从袋鼠到食蚁兽，00后姑娘开了13家异宠咖啡店From kangaroos to anteaters, post-2000s girls have opened 13 exotic pet coffee shops
在杭州运河天地，最近悄无声息地多了一只“食蚁兽”，推开Anteater Coffee的门，食蚁兽慢悠悠地踱步，客人举着手机拍照、发朋友圈，这已经是主理人阿妍在杭州的第5家异宠主题咖啡店了。
开店前调研了很久，发现杭州撸猫、撸狗的店实在太多了。阿妍告诉记者，“我们就想，能不能做点不一样的？”
“不一样”，让她从2025年1月的第一家袋鼠咖啡馆起步，一路开出了树懒、水獭、食蚁兽、狐獴等主题门店，如今在全国已经拥有13家店。从一个爱养宠物的00后女孩，到异宠咖啡赛道的开创者，阿妍用一杯咖啡，打开了一个全新的商业图景。
食蚁兽在咖啡馆内。受访者供图
“没想到效果意外非常好”
去年初，阿妍察觉到一个趋势：猫咖、狗咖越来越多，同质化严重。她和丈夫商量后，决定赌一把——做杭州第一家袋鼠主题咖啡馆。
店里有两只“沼林袋鼠”，一只身价4万到5万元。它们体型小巧，身长平均只有30厘米，主要以树叶、嫩芽、树皮和蘑菇为食，性格友好。从陈设到餐品，店里处处充满了袋鼠元素。开业那天，阿妍心里其实没底。杭州人真的会为一杯咖啡跑来撸袋鼠吗？
“没想到效果意外非常好！”阿妍说。开了一年的袋鼠咖啡馆形成了稳定的客流，工作日也有百余人前来打卡，周末更是翻倍。
袋鼠火了之后，第二家很快跟上。这一次，主角是树懒。
在滨江区莲荷里B1层的树懒咖啡馆，店里的“大明星”是一只叫“呆呆”的二趾树懒。它一般趴在仿真树上，头上还用蝴蝶夹子夹起一簇呆毛。为了让“呆呆”住得舒服，店内温度维持在26℃到28℃，模拟亚马逊雨林的环境。开业不久，周末客流量就达到了500人次。
一位顾客申女士盯着“呆呆”目不转睛：“我很喜欢电影《疯狂动物城》里憨态可掬的树懒‘闪电’，能这么近距离地看到树懒，感觉真新奇！”旁边的陈女士是回头客，特意选了工作日前来二刷，“上次周末来，围了一圈小朋友，挤都挤不进去”。
南美浣熊和北美浣熊。受访者供图
“从三四个月大就开始养”
异宠咖啡店火爆的背后，并非没有争议。“小动物和我们用餐在同一个空间，卫生吗？”“会不会容易被抓伤、咬伤？”这是很多人的第一反应。
阿妍对此早有准备。她告诉记者，店里的动物都是从三四个月大时就开始养的，经过长期观察，确定性格非常稳定，才挑选它们作为“咖啡搭子”亮相。“树懒和袋鼠作为食草动物，几乎不会主动攻击人。”她说。
在管理上，每家店都有严格规范。树懒咖啡店门口立着一块提示牌：“请谨慎触摸，禁止触摸头部，性格温顺但不代表不会攻击人。”阿妍解释，禁止客人触摸树懒，是为了减少对它的打扰，让它获得充足的睡眠时间，同时也是保护客人，防止意外伤害。树懒和用餐位置隔了一段距离，顾客们隔着距离拍照。
袋鼠咖啡店和狐獴咖啡店的用餐和宠物活动空间没有隔离，小动物在座位底下跑来跑去。但每一只动物旁边，都有一名工作人员陪伴，负责观察动物状态和客人互动情况。
异宠咖啡的兴起并非偶然。据《2025年中国宠物行业白皮书（消费报告）》，2024年国内异宠饲养人数持续增长，已增至约1707万人，其中以“95后”为主力人群。有业内人士指出，随着消费者对异宠认知度的提升、养殖技术的不断发展以及社交媒体的推广，异宠市场规模预计在未来几年将会迅速扩大。
袋鼠。受访者供图
从“流量”到“留量”
从一家袋鼠咖啡馆起步，到如今全国13家店，从城市商业体到乡村文旅，阿妍只用了不到两年时间。
有人问她，异宠咖啡能走多远？
她没直接回答，而是表示，动物不是道具，是活生生的伙伴。每一家店的主题不同，但核心逻辑一致，让消费者用一杯咖啡的代价，获得一次与异宠近距离接触的独特体验。
从袋鼠到树懒，从食蚁兽到狐獴，从城市咖啡到乡村牧场，这个00后姑娘正在用她的方式，重新定义“咖啡”这两个字的边界。
（潮新闻）
At the Hangzhou Canal World, there has been a quiet addition of an "anteater" recently. Pushing open the door of Anteter Coffee, the anteater paced slowly, while customers held their phones to take photos and post on their social media. This is already the fifth exotic themed coffee shop owned by the owner, Ayan, in Hangzhou.
