“啡你不可”！海珠首届咖啡嘉年华来了You can't do it, coffee! The first Haizhu Coffee Carnival has arrived

初夏焕新，啡香沁心。4月26日，海珠“啡你不可”首届咖啡嘉年华暨“寻味杯”咖啡杯测大赛在琶洲索菲亚发展中心启幕。活动恰逢第139届广交会盛大举行，海内外参展客商、琶洲CBD职场人群与咖啡爱好者共赴醇香之约，沉浸式感受海珠的城市活力与产业魅力。

作为海珠区2025年统筹布局咖啡产业后的重点特色活动，也是今年3月海珠咖啡产业高质量发展交流会的成果落地实践，本次活动以趣味杯测互动、沉浸式场景打造、咖啡+跨界融合为核心亮点，倾力打造都市职场人士的轻松“第三生活空间”，以咖啡为纽带链接会展经济、激活消费场景、赋能产业升级。

以赛会友品醇香，咖啡文化趣味纷呈。“寻味杯”咖啡杯测大赛欢乐开赛，全市咖啡从业者与爱好者同台切磋，在香气品鉴、风味辨识的轻松互动中感受咖啡文化的趣味与美好。赛事以体验为先、交流为主，氛围轻松愉悦、互动性强，为咖啡爱好者搭建了专业品鉴、分享乐趣的开放平台，成为本次咖啡嘉年华人气十足的亮点。

休闲场景温馨出圈，打造都市第三生活空间。本次咖啡嘉年华紧密贴合琶洲CBD职场人群需求，汇聚超30家优质咖啡、饮品、烘焙品牌，打造集品鉴、打卡、休憩于一体的一站式休闲街区。现场精心设置咖啡主题打卡区、舒适休闲体验区、大众杯测互动区，依托索菲亚家居体验中心沉浸式空间布局，营造温馨雅致的休闲氛围，以醇香多元的饮品、趣味十足的体验，让忙碌的都市职场人在工作间隙卸下疲惫，实现办公、休闲、社交无缝衔接。

广交会期间，参展客商驻足体验，感受海珠兼具烟火气与品质感的城市休闲氛围。

“下楼就能邂逅暖心咖啡集市，氛围轻松又治愈，这就是我们向往的休闲空间！”在附近上班青年朋友的真切赞叹，正是“第三生活空间”最生动的诠释。

跨界融合轻松破圈，延续“咖啡+”创新生态。活动深度践行海珠“咖啡+”跨界融合发展思路，依托索菲亚家居体验中心实景展厅优势，推动咖啡文化与直播电商、家居消费、会展经济有机联动。

作为广州人工智能与数字经济核心承载区，琶洲CBD依托“数字 + 会展 + 总部”融合发展的产业格局，吸引腾讯、阿里巴巴、抖音、唯品会、蚂蚁等龙头企业，以及数千家数字及人工智能企业进驻。这里不仅是全国人工智能大模型应用示范区，更是连续三年跻身福布斯中国CBD竞争力榜单十强的数字经济高地。大模型与算法备案项目数量均位居全国前列，勾勒出琶洲CBD作为国内布局最密集、体系最完善的AI产业集聚区发展轮廓。

本次咖啡嘉年华依托琶洲优质产业，以产业跨界融合丰富消费业态，推动咖啡产业融入都市日常、与城市生活相融共生，将咖啡产业规划落到可触摸、可体验的实景之中，让缕缕咖啡香浸润城市肌理。

啡香筑梦，乐享海珠。接下来，海珠区将持续深耕咖啡产业生态，不断丰富“咖啡+”跨界融合场景，完善楼宇商圈休闲配套，以咖啡为媒链接会展经济、数字经济与品质生活，持续擦亮海珠咖啡特色活动名片，让“第三生活空间”覆盖更多职场人群与市民朋友，让咖啡香成为海珠城市烟火气的鲜明标识，为区域高质量发展、广州建设国际消费中心城市注入源源不断的温情与活力。

本次咖啡嘉年华活动时间将持续至4月28日，欢迎广大市民与咖啡爱好者前往参与，共品醇香、共赴美好。

南方+记者 吴雨伦

【作者】 吴雨伦

【来源】 南方报业传媒集团南方+客户端

In early summer, it is refreshed with a refreshing aroma of coffee. On April 26th, the first Haizhu "Coffee You Can't" Coffee Carnival and "Taste Cup" Coffee Cup Testing Competition kicked off at the Sofia Development Center in Pazhou. The event coincided with the grand opening of the 139th Canton Fair, where exhibitors from home and abroad, professionals from the Pazhou CBD, and coffee enthusiasts gathered to experience the urban vitality and industrial charm of Haizhu.

