当下盛夏来临，热咖啡闷热、冰咖苦涩、热量超标、午后犯困成为大众饮用咖啡的普遍困扰。摩氏咖啡推出新品薄荷冰美式，依托甄选原料与专业烘焙工艺，解决夏季咖啡饮用多重痛点，面向全年龄段消费群体提供便携低卡冰咖新选择。夏季消费者喝咖啡存在多重痛点：热饮闷热不适，普通冰咖啡仅短暂冰凉，黑咖啡苦涩难入口，高卡咖啡让身材管理人群望而却步，午后工作学习极易精神倦怠。薄荷冰美式精准对应市场需求，冷水即可冲泡，天然薄荷
当下盛夏来临，热咖啡闷热、冰咖苦涩、热量超标、午后犯困成为大众饮用咖啡的普遍困扰。摩氏咖啡推出新品薄荷冰美式，依托甄选原料与专业烘焙工艺，解决夏季咖啡饮用多重痛点，面向全年龄段消费群体提供便携低卡冰咖新选择。
夏季消费者喝咖啡存在多重痛点：热饮闷热不适，普通冰咖啡仅短暂冰凉，黑咖啡苦涩难入口，高卡咖啡让身材管理人群望而却步，午后工作学习极易精神倦怠。薄荷冰美式精准对应市场需求，冷水即可冲泡，天然薄荷中和咖啡涩感，咖啡因搭配薄荷双重提神，且一杯薄荷冰美式热量仅相当于两口苹果，控卡人群可轻负担日常饮用。产品覆盖职场白领、学生、咖啡爱好者、Z 世代、户外出行人群与健康控卡人群，适配多元夏日场景。
摩氏咖啡基底选用越南罗布斯塔速溶咖啡。越南作为全球第二大咖啡出口国、最大罗布斯塔产区，该咖啡豆咖啡因、绿原酸含量更高，含糖量仅为阿拉比卡豆一半，自带核桃、榛果、谷物醇厚风味。添加 6% 天然冰晶薄荷固体提取物，原料取自天然薄荷茎叶，带来从舌尖蔓延全身的持久清凉，凉感清新不刺激，同时有助提升专注力。
风味由 Q-Grader 国际品鉴师定制烘焙曲
线，采用中深度烘焙，降低咖啡酸度，醇厚口感与薄荷清冽形成丰富层次。同时，摩氏薄荷冰美式支持 3 秒冷水速溶，独立小条分装，避免大包装反复开封受潮、风味流失，通勤、露营、出游均可随身携带，还可搭配气泡水、冰块自制多款门店同款特调。
夏季喝咖啡核心痛点并非苦涩，而是闷热。市面多数冰咖啡仅依靠冰块实现短时低温，而薄荷冰美式从原料自带长效凉感，兼顾口感、便捷与健康，让消费者无需出门，随时随地冲泡一杯清爽醒神的冰美式。
依托专业咖啡研发实力，摩氏坚持严选全球咖啡原料，打造适配日常多场景的平价速溶咖啡。本次薄荷冰美式专为夏季研发，以天然原料、低卡配方、便携设计，满足大众夏日清爽喝咖啡的需求，为市场带来差异化速溶冰咖新品。
As summer approaches, hot coffee is stuffy, cold coffee is bitter, excessive calories, and afternoon drowsiness have become common problems for the public drinking coffee. Morse Coffee has launched a new product, Mint Iced American style, which relies on carefully selected ingredients and professional roasting techniques to solve the multiple pain points of summer coffee consumption. It provides a portable low calorie iced coffee new choice for consumers of all ages.
There are multiple pain points for consumers drinking coffee in summer: hot drinks are stuffy and uncomfortable, ordinary iced coffee is only briefly cold, black coffee is bitter and difficult to drink, high calorie coffee makes body management people hesitate, and afternoon work and study are prone to mental fatigue. Mint Ice American corresponds precisely to market demand, and can be brewed with cold water. Natural mint neutralizes the astringency of coffee, and caffeine is paired with mint to double the energy boost. Moreover, one cup of Mint Ice American is only equivalent to two mouthfuls of apples in calories, making it easy for card holders to afford daily consumption. The product covers white-collar workers, students, coffee enthusiasts, Generation Z, outdoor travelers, and health card holders, and is suitable for diverse summer scenes.
Mo's coffee base uses Vietnamese Robusta instant coffee. As the world's second largest coffee exporting country and the largest Robusta production area, Vietnam's coffee beans have higher caffeine and chlorogenic acid content, and only half the sugar content of Arabica beans. They come with rich flavors of walnuts, hazelnuts, and grains. Add 6% natural ice crystal peppermint solid extract, sourced from natural peppermint stems and leaves, to provide long-lasting coolness that spreads from the tip of the tongue throughout the body. The cool sensation is refreshing and non irritating, while also helping to enhance focus.
Flavors are customized by Q-Grader international tasters for baked goods
Line, using medium to deep roasting to reduce coffee acidity, resulting in a rich and mellow taste with mint clarity, forming a rich layering. At the same time, Morse Mint Ice American supports 3-second cold water instant dissolution, independent small strip packaging, to avoid repeated opening of large packages, moisture and flavor loss. It can be carried with you for commuting, camping, and travel, and can also be paired with bubble water, ice cubes, homemade, and various store style special adjustments.
The core pain point of drinking coffee in summer is not bitterness, but stuffiness. Most iced coffees on the market rely solely on ice cubes to achieve short-term low temperatures, while peppermint iced Americano comes with long-lasting coolness from its raw materials, balancing taste, convenience, and health, allowing consumers to brew a refreshing and invigorating iced Americano anytime, anywhere without leaving their homes.
Relying on its professional coffee research and development capabilities, Morse insists on carefully selecting global coffee ingredients to create affordable instant coffee that is suitable for various daily scenarios. This mint ice cream is specially developed for summer, using natural ingredients, low calorie formula, and portable design to meet the public's demand for refreshing coffee in summer, bringing a differentiated instant ice coffee new product to the market.