After a long research before opening the store, we found that there are too many shops for cat and dog in Hangzhou. Ayan told reporters, "We just thought, can we do something different
Starting from her first kangaroo caf é in January 2025, 'Different' has led her to open themed stores such as sloths, otters, anteaters, and mongooses, and now has 13 stores across the country. From a post-2000s girl who loves keeping pets to the pioneer of the exotic pet coffee track, Ayan opened up a whole new business landscape with a cup of coffee.
The anteater is in the coffee shop. Respondent provided pictures
I didn't expect the effect to be unexpectedly good
At the beginning of last year, Ayan noticed a trend: there were more and more cat cafes and dog cafes, with serious homogenization. After discussing with her husband, she decided to take a gamble - to become the first kangaroo themed coffee shop in Hangzhou.
There are two "swamp forest kangaroos" in the store, one worth 40000 to 50000 yuan. They are small in size, with an average length of only 30 centimeters. They mainly feed on leaves, tender shoots, bark, and mushrooms, and have a friendly personality. From the decor to the dishes, the store is filled with kangaroo elements everywhere. On the day of the opening, Ayan was actually unsure. Would Hangzhou people really come and play kangaroo for a cup of coffee?
I didn't expect the effect to be surprisingly good! "Said Ayan. The Kangaroo Cafe, which has been open for a year, has formed a stable customer flow, with over a hundred people coming to check in on weekdays and doubling on weekends.
After the kangaroo became popular, the second one quickly caught up. This time, the protagonist is a sloth.
At the sloth caf é on the B1 floor of Lianheli in Binjiang District, the "big star" in the shop is a two toed sloth named "Dumb". It usually lies on a simulated tree and uses butterfly clips to pick up a tuft of silly hair on its head. In order to make "Dumb" live comfortably, the temperature inside the store is maintained at 26 ℃ to 28 ℃, simulating the environment of the Amazon rainforest. Shortly after opening, the weekend foot traffic reached 500 people.
A customer, Ms. Shen, stared blankly at "Dumb" and said, "I really like the silly sloth 'Lightning' in the movie 'Zootopia'. It feels so novel to see the sloth so up close!" Ms. Chen next to her is a returning customer who specially chose to come for a second visit on weekdays. "Last weekend, I surrounded a group of children and couldn't even squeeze in.
South American Raccoon and North American Raccoon. Respondent provided pictures
Started raising from three to four months old
Behind the popularity of exotic coffee shops is controversy. Is it hygienic for small animals to dine in the same space as us? Will they be easily scratched or bitten? "This is the first reaction of many people.
Ayan was already prepared for this. She told reporters that the animals in the store were all raised from three to four months old, and after long-term observation, it was determined that their personalities were very stable, so they were selected as "coffee makers" to appear. Sloths and kangaroos, as herbivores, almost never actively attack humans, "she said.
In terms of management, every store has strict regulations. There is a sign at the entrance of the sloth coffee shop that reads: "Please touch with caution, do not touch the head. A gentle personality does not mean that you will not attack people." Ayan explained that prohibiting guests from touching sloths is to reduce disturbance to it, give it sufficient sleep time, and protect guests from accidental injuries. There is a distance between the sloth and the dining area, and customers take photos from that distance.
The dining and pet activity spaces at Kangaroo Coffee Shop and Mongoose Coffee Shop are not separated, and small animals run around under the seats. But there is a staff member accompanying each animal, responsible for observing the animal's condition and guest interaction.
The rise of exotic coffee is not accidental. According to the 2025 White Paper on China's Pet Industry (Consumption Report), the number of domestic pet owners will continue to grow in 2024, reaching approximately 17.07 million people, with the "post-95s" as the main group. Industry insiders have pointed out that with the increasing awareness of exotic pets among consumers, the continuous development of breeding technology, and the promotion of social media, the size of the exotic pet market is expected to rapidly expand in the coming years.
Kangaroo. Respondent provided pictures
From 'traffic' to 'retention'
Starting from a kangaroo caf é, Ayan has now expanded to 13 stores across the country, from urban commercial complexes to rural cultural tourism, in less than two years.
Someone asked her, how far can exotic coffee go?
She didn't answer directly, but rather stated that animals are not props, but living companions. The theme of each store is different, but the core logic is consistent, allowing consumers to have a unique experience of close contact with exotic pets at the cost of a cup of coffee.
From kangaroos to sloths, from anteaters to mongooses, from urban coffee to rural pastures, this post-2000s girl is redefining the boundaries of the word 'coffee' in her own way.
(Trendy News)