“一杯咖啡的温暖”再次启航，沪上千余家咖啡店传递公益温度The warmth of a cup of coffee sets sail again, with over a thousand coffee shops in Shanghai spreading the warmth of public welfare
在上海，咖啡馆不仅是品尝咖啡和休闲放松的消费场景，它们也正在成为城市公益网络中的一个个节点。
2026年上海慈善周期间，由上海市民政局主办的“一杯咖啡的温暖”公益活动第五次启动。8月31日至9月6日，超过90个咖啡品牌、1300余家咖啡门店将参与其中，通过消费联动捐赠、店内扫码、公益宣传和互动体验等方式，为流动儿童与孤独症儿童募集善款。
与举办之初相比，这项活动的参与范围正在变得更加广泛。
今年参与活动的既有熊爪咖啡、挪瓦咖啡、一尺花园、来伊份、汉堡王、肯德基、由心咖啡、FASCINO法系诺等长期合作伙伴，也有阿拉比卡、Magic Focus麦百年、BOOCUP、满坡栗等新加入的品牌。
与此同时，爱心咖啡馆不再只集中于核心商圈和大型连锁门店。徐汇老街上的独立咖啡馆、扎根居民区的社区小店，以及分布在浦东、闵行、青浦、金山、崇明和奉贤等地的乡村咖啡馆，也加入了此次活动。
此外，新华书店、三联书店、上海书城、复旦经世书局、钟书阁、大隐书局、思南书局等68家书刊行业营业场所内的咖啡馆同样参与其中。咖啡馆、书店、社区空间和乡村文旅场景由此被连接起来，让公益进入更多市民日常可接触的空间。
这也是“一杯咖啡的温暖”连续举办五年后呈现出的一个变化：公益不必只发生在大型募捐活动中，也可以进入买咖啡、逛书店和社区散步这样的生活场景。
活动期间，部分企业会将指定咖啡的销售与公益捐赠挂钩，消费者每购买一杯咖啡，便可为公益项目贡献一份力量。部分门店则通过张贴海报、设置台卡和杯贴、播放公益视频等方式，向到店顾客介绍相关项目。熊爪咖啡、来伊份来咖、FASCINO法系诺等品牌还将在门店开展爱心回礼和互动活动。
市民也可以直接在参与活动的咖啡馆内扫码捐赠，或登录腾讯公益平台、淘宝阿里巴巴公益平台，搜索“一杯咖啡的温暖”参与活动。完成捐赠后，市民可在线领取电子爱心证书，并申请公益事业捐赠电子票据。
为了方便市民寻找参与门店，活动还与地图平台合作。市民可打开高德地图搜索“爱心咖啡地图”，或通过“高德公益”查询附近的公益咖啡点。原本分散在城市不同角落的门店，被整合进一张可以随时查询的公益地图中。
本次活动募集的善款由上海联劝公益基金会统一接收并开具捐赠票据，全部用于“守‘沪’童心”流动儿童关爱项目和“启航星光”孤独症儿童关爱项目。
长三角咖啡行业协会、上海市食品协会、上海市儿童福利基金会等社会组织也将参与企业动员和公益传播。腾讯公益、高德公益、大众点评等平台则提供技术和流量支持。活动期间，南京路、徐家汇、五角场等商圈大屏及部分地铁、公交电子屏也将播放公益宣传内容。
对上海而言，咖啡已经成为城市生活中高频而日常的消费。依托遍布街区、社区和乡村的咖啡馆，公益也可以拥有更多触达普通人的入口。
一杯咖啡所能带来的改变或许有限，但当1300余家门店和更多消费者共同参与，它所连接起来的，就不再只是一笔笔零散的捐赠，而是一种更接近日常生活的城市公益方式。
In Shanghai, coffee shops are not only consumption scenes for tasting coffee and relaxing, but they are also becoming nodes in the city's public welfare network.
During the 2026 Shanghai Charity Week, the "Warmth of a Cup of Coffee" public welfare activity hosted by the Shanghai Civil Affairs Bureau was launched for the fifth time. From August 31st to September 6th, over 90 coffee brands and more than 1300 coffee shops will participate, raising funds for mobile children and children with autism through consumer linkage donations, in store QR code scanning, public welfare promotion, and interactive experiences.
Compared to its inception, the scope of participation in this event is becoming more extensive.
This year's event was participated by long-term partners such as Bear Claw Coffee, Novak Coffee, One Foot Garden, Laiyifen, Burger King, KFC, Youxin Coffee, FASSINO Fano, as well as Arabica, Magic Focus Mai Centennial BOOCUP、 Newly added brands such as Manpo Li.
At the same time, Love Caf é is no longer limited to core business districts and large chain stores. Independent cafes on Xuhui Old Street, community small shops rooted in residential areas, and rural cafes located in Pudong, Minhang, Qingpu, Jinshan, Chongming, and Fengxian have also joined this event.
In addition, 68 coffee shops in the book and magazine industry, including Xinhua Bookstore, Sanlian Bookstore, Shanghai Book City, Fudan Jingshi Bookstore, Zhongshuge, Dayin Bookstore, Sinan Bookstore, etc., also participated. Coffee shops, bookstores, community spaces, and rural cultural and tourism scenes are thus connected, allowing public welfare to enter more spaces that citizens can access in their daily lives.
This is also a change that has emerged after five consecutive years of "The Warmth of a Cup of Coffee": public welfare does not have to only occur in large-scale fundraising events, but can also enter life scenes such as buying coffee, browsing bookstores, and taking community walks.
The Warmth of a Cup of Coffee "related merchandise
During the event, some companies will link the sales of designated coffee with public welfare donations. Consumers can contribute to public welfare projects by purchasing a cup of coffee. Some stores introduce relevant projects to customers by posting posters, setting up table cards and cup stickers, and playing public welfare videos. Brands such as Bear Claw Coffee, Laiyifen Laika, and FASSINO Fano will also carry out love giving and interactive activities in their stores.
Citizens can also directly scan the QR code to donate at the participating coffee shops, or log in to Tencent Charity Platform, Taobao Alibaba Charity Platform, and search for "the warmth of a cup of coffee" to participate in the activity. After completing the donation, citizens can obtain an electronic certificate of love online and apply for electronic receipts for public welfare donations.
In order to facilitate citizens in finding participating stores, the event also collaborates with a map platform. Citizens can open the Gaode map and search for the "Love Coffee Map", or search for nearby public welfare coffee shops through "Gaode Charity". The stores that were originally scattered in different corners of the city have been integrated into a public welfare map that can be queried at any time.
The funds raised in this event will be uniformly received and issued donation receipts by the Shanghai Lianquan Public Welfare Foundation, all of which will be used for the "Guarding the Heart of Shanghai" mobile children care project and the "Sailing Star" autism children care project.
Social organizations such as the Yangtze River Delta Coffee Industry Association, Shanghai Food Association, and Shanghai Children's Welfare Foundation will also participate in enterprise mobilization and public welfare communication. Tencent Charity, Gaode Charity, Dianping and other platforms provide technical and traffic support. During the event, public welfare promotional content will also be displayed on the large screens of commercial districts such as Nanjing Road, Xujiahui, and Wujiaochang, as well as on some subway and bus electronic screens.
For Shanghai, coffee has become a frequent and daily consumption in urban life. By relying on coffee shops scattered throughout neighborhoods, communities, and rural areas, public welfare can also have more entrances that reach ordinary people.
The changes that a cup of coffee can bring may be limited, but when more than 1300 stores and more consumers participate together, what it connects is no longer just scattered donations, but a city public welfare approach that is closer to daily life.