延边成功举办民族交融咖啡创意大赛Yanbian successfully held the Ethnic Integration Coffee Creative Competition

8月22日，“一杯同心咖·中华一家亲”延边民族交融咖啡创意大赛在延吉市延边大学西侧广场开幕。活动由延边州人民政府指导，延边州民族事务委员会、延边州文化广播电视和旅游局、延边州商务局、云南省保山市产业园区管委会、延吉市人民政府共同主办。

此次活动紧扣全国旅游促“三交”计划试点城市建设任务，以咖啡为媒推动东北与西南跨区域资源互补、文化互鉴、产业协同，打通“西南原料基地+东北消费场景”产业链条，推动流量向文旅消费留量转变，探索特色产业赋能兴边富民路径，有形有感有效铸牢中华民族共同体意识。

大赛开幕式在《红太阳照边疆》乐器重奏表演与《延边魂》歌声中拉开序幕，延边州、保山市相关领导先后致辞。活动现场播放“延吉咖啡师”国家级劳务品牌专项推介短视频，保山市咖啡产业协会、江门市分别作咖啡产业产品和咖啡设备制造产业推介，延边州咖啡协会发布延边咖啡产业未来发展规划。

随后举行“咖香南北·合作共赢”产业合作签约仪式，两地12家咖啡企业分两轮现场签约，涵盖原料供应、联合品牌开发、渠道共享等领域；延吉—保山咖啡文化展示中心项目同步揭幕，云延两地产业协作迈上新台阶。最终，开幕式在延边明太鱼啦啦队活力四射的特色舞蹈中圆满落幕。

活动配套设置咖啡文化市集，集中展销云南保山咖啡豆、延边本土烘焙豆及咖啡器具、文创产品，商务局组织老字号商户、文旅局组织非遗商户参展，实现咖啡产业与本土民俗文化多元联动。同步推出“一元喝咖啡”专属优惠活动，有效激活文旅消费市场。

On August 22nd, the "One Cup of Same Heart Coffee, One Chinese Family" Yanbian Ethnic Integration Coffee Creative Competition opened at the West Square of Yanbian University in Yanji City. The event is guided by the People's Government of Yanbian Prefecture, jointly organized by the Ethnic Affairs Committee of Yanbian Prefecture, Yanbian Prefecture Cultural Radio, Television and Tourism Bureau, Yanbian Prefecture Commerce Bureau, Baoshan Industrial Park Management Committee of Yunnan Province, and Yanji Municipal People's Government.

This event is closely related to the construction task of pilot cities for the national tourism promotion "Three Exchanges" plan, using coffee as a medium to promote cross regional resource complementarity, cultural exchange, and industrial synergy between Northeast and Southwest China, connecting the "Southwest Raw Material Base+Northeast Consumption Scene" industrial chain, promoting the transformation of traffic to cultural and tourism consumption retention, exploring the path of empowering border areas and enriching the people with characteristic industries, and effectively forging the sense of community of the Chinese nation.

The activity innovates the "culture+event+industry" model, publicly recruiting participants from all over the country, regardless of ethnicity or region. 30 participants compete on the same stage, and 6 are selected through preliminary rounds to advance to the finals. The contestants use coffee as a carrier to integrate excellent traditional Chinese culture, various ethnic cultures, and regional characteristics into their creative works, and simultaneously give creative concept speeches. The judging panel comprehensively scores from the dimensions of theme fit, cultural integration, taste and flavor, and creative presentation, and selects 1 first prize, 2 second prizes, and 3 third prizes.

The opening ceremony of the competition kicked off with the performance of the instrument ensemble "Red Sun Shines on the Border" and the singing of "Yanbian Soul". Leaders from Yanbian Prefecture and Baoshan City delivered speeches successively. At the event, a short video promoting the national level labor service brand "Yanji Coffee Master" was played. The Baoshan Coffee Industry Association and Jiangmen City respectively promoted coffee industry products and coffee equipment manufacturing industries. The Yanbian Coffee Association released the future development plan for the Yanbian coffee industry.

Subsequently, a signing ceremony for the "Coffee Fragrance North South Cooperation Win Win" industry cooperation was held, with 12 coffee companies from both regions signing contracts in two rounds on-site, covering areas such as raw material supply, joint brand development, and channel sharing; The Yanji Baoshan Coffee Culture Exhibition Center project was unveiled simultaneously, marking a new level of industrial cooperation between the two cities. In the end, the opening ceremony came to a successful conclusion with the energetic and distinctive dance of the Yanbian Mingtaiyu cheerleading team.

The event is accompanied by a coffee culture market, which focuses on showcasing Yunnan Baoshan coffee beans, Yanbian local roasted beans and coffee utensils, cultural and creative products. The Commerce Bureau organizes old brand merchants and the Culture and Tourism Bureau organizes intangible cultural heritage merchants to participate in the exhibition, realizing the diversified linkage between the coffee industry and local folk culture. Simultaneously launching the exclusive promotion of "One Yuan Coffee Drinking", effectively activating the cultural and tourism consumption market.

On the second day of the event, the attending guests will go to Hunchun Cross border E-commerce Industrial Park for investigation and research, and hold a symposium to discuss in-depth topics such as cooperation in the Yunyan coffee industry, promotion of ethnic coffee culture, and integrated development of multi-ethnic industries, in order to consolidate development consensus. (Source: Yanbian Prefecture Committee Propaganda Department)