盛夏时节，清爽低负担的饮品已成为消费者消暑首选。为丰富夏日饮品矩阵，瑞幸咖啡7月6日上新多款冷萃产品，不仅推出埃塞瑰夏冷萃、瑰夏云朵冷萃两款全新冷萃咖啡，还带来回归的生椰家族爆款大西瓜生椰冷萃。系列产品兼顾精品咖啡尝鲜与大众消暑需求，依托单一产地埃塞瑰夏精品咖啡豆与创新制作工艺，为夏日咖啡市场带来高品质、清爽化的饮用体验。据悉，三款饮品均采用瑞幸优质原料与快速冷萃工艺，从源头保障饮品风味与品质。全
盛夏时节，清爽低负担的饮品已成为消费者消暑首选。为丰富夏日饮品矩阵，瑞幸咖啡7月6日上新多款冷萃产品，不仅推出埃塞瑰夏冷萃、瑰夏云朵冷萃两款全新冷萃咖啡，还带来回归的生椰家族爆款大西瓜生椰冷萃。系列产品兼顾精品咖啡尝鲜与大众消暑需求，依托单一产地埃塞瑰夏精品咖啡豆与创新制作工艺，为夏日咖啡市场带来高品质、清爽化的饮用体验。
据悉，三款饮品均采用瑞幸优质原料与快速冷萃工艺，从源头保障饮品风味与品质。全系产品采用埃塞俄比亚单一产地瑰夏精品咖啡豆，风味清甜高级，咖啡豆配方曾斩获2026 IIAC国际咖啡品鉴大赛最高奖项——铂金奖。同时创新使用快速冷萃工艺，能够萃取出咖啡豆原生风味，减少尾端苦感和杂感，余韵干净，保留冷萃饮品清爽纯粹的特质，更加适配夏季饮用场景。
在此基础上，三款产品又以差异化风味定位，覆盖大众的多元消费需求。其中，瑰夏冷萃系列的两款饮品主打专业精品调性，是咖啡爱好者品鉴精品风味的优质选择。瑰夏云朵冷萃大杯不另外加糖的情况下，热量只有约88大卡，埃塞瑰夏冷萃则0脂0卡，健康且低负担。
回归的大西瓜生椰冷萃则聚焦夏日应季清爽健康需求，采用经典配方，大杯不另外加糖的情况下只有约110大卡。产品采用HPP低温超高压冷榨西瓜汁，保留鲜果原有的清甜和西瓜果香，同时搭配瑞幸专属印尼生椰岛的优质生椰，1小时急速锁鲜，实现多重风味的平衡交融，消暑解渴又清爽不腻，精准贴合大众夏日饮用偏好。
严苛的全球原产地供应链布局，是瑞幸稳定输出高品质饮品的核心支撑。瑞幸通过深耕全球优质产区，构建起了完善的原料采购与品控体系。咖啡原料源自埃塞俄比亚、巴西等全球黄金产区。其中瑞幸在埃塞采购的SOE咖啡豆品类最为丰富，包括耶加雪菲、瑰夏、花魁等细分品种。生椰原料产自瑞幸印尼专属生椰岛等，同时严格筛选各类应季鲜果食材。瑞幸咖啡从供应链源头把控原料品质，为每一款饮品的优质风味和稳定品质打下坚实基础。
此次多款专业冷萃饮品的上新，并非简单的季节性产品迭代，而是瑞幸专业化、高品质发展战略在冷萃赛道的深度落地。依托完善的原产地供应链、成熟的创新工艺与差异化产品布局，瑞幸不断丰富夏日饮品消费场景，持续打磨饮品品质与饮用体验，以高频的产品创新，为国内消费饮品市场注入了源源不断的新鲜活力。
In the summer season, refreshing and low burden drinks have become the first choice for consumers to cool down. To enrich the summer beverage matrix, Luckin Coffee launched a variety of new cold brew products on July 6th. Not only did they introduce two new cold brew coffees, Ethiopian Guixia Cold Extract and Guixia Cloud Cold Extract, but they also brought back the popular watermelon coconut cold extract from the coconut family. The series of products cater to both the taste of premium coffee and the cooling needs of the public, relying on the high-quality and refreshing drinking experience of Ethiopian Guixia premium coffee beans from a single origin and innovative production techniques, bringing the summer coffee market a high-quality and refreshing drinking experience.
It is reported that all three beverages are made with high-quality ingredients and rapid cold extraction technology from Luckin Coffee, ensuring the flavor and quality of the drinks from the source. All products in the series use high-quality Guixia coffee beans from a single origin in Ethiopia, with a sweet and premium flavor. The coffee bean formula has won the highest award in the 2026 IIAC International Coffee Tasting Competition - the Platinum Award. At the same time, the innovative use of rapid cold extraction technology can extract the original flavor of coffee beans, reduce the bitterness and impurities at the end, clean the aftertaste, and retain the refreshing and pure characteristics of cold extracted drinks, making it more suitable for summer drinking scenarios.
On this basis, the three products are positioned with differentiated flavors to cover the diverse consumer needs of the public. Among them, the two beverages in the Guixia Cold Extract series focus on professional and exquisite flavors, making them high-quality choices for coffee enthusiasts to taste premium flavors. Without adding sugar, the Guixia Cloud Cold Extraction Cup only has about 88 calories, while the Ethiopian Guixia Cold Extraction has 0 fat and 0 calories, making it healthy and low burden.
The returning watermelon coconut cold extract focuses on the refreshing and healthy needs of summer season, using a classic formula that only contains about 110 calories in large cups without additional sugar. The product uses HPP low-temperature and ultra-high pressure cold pressed watermelon juice, retaining the original sweetness and watermelon fruit aroma of fresh fruit, while pairing it with high-quality coconut from Luckin's exclusive Indonesian Coconut Island. It quickly locks in multiple flavors in one hour, achieving a balanced blend of multiple flavors, relieving heat and thirst while refreshing and not greasy, accurately fitting the summer drinking preferences of most people.
The strict global origin supply chain layout is the core support for Luckin Coffee's stable output of high-quality beverages. Luckin Coffee has established a comprehensive raw material procurement and quality control system by deeply cultivating high-quality production areas around the world. The coffee ingredients are sourced from global gold producing regions such as Ethiopia and Brazil. Among them, Luckin Coffee has the most diverse category of SOE coffee beans purchased in Ethiopia, including sub varieties such as Yejia Xuefei, Guixia, and Huakui. The raw materials for coconut production are sourced from Luckin Indonesia's exclusive coconut island, and various seasonal fresh fruit ingredients are strictly screened. Luckin Coffee controls the quality of raw materials from the source of the supply chain, laying a solid foundation for the high-quality flavor and stable quality of each beverage.
The launch of multiple professional cold brew beverages this time is not simply a seasonal product iteration, but a deep landing of Luckin Coffee's specialized and high-quality development strategy in the cold brew track. Relying on a well-established origin supply chain, mature innovative processes, and differentiated product layout, Luckin Coffee continues to enrich the summer beverage consumption scene, continuously polish the quality and drinking experience of beverages, and inject a continuous stream of fresh vitality into the domestic consumer beverage market through high-frequency product innovation.
