库迪咖啡成为2026环广西公路自行车世界巡回赛独家冠名商Kudi Coffee becomes the exclusive title sponsor of the 2026 Guangxi Road Cycling World Tour
9月8日，库迪咖啡正式宣布成为2026环广西公路自行车世界巡回赛（简称“环广西·世巡赛”）独家冠名商。这是库迪咖啡连续第二年携手这一世界顶级赛事IP，品牌标志性的红色视觉将再度融入象征赛事最高荣誉的总冠军红色领骑衫，同时库迪咖啡将在赛事现场及沿线布局专属咖啡服务，以专业品质为参赛车手、赛事工作人员与全球观赛者带来品质咖啡体验。
环广西·世巡赛是经国际自行车联合会授权的世界顶级公路自行车赛事，与环法、环意、环西同属世界巡回赛最高级别序列，自2017年创办以来已成为中国本土最具国际影响力的体育标杆赛事之一。2026库迪咖啡·环广西公路自行车世界巡回赛、将于10月13日至10月18日开赛，同步设置男子世巡赛与女子世巡赛双组别。届时将汇聚全球顶尖职业车手同台竞技，为全球骑行爱好者献上一场速度与风景兼具的竞技盛宴。
库迪咖啡首席策略官李颖波表示，作为品质咖啡的长期践行者，库迪咖啡始终以长期主义打磨产品内核与品牌价值，持续深化“咖啡+”战略下的运动赛道布局。从成为阿根廷国家足球队全球赞助商，到连续携手WTT中国大满贯，再到连续两年冠名环广西公路自行车世界巡回赛，以及新近成为2026 IRONMAN 70.3 世界巡回赛·云南大理站官方战略合作伙伴，库迪咖啡始终以顶级体育 IP 为核心纽带，覆盖多元运动品类，让专业、高品质的咖啡体验融入更多运动与生活场景，与用户建立长期情感共鸣。
库迪咖啡是全球领先的咖啡连锁品牌，业务遍及6大洲，33个国家及地区，门店数量超过18000家，位居全球第三。库迪咖啡以科技驱动变革，秉持“好咖啡源自好原料”的品牌理念，致力于为客户提供高品质、高性价比和高便利性的产品和年轻时尚的品牌体验。库迪咖啡是阿根廷国家足球队全球赞助商。自2022年10月公司成立以来连续三年在IIAC国际咖啡品鉴大赛上获得多项金奖。
（注：此文属于央广网登载的商业信息，文章内容不代表本网观点，仅供参考。）
On September 8th, Koudi Coffee officially announced that it has become the exclusive sponsor of the 2026 Tour of Guangxi Road Cycling World Tour (referred to as the "Tour of Guangxi · World Tour"). This is the second consecutive year that Koudi Coffee has partnered with this world-class racing IP. The brand's iconic red visual will once again be integrated into the red championship jersey, which symbolizes the highest honor of the race. At the same time, Koudi Coffee will provide exclusive coffee services at the race site and along the route, bringing professional quality coffee experiences to participating drivers, race staff, and global spectators.
The Tour of Guangxi is a world-class road cycling event authorized by the International Cycling Union. It belongs to the highest level sequence of the World Tour, along with the Tour de France, Tour de Italy, and Tour de West. Since its establishment in 2017, it has become one of the most internationally influential sports benchmark events in China. The 2026 Kudi Coffee · Tour of Guangxi Road Cycling World Tour will start from October 13th to October 18th, with dual categories for men's and women's world tours simultaneously. At that time, top professional riders from around the world will gather to compete on the same stage, presenting a racing feast that combines speed and scenery for cycling enthusiasts worldwide.
Li Yingbo, Chief Strategy Officer of Kudi Coffee, stated that as a long-term practitioner of quality coffee, Kudi Coffee has always polished its product core and brand value with a long-term approach, continuously deepening its sports track layout under the "Coffee+" strategy. From becoming a global sponsor of the Argentine national football team, to continuously partnering with the WTT China Grand Slam, to sponsoring the Guangxi Road Cycling World Tour for two consecutive years, and recently becoming the official strategic partner of the 2026 IRONMAN 70.3 World Tour · Dali Station in Yunnan, Koudi Coffee has always focused on top sports IP as its core link, covering a variety of sports categories, integrating professional and high-quality coffee experiences into more sports and life scenarios, and establishing long-term emotional resonance with users.
Kudi Coffee is a leading global coffee chain brand, with operations spanning 6 continents, 33 countries and regions, and over 18000 stores, ranking third in the world. Kudi Coffee is driven by technology and adheres to the brand philosophy of "good coffee comes from good ingredients". We are committed to providing customers with high-quality, cost-effective, and convenient products, as well as a youthful and fashionable brand experience. Kudi Coffee is a global sponsor of the Argentine national football team. Since its establishment in October 2022, the company has won multiple gold awards at the IIAC International Coffee Tasting Competition for three consecutive years.
(Note: This article belongs to commercial information published on China National Radio and Television Network. The content of the article does not represent the views of this website and is for reference only.)