聚势厦门，链通全球：瑞幸咖啡亮相第二十六届投洽会Gathering momentum in Xiamen, connecting globally: Luckin Coffee makes its debut at the 26th China International Fair for Trade and Investment (CIFIT)

9月8日，由商务部主办的第二十六届中国国际投资贸易洽谈会在厦门开幕。瑞幸咖啡连续两年以“唯一指定咖啡品牌”身份亮相，并首次携手巴西出口投资促进局打造“瑞幸中巴金砖主题馆”，展示金砖合作框架下中巴咖啡产业协同与人文交流的最新成果，为“大金砖合作”背景下中国企业深化“引进来”“走出去”国际合作提供了生动范本。

展会期间，瑞幸咖啡在现场为全球客商与嘉宾提供咖啡服务，并亮相福建厦门馆、厦门城市会客厅等展区，以多元场景呈现其在国际合作、产业协同与城市品牌联动中的落地举措和阶段成果。

On September 8th, the 26th China International Fair for Investment and Trade, hosted by the Ministry of Commerce, opened in Xiamen. Luckin Coffee has been listed as the "only designated coffee brand" for two consecutive years, and for the first time, it has partnered with the Brazilian Export Investment Promotion Agency to create the "Luckin China Brazil BRICS Theme Pavilion", showcasing the latest achievements in the collaboration and cultural exchange of the coffee industry between China and Pakistan under the framework of BRICS cooperation, providing a vivid example for Chinese enterprises to deepen international cooperation in "bringing in" and "going out" under the background of "Greater BRICS Cooperation".

During the exhibition, Luckin Coffee provided coffee services to global merchants and guests on site, and appeared in exhibition areas such as the Fujian Xiamen Pavilion and Xiamen City Reception Hall, presenting its implementation measures and stage achievements in international cooperation, industrial collaboration, and urban brand linkage in diverse scenarios.

Leveraging BRICS and using coffee as a bridge to empower industrial and cultural exchanges between China and Pakistan

The Luckin Coffee China BRICS Theme Pavilion focuses on the complete practical context of deep cooperation and cultural exchange in the coffee industry between China and Pakistan. It also showcases Luckin Coffee's digital operation capabilities, global supply chain system, and comprehensive enterprise strength that have been deeply cultivated for many years. It comprehensively showcases the diverse value and broad prospects of Chinese coffee brands participating in cross-border industrial cooperation and supporting BRICS economic and trade exchanges.

Brazil has the world's top coffee industry resources and industrial system, and is the core support for China Pakistan coffee economic and trade cooperation under the BRICS framework. It is also the core coffee origin of Luckin Coffee. For a long time, Luckin Coffee has been deeply involved in the cooperation between China and Pakistan in the coffee industry, using coffee as a link to connect economic and trade exchanges, cultural integration, and people to people exchanges. In November 2024, Luckin Coffee signed a memorandum of understanding with relevant parties in Brazil for the purchase of coffee beans worth billions of yuan, setting a record for the largest purchase in Luckin Coffee's history and marking a new level of economic and trade cooperation between the two sides. Relying on the huge scale advantage of over 36000 stores and serving about 500 million users, Luckin Coffee continues to convey the charm of Brazilian coffee to the Chinese market and consolidate the foundation of friendly cooperation between China and Pakistan through regular large-scale coffee bean procurement, hosting coffee culture festivals, landing Brazilian coffee themed stores, and building a Brazilian coffee museum.

2026 coincides with the 52nd anniversary of the establishment of diplomatic relations between China and Pakistan, and is also the "China Pakistan Cultural Year". It is a key node for the two countries to deepen economic and trade cooperation, enhance cultural exchanges, and promote all-round strategic cooperation. Based on this important opportunity, Luckin Coffee leverages the international exhibition window of the China International Fair for Trade and Investment to continuously deepen bilateral cooperation between China and Pakistan. With mature industrial cooperation models and rich cultural exchange experience, it promotes Brazil's coffee culture to go global and broaden its international perspective. Under the BRICS cooperation mechanism, it continues to broaden the development boundaries of China Pakistan industrial synergy and cultural integration, injecting lasting vitality into the comprehensive strategic cooperation between the two countries.

On the morning of September 8th, Jiang Qingsheng, Deputy Director in charge of daily work of the BRICS New Industrial Revolution Partnership Innovation Center, Victor, Chief Representative of the Brazilian Export Investment Promotion Agency for the Asia Pacific Region, Li Hui, Chairman and CEO of Dazheng Capital and Chairman of Luckin Coffee, Guo Jinyi, co-founder and CEO of Luckin Coffee, and others attended the opening ceremony of the "Luckin China Brazil BRICS Theme Pavilion" on that day. Guo Jinyi said at the ceremony, "We hope to use the Investment and Trade Fair as a window to show everyone the determination of Chinese coffee brands to connect with global origins, and also feel the development opportunities brought by BRICS cooperation. Facing the 2026 'China Pakistan Cultural Year', Luckin Coffee will continue to use coffee as a medium to actively serve cultural exchanges between the two countries, bring closer the emotional bond between the two peoples through the daily connection of a cup of coffee, and inject more warm folk economic and trade forces into the construction of the China Pakistan community of shared future

Victor also stated, "This year's CIFIT is an important window to showcase the achievements of economic and trade cooperation and cultural exchanges between Brazil and China. Luckin Coffee is an old friend of the Brazilian Export Investment Promotion Agency and an important partner for Brazilian coffee to reach Chinese consumers. We look forward to continuing to deepen cooperation with Luckin Coffee, jointly promoting the better entry of high-quality Brazilian coffee into the Chinese market and the daily lives of Chinese consumers, and exploring more possibilities for pragmatic cooperation and mutual benefit under the future BRICS framework

Jushi Xiamen, Chain Connect Global

With the China International Fair for Investment and Trade (CIFIT) as a national level platform for opening up to the outside world, Xiamen Unicom's advantages in opening up both internally and externally, as well as globally, continue to be highlighted. Growing up in such urban soil, Luckin Coffee deeply embeds its own development into the domestic and international dual circulation pattern, relying on the Xiamen headquarters economy, super factories, and logistics hub layout. On the one hand, it deeply cultivates the super large scale consumer market in China, continuously upgrading its brand, channels, and digital retail capabilities through high-density consumer networks, and growing into the chain coffee brand with the largest number of stores in China; On the other hand, actively linking the global high-quality supply chain, building a global origin cluster covering core raw materials such as coffee beans and coconuts, planning to construct China's largest coffee roasting network with an annual output of over 155000 tons, and opening the first large-scale and branded coffee special train "Luckin Express" in China at the beginning of the year, continuously improving the global supply chain configuration capability and industrial synergy level. Xiamen is an important gateway for global coffee beans to enter China. Currently, a billion dollar scale industrial chain has been formed around the coffee industry. As the main enterprise of the chain, Luckin Coffee has laid a solid industrial foundation for its high-quality overseas expansion.

Relying on this comprehensive global supply chain advantage, Luckin Coffee has successfully launched a localized and mature digital retail model overseas. Starting from Singapore in 2023 and gradually expanding to the markets of Malaysia and the United States, as of the end of the second quarter of 2026, there will be 223 overseas stores, becoming an important exploration for Xiamen enterprises to establish themselves in the Chinese market, connect global resources, and participate in the upgrading of the global consumer industry.

Source: China Economic Net