2026上海国际咖啡文化节将启幕，不止咖啡还有跨界联动The 2026 Shanghai International Coffee Culture Festival will kick off, featuring not only coffee but also cross-border collaborations

2026上海国际咖啡文化节将于4月30日正式开启。

4月24日，澎湃新闻记者从主办方上海市文化创意产业促进会获悉，本届咖啡文化节以“在上海，品世界”为主题，将落地“城市巨物”计划，在全市布置10个咖啡主题艺术装置。活动期间，有近50场标杆性活动开展、超6000家全市商户联动参与、近200个全球顶尖咖啡品牌与产业链企业齐聚申城，总客流预计突破110万。

2026上海国际咖啡文化节将落地“城市巨物”计划，在全市布置10个咖啡主题艺术装置（示意图）。本文图片 主办方供图

2.3公里滨河岸线化身街区市集

作为本届咖啡文化节的主会场，4月30日至5月4日，北外滩2.3公里滨河岸线将化身全开放式街区市集，近300个品牌展位沿江铺展，20余家国际咖啡馆参加。

今年的主会场活动首创“水陆空”一体化视效，包括邮轮搭载水上舞台、北外滩沿岸市集开放、专属飞艇在北外滩启航。作为全市最大咖啡生活市集，主会场设置规划国际专区、产业链区、跨界融合区、互动体验区等四大板块，融合非遗手作、老字号焕新、电影音乐、游戏电竞、休闲垂钓等场景，打造可逛、可品、可社交的滨水消费聚场。

专属飞艇将在北外滩启航（示意图）

沿岸市集中多有创新。老字号品牌“龙虎”推出“最醒脑单品”风油精风味特调咖啡，还将首发申花队联名限定周边，开放足球体验互动区。豆乳咖啡特调融合了上海百年非遗豆腐技艺，将传统豆香与精品咖啡巧妙搭配。“西湖醋鱼咖啡”等奇特新颖的咖啡口味也将亮相。此外，主会场活动还设置趣味休闲互动体验区，包含“一日摊主”、真人娃娃机等多元项目，融入花艺展陈、光影装置与插画作品等视觉元素。

本届咖啡文化节亮点之一：奇特口味的咖啡。

值得关注的是，嘉年华活动现场特设云南、日喀则、贵州特色专区，集中展示地域风物与风味匠心，深化沪滇、沪藏、沪黔协作交流。海峡两岸的文化交流亦借一杯咖啡温情落地。本届咖啡文化节推出“啡行双城·一杯赴约——请台北朋友喝杯咖啡”活动，精选台北特色咖啡品牌打造沪台联名特调，赴台赠送咖啡与上海老字号文创，并同步开展文化交流沙龙。

“咖啡+”深度融合文商旅体展

本届咖啡文化节持续推动咖啡与文商旅体展深度融合，以跨界场景拓展消费边界。

在空间营造上，将落地“城市巨物”计划，于全市范围布置10个咖啡主题艺术装置。10个“城市巨物”分别位于虹口区白玉兰广场、青浦区朱家角、杨浦区大学路、静安区永源浜SMFK、松江区广富林、黄浦区思南公馆、虹口区今潮8弄、普陀区环球港、徐汇区元界、浦东新区世博文化公园，将焕新公共空间，激发市民游客打卡热情。

在文化消费方面，将联动全市近百家影院、合作90多家实体书店，推出票根优惠、消费有礼、主题海报展、咖啡书单发布等活动。

在跨界联动方面，本届咖啡文化节进一步升级“咖啡+体育+艺术+潮流”跨界融合，实现场景互嵌、流量互导。主办方携手高德地图上线“咖啡文化节专属专题地图”，整合特色咖啡馆、活动点位与各区重点文旅地标；联动手游“王者荣耀”IP系列开启线下活动。此外，今年咖啡文化节还首次与2026上海插画艺术节、“申浪”音乐节、金山城市沙滩国际音乐烟花节等核心节展深度联动。

“咖啡文化节专属专题地图”将上线。

活动期间，锦江、建行、高德、淘宝闪购及天猫、美团、抖音、蚂蚁集团预计投放超1亿元消费补贴，覆盖打车券、咖啡折扣、文创周边等多元福利，并依托主会场打卡领券机制，进一步引导客流延伸至商场、文博场馆与旅游景点。同时，此次咖啡文化节还依托Alipay+面向海外用户发放千万级消费券，提升上海国际消费中心城市的全球吸引力。

