瑞幸还没开张,台当局先“破防”?这杯9块9的咖啡到底让谁急了Luckin Coffee has not yet opened, will the Taiwan authorities break through the defense first? Who is in a hurry with this 9.9 yuan coffee

最近有个新闻挺有意思，台北南京复兴商圈的街头突然冒出来一堆印着 "luckin coffee" 和那只小蓝鹿 logo 的纸箱。

说实话，这事儿本身就透着一股荒诞的味道。几个咖啡纸箱出现在街头，又不是什么军火弹药，至于这么大动干戈吗？

但仔细一想，台经济部门的这种反应其实一点都不让人意外，因为这就是民进党当局一贯的套路。

先说说这件事的背景。瑞幸咖啡想进台湾市场，早就不是什么秘密了。

去年年底就有消息说瑞幸准备在台北南京复兴商圈开店，第一家店紧挨着星巴克，较劲意味十足。

甚至连 104 人力网站上都出现过 " 顺昱公司 " 刊登的门市征才广告。也就是说，人家瑞幸是正儿八经走正规流程来的，商标都注册好了，店面也在筹备了，一切按规矩办事。

可台经济部门的态度是什么呢？一方面说 " 未禁止大陆餐饮业来台投资 "，另一方面又说 " 迄今未收到瑞幸咖啡申请来台投资案 "。

问题是，有餐饮业人士直接点破了其中的猫腻：大陆餐饮业直接来台投资的申请，虽然合法，但从没有人通过。合法但不让过，这不就是打着法律的旗号搞政治封锁吗？

这就引出一个核心问题：台经济部门到底在怕什么？

岛内网友的评论其实已经给出了答案。有人说 " 民进党怕成这样 "，有人说 " 对民进党来说，这咖啡纸箱比化学爆炸物还危险 "。这话虽然带着调侃，但说到了点子上。

民进党当局怕的不是咖啡，怕的是大陆品牌进入台湾市场后产生的影响力。

想想看，瑞幸咖啡在大陆是什么体量？它是目前大陆市场占有率第一的连锁咖啡品牌。靠着 9 块 9 的低价策略和高效的 App 下单模式，短短几年就做到了星巴克多年才达到的规模。

如果这套模式复制到台湾，对台湾本土咖啡市场会带来什么冲击？对消费者的吸引力会有多大？答案不言自明。

更让民进党当局坐不住的是，瑞幸咖啡要是真在台湾站稳了脚跟，那就意味着大陆品牌、大陆产品、大陆商业模式在台湾有了实实在在的存在感。

这种 " 润物细无声 " 的影响力，比任何政治口号都管用。所以台经济部门必须赶紧跳出来喊一嗓子，表明 " 我在管 "，哪怕只是几个纸箱。

其实台经济部门这种操作已经不是第一次了。就在上个月，大陆的 " 张雪机车 " 也遭到了台湾多个部门的联手围剿。

台经济部门声称依据 " 两岸人民关系条例 "，大陆重型摩托车整车及引擎属于不准输入项目。结果有台湾业者把车拆成零件分批运过去再组装，被查扣了。

张雪机车的老板直接回了一句 " 查一辆送一辆，送到统一为止 "。你品品这个回应，多硬气。

从张雪机车到瑞幸咖啡，从摩托车到咖啡豆，民进党当局的套路如出一辙：只要是大陆的好东西想进台湾，不管你是工业品还是消费品，先拿 " 陆资审查 " 或 " 不准输入 " 的大棒抡一圈再说。

这种 " 逢陆必反 " 的操作，说白了就是政治挂帅，把经济问题政治化。

但问题是，这么搞真的有用吗？

我们来看看台湾咖啡市场的实际情况。2026 年的台湾咖啡市场已经进入 " 千亿黑金战场 "。

印尼的凯娜克咖啡来了，韩国的 Compose Coffee 也来了，国际品牌一个接一个往台湾挤。这些品牌能来，为什么大陆的瑞幸就不能来？这不是双标是什么？

更何况，台湾消费者自己的态度也很说明问题。新闻出来以后，不少岛内网友留言说 " 很好喝呢 "" 我也想喝看看 "。

消费者想喝什么咖啡、想买什么产品，这是市场行为，是老百姓自己的选择。你当官的不让这个进、不让那个来，问过老百姓的意见吗？

国台办发言人朱凤莲在 7 月份的例行记者会上说得已经很清楚了，所谓 " 非红供应链 " 是某些国家以意识形态划线的政治操弄，违背经济规律和市场规律。

两岸产业链供应链合作不断深化，经济融合发展不断增强，这是客观事实。民进党当局一意孤行搞 " 两岸脱钩断链 "，只会搬起石头砸自己的脚。

我觉得这句话说得特别到位。你挡得住瑞幸的纸箱，挡得住消费者的选择吗？你拦得住一个品牌，拦得住两岸经济融合的大趋势吗？

台湾的咖啡市场已经够热闹了，多一个瑞幸只会让消费者有更多选择，让市场竞争更充分。这对台湾消费者来说明明是好事。

说到底，台经济部门对着几个咖啡纸箱急得跳脚的样子，恰恰暴露了民进党当局的心虚。他们害怕大陆产品、大陆品牌用实力说话，害怕台湾老百姓用脚投票选择大陆的好东西。

但这种害怕有用吗？市场规律不会因为你的害怕就改变，消费者的需求不会因为你的禁令就消失。

几个咖啡纸箱都能让台经济部门 " 急 " 成这样，那以后大陆更多的好产品、好品牌想进台湾，他们得急成什么样？

这个问题，留给时间去回答吧。

Recently, there was an interesting news that a pile of cardboard boxes printed with "luckin coffee" and the logo of the little blue deer suddenly appeared on the streets of the Fuxing commercial district in Taipei and Nanjing.

