从一杯咖啡读懂海宁服务业升级Understanding the Upgrading of Haining's Service Industry from a Cup of Coffee

潮新闻客户端。最近，海宁把“聚光灯”打向了服务业。日前召开的全市服务业扩能提质高质量发展大会提出，要推进生活性服务业提质、更好满足人民群众需要。具体怎么提？答案，不妨从一杯咖啡说起。

对奋斗路上的年轻人而言，一杯咖啡，既是高效工作的刚需，也是忙碌节奏里触手可及的小确幸。位于袁花镇的浙江花田萃科技有限公司是去年成立的一家新型零售企业，走进企业生产车间，一罐罐冻干咖啡罐从传送带上列队而出，不时碰撞出清脆的声响。“我们走的是健康咖啡赛道，比如眼前这款产品通过冻干技术，常温能保存两年，冲开后几乎还原出现磨的口感。”负责人邓亚军介绍，再过一个多月，公司在海宁规划的8条产线将迎来全面投产，满产后日均产能达百万杯。

瞄准消费力较强的城市年轻群体，去年，花田萃全网销量突破1亿杯，销售额超3亿元。“从云南到海宁，我们最深的感受就是离市场更近了、响应更快了。”在邓亚军看来，海宁是花田萃做大长三角零售服务的黄金锚点。“我们的品牌用户集中在长三角一二线城市，过去从云南发货，江浙沪的消费者要等上三四天；现在从海宁发货，今天发出，明天就能到。”

紧扣潮流化、年轻化、体验式消费，从10多年前海宁银泰开出第一家星巴克，到如今主城区聚集起70多家咖啡店，再到稻田边、古镇里陆续开出村咖，甚至花田萃、普蓝浙等一批咖啡产业链企业落地海宁，海宁的“咖啡地图”不断扩大，背后恰是消费需求升级的直观注脚。

不过生活性服务业提质升级，远不止一杯咖啡，也不能简单地归结于“吃喝玩乐”。消费焕新、商贸转型、民生改善，三条脉络交织并行，从“有没有”到“好不好”，才是海宁更完整的答卷。

消费焕新，新在场景。眼下，海宁正着力打造长三角特色消费城市，首发经济、悦己消费、赛事经济等新型消费次第生长。这个夏天，鸿翔H97的露天大屏前最是热闹，外摆区一座难求，食客撸着烤串，屏幕上一记三分球，就能换来满场欢呼。联动“浙BA”热门赛事，我市各大景区、夜市积极推出餐饮、住宿享受专属优惠，不仅将赛场上的庞大流量转化为实实在在的消费增量，更让城市烟火气与年轻活力在互动中持续升腾。

商贸转型，转在科技。在皮革城，一位顾客站在AI试衣镜前轻轻挥手，一件黑色皮衣瞬间穿上了身，侧身、拎包等动作精准跟随，短短一小时，她就试穿了数十款皮装。“皮装厚重，频繁穿脱费时费力，AI试衣镜让试穿效率提升数倍，连带成交率明显增长。”店主王先生说。技术带来的变化是显著的：2026年前7个月，皮革城市场客流量达151万人次、交易额150亿元，同比分别增长25%和27.8%。

消费之外，更见民生之暖。马桥街道新丰社区居家养老服务照料中心，70岁的朱金英阿姨笑言：“老了老了，倒像上幼儿园一样开心了。”如今，全市10个标准化老年食堂、50个灵活助餐点织成助餐网，“e护康”平台累计提供健康巡诊、康复护理、家庭病床等上门服务8万余人次。从一顿热饭，到一次上门护理，海宁巧妙将公益与市场结合，养老的难题，正被这座城市温柔接住。

面向未来，这场关于美好生活的服务升级仍在加速。从一杯咖啡的产业链布局，到一场赛事的跨界联动；从专业市场的数智焕新，到“一老一小”的温情守护，海宁正以老百姓需求为牵引，将高品质、多样化、便利化的服务触角延伸至城市的每一个角落。

（大潮客户端 记者 虞思元 杨立超）“转载请注明出处”

Trendy news client. Recently, Haining has shifted its focus to the service industry. The recently held conference on the expansion, improvement, and high-quality development of the city's service industry proposed to promote the improvement of the quality of life services and better meet the needs of the people. How to specifically mention it? The answer can start with a cup of coffee.