各区将推出特色活动

除主会场之外，本次咖啡文化节还将联动全市各区，推出主题鲜明、业态丰富、特色突出的系列活动。

临港新片区分会场以 “味来临港，元气咖满” 为主题，引入原创手工艺品展区、无人机表演、烟花秀、世乒赛直播、非遗鱼灯巡游等活动。青浦推出 “最江南” 咖啡嘉年华，依托咖啡市集融合江南文脉、汽车跨界、国潮演艺、农产体验与沪滇特色。静安以“自在”为核心理念，强调“可食、可玩、可听”的文化共鸣。浦东新区在陆家嘴金融城举办“陆家嘴咖啡文化节”，汇聚全球风味，以“咖啡*非遗”为核心向世界传递中国文化。

黄浦区在思南读书会、樱花谷旧书市集、全民阅读特别主题活动设置“咖位”，让咖啡香融入花香与书香。徐汇区在西岸穹顶艺术中心举办“悦己咖啡生活节”，邀约近百家中外美妆品牌，打造集专业展览、跨界联动、沉浸式体验于一体的悦己生活IP。普陀推出 “啡尝苏州河”艺术生活季，联动昆山打造咖啡艺术展与特色嘉年华，集合主题市集、创意手作、潮流装置与特色体验。

闵行区突出航天科技元素持续打造“闵行美好啡行集市”，营造“太空街区”咖啡场景。金山区将咖啡文化融入足球赛事、烟花盛典与海岸风情。松江区依托“上海之根”城市IP在泰晤士小镇打造沉浸式咖啡嘉年华。奉贤区在上海之鱼青年艺术公园举办落日派对。崇明区以“花卉+咖啡+汉服”为核心特色元素，举办汉服展示大赛与夜间滨江演艺。

澎湃新闻记者 李菁

(本文来自澎湃新闻，更多原创资讯请下载“澎湃新闻”APP)

The 2026 Shanghai International Coffee Culture Festival will officially start on April 30th.

On April 24th, Pengpai News learned from the organizer Shanghai Cultural and Creative Industry Promotion Association that this year's Coffee Culture Festival, with the theme of "Tasting the World in Shanghai", will implement the "City Giant" plan and set up 10 coffee themed art installations throughout the city. During the event, nearly 50 benchmark events were held, with over 6000 city wide merchants participating and nearly 200 global top coffee brands and industry chain enterprises gathering in Shanghai. The total customer flow is expected to exceed 1.1 million.

The 2026 Shanghai International Coffee Culture Festival will implement the "Urban Giant" plan, deploying 10 coffee themed art installations throughout the city (schematic diagram). Image provided by the organizer for this article

2.3 kilometers of riverside shoreline transformed into a street market

As the main venue of this year's Coffee Culture Festival, from April 30th to May 4th, the 2.3-kilometer riverside of the North Bund will transform into a fully open street market, with nearly 300 brand booths spread along the river and more than 20 international cafes participating.

This year's main venue event pioneered the integration of "water, land, and air" visual effects, including cruise ships carrying water stages, the opening of markets along the North Bund, and exclusive airships setting sail on the North Bund. As the largest coffee and lifestyle market in the city, the main venue is divided into four sections: a planned international zone, an industrial chain zone, a cross-border integration zone, and an interactive experience zone. It integrates scenes such as intangible cultural heritage handicrafts, old brand revitalization, film and music, gaming and e-sports, and leisure fishing to create a waterfront consumption gathering place that is easy to explore, enjoy, and socialize.

Exclusive airship will set sail on the North Bund (schematic diagram)

Coastal cities are concentrated with innovation. The time-honored brand "Longhu" has launched the "most refreshing single product" Fengyoujing flavored specialty coffee, and will also launch a limited edition Shanghai Shenhua team joint merchandise and open a football experience interactive area. The special blend of soy milk coffee combines the century old tofu technique of Shanghai's intangible cultural heritage, cleverly combining traditional bean aroma with premium coffee. "West Lake Fish in Vinegar Sauce Coffee" and other exotic and novel coffee flavors will also appear. In addition, the main venue event also features a fun and leisure interactive experience area, including various projects such as "one-day vendors" and live doll machines, incorporating visual elements such as floral exhibitions, light and shadow installations, and illustration works.

One of the highlights of this year's Coffee Culture Festival is the unique flavor of coffee.

It is worth noting that the carnival event has specially set up special zones for Yunnan, Shigatse, and Guizhou, showcasing regional customs and flavors, and deepening cooperation and exchanges between Shanghai, Yunnan, Shanghai, Tibet, and Shanghai, Guizhou. The cultural exchange between the two sides of the Taiwan Strait is also brought to fruition with a cup of coffee and warmth. This year's Coffee Culture Festival has launched the "Coffee Walk in Two Cities, One Cup of Appointment - Invite Taipei Friends to Have a Cup of Coffee" activity, selecting Taipei specialty coffee brands to create a Shanghai Taiwan joint special tune, giving away coffee and Shanghai time-honored cultural and creative brands when going to Taiwan, and simultaneously holding cultural exchange salons.