To be honest, this matter itself exudes a sense of absurdity. A few coffee cardboard boxes appeared on the street, it's not some kind of military equipment or ammunition. As for such a big fight?

But upon careful consideration, the reaction of Taiwan's economic department is not surprising at all, as this is the usual tactic of the DPP authorities.

First, let's talk about the background of this matter. It is no secret that Luckin Coffee wants to enter the Taiwanese market.

At the end of last year, there was news that Luckin Coffee was planning to open a store in the Fuxing commercial district of Taipei and Nanjing. The first store was located right next to Starbucks, with a strong sense of competition.

Even on the 104 human resources website, there have been job recruitment advertisements published by "Shunyu Company". That is to say, Luckin Coffee has gone through a formal process, with registered trademarks and preparations for the store. Everything is done according to the rules.

What is the attitude of Taiwan's economic department? On the one hand, it is said that the mainland catering industry has not been prohibited from investing in Taiwan, and on the other hand, it is said that it has not received any application from Luckin Coffee to invest in Taiwan so far.

The problem is that some catering industry professionals have directly exposed the trickery: the application for mainland catering industry to invest directly in Taiwan, although legal, has never been approved. Legitimate but not allowed, isn't this a political blockade under the banner of the law?

This raises a core question: What are Taiwan's economic departments afraid of?

The comments from netizens on the island have actually provided the answer. Some people say, 'The Democratic Progressive Party is afraid of this,' while others say, 'For the Democratic Progressive Party, this coffee cardboard box is even more dangerous than chemical explosives.'. Although this statement carries a hint of humor, it hit the nail on the head.

The DPP authorities are not afraid of coffee, but of the influence that mainland brands will have after entering the Taiwanese market.

Think about it, what is the size of Luckin Coffee in mainland China? It is currently the chain coffee brand with the highest market share in mainland China. By relying on a low price strategy of 9.9 yuan and an efficient app ordering model, Starbucks has achieved the scale it took Starbucks many years to reach in just a few years.

If this model is replicated in Taiwan, what impact will it have on the local coffee market in Taiwan? How attractive will it be to consumers? The answer is self-evident.

What makes the DPP authorities even more uneasy is that if Luckin Coffee really establishes a foothold in Taiwan, it means that mainland brands, products, and business models have a real presence in Taiwan.

This kind of 'moistening things silently' influence is more effective than any political slogan. So the Taiwan economic department must quickly step forward and shout out, saying 'I'm in charge', even if it's just a few cardboard boxes.

In fact, this kind of operation by the Taiwan economic department is not the first time. Just last month, the mainland's "Zhang Xue Ji Che" was also surrounded and suppressed by multiple departments in Taiwan.

The Taiwan economic department claims that according to the "Cross Strait People's Relations Regulations," mainland heavy-duty motorcycles and their engines are not allowed to be imported. As a result, some Taiwanese businesses dismantled the car into parts and shipped them in batches for reassembly, which led to seizure.

The owner of Zhang Xueji's car directly replied, 'Check one and get one free, until it reaches the unified destination.'. How tough your response is.

From Zhang Xueji's motorcycle to Luckin Coffee, from motorcycles to coffee beans, the Democratic Progressive Party's tactics are exactly the same: as long as it is a good thing from mainland China that wants to enter Taiwan, whether it is industrial or consumer goods, first swing the big stick of "mainland capital review" or "no entry" before making a decision.

This kind of operation of 'opposing every land' is essentially putting politics first and politicizing economic issues.

But the question is, is this really useful?

Let's take a look at the actual situation of the coffee market in Taiwan. The coffee market in Taiwan in 2026 has entered the "billion dollar black gold battlefield".

Indonesia's Kenak Coffee has arrived, and South Korea's Compose Coffee has also arrived. International brands are squeezing towards Taiwan one after another. Why can't Luckin Coffee from mainland China come if these brands can come? What is this not a double label?

Moreover, the attitude of Taiwanese consumers themselves also speaks volumes. After the news came out, many netizens on the island left comments saying "it's really good to drink" and "I also want to have a look".

What coffee consumers want to drink and what products they want to buy are market behaviors and choices made by ordinary people themselves. Have you ever asked the people for their opinions on not allowing this one to enter or that one to come as an official?

The spokesperson of the Taiwan Affairs Office, Zhu Fenglian, made it very clear at the regular press conference in July that the so-called "non red supply chain" is a political manipulation by certain countries that draws ideological lines and violates economic and market laws.

The continuous deepening of cross-strait industrial and supply chain cooperation and the strengthening of economic integration and development are objective facts. The Democratic Progressive Party authorities' unilateral pursuit of "decoupling and breaking links between the two sides of the Taiwan Strait" will only lift a stone and hit themselves in the foot.

I think this sentence is particularly accurate. Can you block Luckin's cardboard boxes and consumers' choices? Can you stop a brand and the trend of cross-strait economic integration?

The coffee market in Taiwan is already lively enough, adding Luckin Coffee will only give consumers more choices and make the market competition more intense. This is clearly a good thing for Taiwanese consumers.

At the end of the day, the way Taiwan's economic department jumped at a few coffee boxes in a hurry precisely exposed the guilt of the Democratic Progressive Party authorities. They are afraid that mainland products and brands will speak with their strength, and they are afraid that Taiwanese people will vote with their feet to choose good things from mainland China.

But is this fear useful? The market rules will not change because of your fear, and consumer demand will not disappear because of your ban.

A few coffee cartons can make Taiwan's economic department "anxious" like this. In the future, if more good products and brands from mainland China want to enter Taiwan, what kind of urgency do they have?

Leave this question for time to answer.