As a key characteristic activity after the overall layout of the coffee industry in Haizhu District in 2025, and also the practical implementation of the results of the Haizhu Coffee Industry High Quality Development Exchange Conference in March this year, this event focuses on fun cup testing interaction, immersive scene creation, and coffee+cross-border integration. It strives to create a relaxed "third living space" for urban professionals, linking the exhibition economy with coffee as a link, activating consumption scenes, and empowering industrial upgrading.

Through competitions, friends can enjoy the rich aroma and diverse coffee culture. The "Taste Seeking Cup" coffee cup testing competition has started happily, with coffee practitioners and enthusiasts from all over the city competing on the same stage to experience the fun and beauty of coffee culture through easy interaction of aroma tasting and flavor recognition. The competition prioritizes experience and communication, creating a relaxed and enjoyable atmosphere with strong interactivity. It provides an open platform for coffee enthusiasts to professionally taste and share their fun, making it a popular highlight of this coffee carnival.

Leisure scenes create a warm and cozy atmosphere, creating the third living space in the city. This coffee carnival closely meets the needs of the working population in Pazhou CBD, gathering over 30 high-quality coffee, beverage, and baking brands to create a one-stop leisure district that integrates tasting, clocking in, and resting. Carefully set up coffee themed check-in area, comfortable leisure experience area, and public cup testing interactive area on site, relying on the immersive spatial layout of Sofia Home Experience Center, to create a warm and elegant leisure atmosphere. With rich and diverse drinks and fun experiences, busy urban professionals can relieve fatigue during work breaks and achieve seamless connection between office, leisure, and social activities.

During the Canton Fair, exhibitors stop and experience the urban leisure atmosphere of Haizhu, which combines fireworks and quality.

Going downstairs, you can encounter a heartwarming coffee market with a relaxed and healing atmosphere. This is the leisure space we long for! "The genuine admiration of young people working nearby is the most vivid interpretation of the" third living space ".

Cross border integration easily breaks through boundaries and continues the innovative ecosystem of "coffee+". The event deeply implements the cross-border integration development concept of Haizhu's "coffee+", relying on the advantages of the Sofia Home Experience Center's real-life exhibition hall, to promote the organic linkage between coffee culture and live streaming e-commerce, home consumption, and exhibition economy.

As the core bearing area of Guangzhou AI and digital economy, Pazhou CBD attracts leading enterprises such as Tencent, Alibaba, Tiktok, Vipshop, Ant, and thousands of digital and AI enterprises to settle in relying on the industrial pattern of "digital+exhibition+headquarters" integrated development. This is not only a national demonstration zone for the application of artificial intelligence models, but also a digital economy highland that has been ranked among the top ten on Forbes China CBD Competitiveness List for three consecutive years. The number of large-scale model and algorithm registration projects ranks among the top in the country, outlining the development profile of Pazhou CBD as the most densely populated and well structured AI industry cluster in China.

This coffee carnival relies on high-quality industries in Pazhou, enriches consumer formats through cross-border integration of industries, promotes the integration of the coffee industry into urban daily life, and coexists with urban life. The coffee industry planning is placed in tangible and experiential scenes, allowing the continuous aroma of coffee to infiltrate the urban texture.

Building dreams with the fragrance of coffee, enjoying the sea pearls. Next, Haizhu District will continue to deeply cultivate the coffee industry ecology, enrich the cross-border integration scene of "coffee+", improve the leisure facilities of building and commercial districts, use coffee as a medium to link the exhibition economy, digital economy and quality life, continuously polish Haizhu Coffee's characteristic activity business card, and make the "third living space" cover more working people and citizen friends, making the aroma of coffee a distinctive symbol of Haizhu City's fireworks, injecting a continuous stream of warmth and vitality into the high-quality development of the region and the construction of Guangzhou as an international consumption center city.

The coffee carnival event will last until April 28th. We welcome the general public and coffee enthusiasts to participate and enjoy the aroma and beauty together.

Southern+Reporter Wu Yulun

【 Author 】 Wu Yulun

【 Source 】 Southern Newspaper and Media Group Southern+Client