For young people on the road of struggle, a cup of coffee is not only a necessity for efficient work, but also a small blessing within reach in the busy pace. Zhejiang Huatian Cui Technology Co., Ltd., located in Yuanhua Town, is a new retail enterprise established last year. Walking into the production workshop of the enterprise, cans of freeze-dried coffee are lined up from the conveyor belt, occasionally colliding with crisp sounds. We are on the track of healthy coffee, for example, this product in front of us can be stored at room temperature for two years through freeze-drying technology, and almost restores the ground taste after being opened, "said Deng Yajun, the person in charge. In just over a month, the company's planned eight production lines in Haining will be fully put into operation, with a daily production capacity of one million cups after full production.

Targeting young urban consumers with strong purchasing power, Huatian Cui's online sales exceeded 100 million cups last year, with sales exceeding 300 million yuan. From Yunnan to Haining, our deepest feeling is that we are closer to the market and respond faster. "In Deng Yajun's view, Haining is the golden anchor point for Huatian Cui to expand its retail services in the Yangtze River Delta. Our brand users are concentrated in first and second tier cities in the Yangtze River Delta. In the past, when shipping from Yunnan, consumers in Jiangsu, Zhejiang, and Shanghai had to wait for three to four days. Now, when shipping from Haining, we can ship today and arrive tomorrow

Adhering to the trend of trend, youthfulness, and experiential consumption, from more than 10 years ago when Haining Yintai opened its first Starbucks, to now when more than 70 coffee shops have gathered in the main urban area, to the opening of village cafes in rice fields and ancient towns, and even a group of coffee industry chain enterprises such as Huatian Cui and Pulanzhe have landed in Haining, Haining's "coffee map" continues to expand, which is a direct footnote to the upgrading of consumer demand.

However, upgrading the quality of the lifestyle service industry goes far beyond just a cup of coffee, and cannot be simply attributed to "eating, drinking, and having fun". The revitalization of consumption, transformation of commerce and trade, and improvement of people's livelihoods are intertwined and parallel, from "whether there is" to "whether it is good or not", which is a more complete answer for Haining.

Consumer renewal, new in the scene. At present, Haining is focusing on building a characteristic consumption city in the Yangtze River Delta, with new types of consumption such as first-time economy, self enjoyment consumption, and sports economy growing second and third. This summer, the outdoor display of the Hongxiang H97 is the most lively. The outdoor area is hard to find, and diners roll grilled skewers. A three-point ball on the screen can bring cheers from the entire audience. In conjunction with the popular events of "Zhejiang BA", major scenic spots and night markets in our city actively offer exclusive discounts on dining and accommodation. This not only converts the huge traffic on the field into tangible consumption growth, but also continuously enhances the city's fireworks and youthful vitality through interaction.

The transformation of commerce is shifting towards technology. In Leather City, a customer stood in front of the AI fitting mirror and waved her hand lightly. She instantly put on a black leather jacket, followed by precise movements such as turning sideways and carrying her bag. In just one hour, she tried on dozens of leather clothes. The leather clothing is thick and heavy, and frequent wearing and taking off is time-consuming and laborious. The AI fitting mirror has increased the efficiency of fitting several times, resulting in a significant increase in transaction rate. ”Mr. Wang, the shop owner, said. The changes brought about by technology are significant: in the first seven months of 2026, the passenger flow of leather cities reached 1.51 million and the transaction volume was 15 billion yuan, an increase of 25% and 27.8% year-on-year, respectively.

Beyond consumption, we also see the warmth of people's livelihoods. At the Xinfeng Community Home based Elderly Care Service and Care Center in Maqiao Street, 70 year old Aunt Zhu Jinying smiled and said, "As I age, I feel as happy as going to kindergarten." Now, 10 standardized senior canteens and 50 flexible meal assistance services have been woven into a meal assistance network in the city, and the "e-Health" platform has provided more than 80000 door-to-door services such as health visits, rehabilitation nursing, and home beds. From a hot meal to home care, Haining cleverly combines public welfare with the market, and the problem of elderly care is being gently caught by this city.

Looking towards the future, this service upgrade about a better life is still accelerating. From the industrial chain layout of a cup of coffee to the cross-border linkage of a sports event; From the innovation of digital intelligence in the professional market to the warm protection of "one old and one small", Haining is taking the needs of the people as the driving force, extending high-quality, diversified, and convenient service tentacles to every corner of the city.

(Reporter Yu Siyuan and Yang Lichao from Tide Client) "Please indicate the source when reprinting"