2026年星巴克中国咖啡公使诞生Starbucks China Coffee Ambassador is Born in 2026

来源：新浪财经。9月9日，在星巴克中国总部的星舞台，第十一届星巴克中国咖啡师大赛迎来总决赛。来自合肥的侯懿林Jerry最终夺下“星巴克中国咖啡公使”头衔，来自南京的陆杨Peter则荣膺“星巴克中国臻选咖啡公使”称号。

从今年5月启动以来，本届大赛共吸引5000余名伙伴报名参与。历时四个多月，经过660余场赛事选拔，最终11位选手站上全国总决赛舞台，并决出两位全国咖啡公使。其余九位选手也将成为各区域咖啡公使，肩负传播咖啡文化、推广服务体验的重要使命。

自2009年创办以来，星巴克中国咖啡师大赛已经举办了十一届。本届大赛历经区组赛、地区赛、区域赛及大区赛四个阶段，覆盖全国数千家门店。参赛伙伴不仅需要具备过硬的咖啡师专业技能，还要拥有出众的表达能力，以及对于人文联结的热情。

本届大赛首次分为核心组与臻选组两个组别。不同组别选手所使用的咖啡豆、咖啡机、冲煮器具等，与核心门店和臻选门店的实际运营情况高度一致。

同时，本届赛事设置了咖啡盲品、拿铁艺术、冲煮与故事、高峰挑战和创意特调五大项目，从专业技能、感官能力、创新能力以及顾客沟通能力等多个维度进行综合考察。

为了确保赛事的专业性和权威性，在全国总决赛阶段，大赛邀请了业界一流的两位赛事评委——WCC世界咖啡赛事国际代表顾沁如和张文娇担任主审。此外，组委会还特邀杜嘉宁（2019年世界咖啡冲煮大赛冠军）、李惟沁（2023年世界咖啡烈酒大赛中国赛区冠军）和卢道强（2023年世界咖啡拉花艺术大赛亚军）三位业界大咖，分别担任冲煮与故事、创意特调与拿铁艺术的赛前导师，提供1：1的精心辅导，帮助选手进一步提升专业能力。

今年8月起，星巴克首次面向钻星、金星会员开启“冠军展演”，会员可通过星巴克中国APP预约来到门店，与该区域的冠军咖啡师面对面交流，享用他们在赛事中呈现的“同款”冲煮咖啡、拿铁艺术及创意饮品。

截止至比赛结束，60余位区域冠军已经招待了千余位顾客。最多的一位冠军选手更是在一个多月的时间中，招待了超过150位顾客。

今年4月，星巴克全新推出了专职ACM岗位。全国50余位ACM专注于伙伴的咖啡教育和能力培养。在本届大赛中，ACM不仅承担选手辅导工作，也直接参与比赛。在11位全国总决赛选手中，就有两位是ACM。

Source: Sina Finance. On September 9th, at the Star Stage of Starbucks China headquarters, the 11th Starbucks China Barista Competition welcomed its finals. Jerry Hou Yilin from Hefei ultimately won the title of "Starbucks China Coffee Ambassador", while Peter Lu Yang from Nanjing was awarded the title of "Starbucks China Selected Coffee Ambassador".

Since its launch in May this year, this competition has attracted more than 5000 partners to register and participate. After more than four months and over 660 rounds of competition selection, 11 contestants finally stood on the stage of the national finals and two national coffee ambassadors were chosen. The remaining nine contestants will also become coffee ambassadors in various regions, shouldering the important mission of spreading coffee culture and promoting service experience.

Since its establishment in 2009, the Starbucks China Barista Competition has been held for eleven sessions. This competition has gone through four stages: regional group competition, regional competition, regional competition, and regional competition, covering thousands of stores across the country. Participants not only need to possess strong professional skills as baristas, but also outstanding communication abilities and a passion for humanistic connections.

This competition is divided into two categories for the first time: the core group and the selection group. The coffee beans, coffee machines, brewing equipment, etc. used by different groups of contestants are highly consistent with the actual operation of core stores and premium stores.

At the same time, this competition has set up five major projects: blind coffee, latte art, brewing and storytelling, peak challenges, and creative special notes, which comprehensively evaluate professional skills, sensory abilities, innovation abilities, and customer communication abilities from multiple dimensions.

In order to ensure the professionalism and authority of the competition, during the national finals stage, the competition invited two top judges in the industry - Gu Qinru and Zhang Wenjiao, international representatives of WCC World Coffee Competition, to serve as the main judges. In addition, the organizing committee also invited three industry experts, Du Jianing (champion of the 2019 World Coffee Brewing Competition), Li Weiqin (champion of the 2023 World Coffee Spirits Competition China Division), and Lu Daoqiang (runner up of the 2023 World Coffee Latte Art Competition), to serve as pre competition mentors for brewing and storytelling, creative special notes, and latte art, providing 1:1 meticulous guidance to help contestants further improve their professional abilities.

Starting from August this year, Starbucks has launched the "Champion Exhibition" for Diamond Star and Gold Star members for the first time. Members can make appointments through the Starbucks China app to come to the store and have face-to-face communication with champion baristas in the area, enjoying their "same style" brewed coffee, latte art, and creative drinks presented in the competition.

As of the end of the competition, more than 60 regional champions have hosted over a thousand customers. The most successful champion player hosted over 150 customers in just over a month.

In April of this year, Starbucks launched a new dedicated ACM position. More than 50 ACMs across the country are dedicated to coffee education and skill development for their partners. In this competition, ACM not only undertakes the coaching work for the contestants, but also directly participates in the competition. Among the 11 national finalists, two are ACM.