网友在服务区遇“假”星巴克?Logo下标注:星巴克授权咖啡服务;星巴克:该服务统归雀巢运营管理;雀巢:用的咖啡豆与星巴克一致Did a netizen encounter a 'fake' Starbucks in the service area? Logo annotation: Starbucks authorized coffee service; Starbucks: This service is managed and operated by Nestle; Nestle: uses the same coffee beans as Starbucks
8月19日,有网友发帖称在南通市石庄服务区内看见一家星巴克,但装潢却与普通门店不同。该网友表示普通门店32元可以买到大杯美式咖啡,但在这家星巴克授权咖啡服务点位只能买到中杯美式咖啡。

8月27日,经视直播记者联系上星巴克官方客服,工作人员表示星巴克与雀巢确有此授权服务,并非“假”星巴克,而该咖啡服务统归雀巢运营管理。

雀巢旗下星巴克咖啡服务的专线客服表示,该项目为雀巢获得星巴克授权的星巴克授权咖啡服务,属于正版点位,服务区、学校、医院、办公场所等营业场景均可布设。雀巢拥有星巴克除线下门店饮品业务之外,包装咖啡、餐饮渠道咖啡及茶饮产品的全球营销权,咖啡机所使用的咖啡豆和星巴克门店一致;但饮品的制作工具、配方、成品口味能否和星巴克直营店完全相同,客服暂不清楚,该问题可登记反馈。

关于价格方面,该类授权自助点位售价可能比星巴克直营店高出一两元,点位之间价格并不统一,不同场景、不同城市定价均可存在差异。至于全国点位总数,客服暂无确切数据,大部分设有星巴克门店的城市基本都已开放该项咖啡服务。
来源:经视直播
On August 19th, a netizen posted that they saw a Starbucks in Shizhuang Service Area, Nantong City, but the decoration was different from ordinary stores. The netizen stated that a regular store can buy a large American coffee for 32 yuan, but at this Starbucks authorized coffee service point, only a medium American coffee can be purchased.
On August 27th, a reporter from Jingshi Live contacted the official customer service of Starbucks, and the staff stated that Starbucks and Nestle do have this authorized service, which is not a "fake" Starbucks, and the coffee service is managed and operated by Nestle.
The dedicated customer service of Nestle's Starbucks coffee service stated that this project is a Starbucks authorized coffee service that Nestle has obtained from Starbucks. It is a legitimate location and can be set up in service areas, schools, hospitals, offices, and other business scenarios. Nestle owns the global marketing rights for Starbucks' packaged coffee, catering channel coffee, and tea products, in addition to its offline beverage business. The coffee beans used in coffee machines are consistent with those used in Starbucks stores; But whether the production tools, formulas, and finished product flavors of the beverage can be exactly the same as those of Starbucks direct stores is currently unclear to customer service. This issue can be registered for feedback.
In terms of pricing, the price of this type of authorized self-service point may be one or two yuan higher than that of Starbucks direct stores, and the prices between points are not uniform, with differences in pricing in different scenarios and cities. As for the total number of locations nationwide, customer service does not have exact data yet. Most cities with Starbucks stores have already opened this coffee service.
Source: Jingshi Live Streaming