyi in Kunming. Entrusted by Wang Ning, Wang Yubo welcomed Guo Jin's visit on behalf of the Provincial Party Committee and Provincial Government.

In addition, according to the WeChat official account of "Kunming Release", on August 19, 2026, Liu Hongjian, deputy secretary of the provincial party committee and secretary of the Kunming municipal party committee, accompanied Guo Jin to investigate the development of the coffee industry one by one, and went to Ruixing Coffee Harlem Store, Diancui Coffee Complex, Xingye Boutique Coffee Dianchi East Shore Store, Spring Coffee Cafe Rainforest Falls Cafe Store to learn more about the industrial cultivation, store operation, consumer scene building, etc.

Liu Hongjian accompanied Guo Jin on a visit to Xingye Boutique Coffee on the east bank of Dianchi Lake for inspection. As is well known, Yunnan Province is the core coffee producing area in China, with the planting area and total output of small grain coffee in the province accounting for over 98% of the country's total.

The history of coffee cultivation in Yunnan can be traced back to 1892, when the first coffee seedling was planted in Zhukula Village, Binchuan County, Dali Bai Autonomous Prefecture. More than 30 plants from this batch of seeds are still blooming and bearing fruit, becoming a vivid witness to the history of coffee cultivation in China.

Coffee plantation at the foot of Gaoligong Mountain. Source: In the seed industry, Yunnan has independently bred 22 coffee varieties, and the province's coffee premium rate has increased from 8% in 2021 to 41.7% in 2025. On the processing side, Yunnan vigorously develops deep processing and has developed a full range of coffee products. The deep processing rate of coffee has increased from 20% five years ago to 85% now. On the market side, Yunnan has created regional public brands by collaborating with leading enterprises and cultivating local brands, enabling Yunnan coffee to be exported to more than 40 countries and regions around the world.

During this period, everyone has heavy interview tasks and often stays up late to rush to finish their work. Why not have a cup of Yunnan coffee to refresh yourself and experience this unique flavor? "On March 7, 2026, at the open day event held by the Yunnan Provincial Delegation at the Fourth Session of the 14th National People's Congress, Wang Ning, a representative of the National People's Congress and Secretary of the Yunnan Provincial Party Committee, issued a special" coffee invitation "to everyone while answering questions from reporters.

According to Wang Ning, five years ago, coffee farmers in Yunnan Province had a household income of only over 10000 yuan. Now it has multiplied several times, and the average annual income of households is over 30000 yuan, with some reaching hundreds of thousands. Coffee farmers say that our coffee not only tastes fragrant, but also makes people's lives sweeter and happier

Source: Chang'an Street Governor's WeChat official account

Reporter: Tan Qing