Coffee+"Deep Integration of Culture, Business, Travel and Sports Exhibition

This year's Coffee Culture Festival continues to promote the deep integration of coffee and cultural, commercial, and sports exhibitions, expanding consumer boundaries through cross-border scenarios.

In terms of spatial creation, the "Urban Giant" plan will be implemented, and 10 coffee themed art installations will be arranged throughout the city. The 10 "urban landmarks" are located at Baiyulan Square in Hongkou District, Zhujiajiao in Qingpu District, Daxue Road in Yangpu District, SMFK in Yongyuanbang, Songjiang District Guangfulin, Sinan Mansion in Huangpu District, Jinchao 8th Lane in Hongkou District, Global Port in Putuo District, Yuanjie in Xuhui District, and Pudong New Area Expo Cultural Park. They will revitalize public spaces and stimulate the enthusiasm of citizens and tourists to check-in.

In terms of cultural consumption, we will collaborate with nearly 100 cinemas and more than 90 physical bookstores in the city to launch activities such as ticket discounts, gift giving for consumption, themed poster exhibitions, and coffee book list releases.

In terms of cross-border linkage, this year's Coffee Culture Festival further upgraded the cross-border integration of "coffee+sports+art+trend", achieving scene embedding and flow mutual guidance. The organizer collaborates with Amap to launch an exclusive thematic map for the Coffee Culture Festival, integrating featured cafes, event locations, and key cultural and tourism landmarks in each district; The mobile game "King of Glory" IP series has launched offline activities. In addition, this year's Coffee Culture Festival is deeply linked with core festivals such as the 2026 Shanghai Illustration Art Festival, "Shenlang" Music Festival, and Jinshan City Beach International Music Fireworks Festival for the first time.

The exclusive thematic map for the Coffee Culture Festival will be launched.

During the event, Jinjiang, CCB, Gaode, Taobao flash purchase, Tmall, Meituan, Tiktok and Ant Group are expected to invest more than 100 million yuan in consumer subsidies, covering taxi tickets, coffee discounts, cultural and creative surroundings and other diversified benefits, and further guide the flow of customers to shopping malls, cultural and museum venues and tourist attractions by relying on the card punching and ticket collection mechanism in the main venue. At the same time, this coffee culture festival also relies on Alipay+to distribute tens of millions of consumption vouchers to overseas users, enhancing the global attractiveness of Shanghai as an international consumption center city.

Each district will launch special activities

In addition to the main venue, this coffee culture festival will also collaborate with various districts throughout the city to launch a series of activities with distinct themes, diverse formats, and outstanding features.

The Lingang New Film Zone has a theme of "Taste in Lingang, Full of Vitality Coffee", introducing original handicraft exhibition areas, drone performances, fireworks shows, live broadcasts of the World Table Tennis Championships, and intangible cultural heritage fish lantern parades. Qingpu launched the "Most Jiangnan" Coffee Carnival, integrating Jiangnan culture, automobile cross-border, China-Chic performance, agricultural experience and Shanghai Yunnan characteristics relying on the coffee market. Jing'an takes "freedom" as its core concept, emphasizing the cultural resonance of "edible, playable, and audible". Pudong New Area held the "Lujiazui Coffee Culture Festival" in Lujiazui Financial City, gathering global flavors and promoting Chinese culture to the world with "coffee * intangible cultural heritage" as the core.

Huangpu District has set up "coffee spots" at the Sinan Reading Club, Sakura Valley Old Book Market, and National Reading Special Theme Activities to blend the aroma of coffee with the fragrance of flowers and books. Xuhui District held the "Yueji Coffee Life Festival" at the West Bank Dome Art Center, inviting nearly a hundred domestic and foreign beauty brands to create a Yueji Life IP that integrates professional exhibitions, cross-border linkage, and immersive experiences. Putuo launched the "Coffee Tasting Suzhou River" art life season, linked with Kunshan to create a coffee art exhibition and a special carnival, gathering theme markets, creative handicrafts, trendy installations, and characteristic experiences.

Minhang District continues to highlight aerospace technology elements and create a "Minhang Beautiful Coffee Market", creating a "Space Block" coffee scene. Jinshan District integrates coffee culture into football matches, fireworks festivals, and coastal customs. Songjiang District relies on the "Shanghai Roots" urban IP to create an immersive coffee carnival in Thames Town. Fengxian District held a sunset party at Shanghai Zhiyu Youth Art Park. Chongming District, with "flowers+coffee+Hanfu" as its core characteristic elements, holds Hanfu exhibition competitions and nighttime riverside performances.

Pengpai News reporter Li Jing

(This article is from Pengpai News. For more original information, please download the "Pengpai News" app)