一杯咖啡，串起一条城市产业链A cup of coffee, connecting a city's industrial chain
一杯咖啡，已成为不少人唤醒清晨的日常。行业数据显示，2025年中国咖啡市场规模达2181亿元，人均年咖啡消费达到22.24杯，全国咖啡门店数量达到21.5万家，三、四线城市消费潜力持续释放，咖啡消费实现全民化、日常化和场景化。
这一细分市场的活力释放，也向产业供给端提出了更高质量发展的要求。在“消费推动生产、品质引领产业”的行业背景下，近年来，从“加快建设农业强国”到“全面绿色转型”，一系列政策导向为食品饮料产业智能化、绿色化、品牌化发展指明了方向。
同时，如何以智能化、绿色低碳化生产满足亿万消费者对高品质咖啡的稳定需求，成为行业发展重要落脚点。4月22日，瑞幸咖啡创新生产中心在青岛市城阳区举行开工投产仪式。据介绍，这座总投资约30亿元的现代化工厂正式投入运营，年烘焙产能超5.5万吨，成为品牌在供应链版图中的关键环节。
瑞幸咖啡创新生产中心。受访者供图
据介绍，作为2025年山东省绿色低碳高质量发展重点项目，瑞幸青岛工厂占地超100亩，采用全流程自动化生产模式，实现从生豆处理、咖啡豆烘焙、包装到仓储物流的全链条自动化运作。此外，该工厂配备了3台世界最大的单体烘焙机，以及首次进入亚洲、产能最大的内包单机，有效满足消费者对高品质咖啡日益增长的需求。
作为绿色转型的重要抓手，智能化、低碳化的创新技术运用已成为现代工厂的“准入门槛”。
企业相关负责人介绍，工厂在设计之初，便遵循中国绿色建筑三星认证标准，运用了如无焰再生热氧化等前沿的节能减碳技术，有效减少生产过程中的热能消耗，并计划未来在车间屋面全面部署分布式光伏发电系统，实现清洁电力自发自用，打造绿色可持续发展新标杆。
数据显示，近十年，中国咖啡消费量以年均超15%的速度增长，强劲的增长态势正驱动中国咖啡产业链“深度进化”。业内专家表示，行业头部企业是区域经济发展和产业升级的主引擎，其价值在于通过“链主”企业的一体化整合，将全球供应链的“价值要素”与青岛的枢纽优势深度耦合。“咖啡工厂”的投入运营，带动的不仅是消费体验的升级，更是产业链的聚合与重构。
青岛作为国内进出口贸易的重要港口，是全球咖啡生豆进入中国的必经地之一。目前，青岛咖啡产业在加工端，咖啡生豆进口、烘焙与物流链条逐渐成型；消费端，拥有3000多家咖啡馆和烘焙工厂、咖啡商店，业态丰富。依托既有优势，随着瑞幸等品牌持续深耕，青岛不断完善贸易枢纽功能、提升加工制造能级、丰富咖啡消费场景，一条集加工生产、生豆贸易分拨、平台交易、研发烘焙、品牌销售于一体的咖啡产业链加速形成，擦亮了青岛“咖啡之城”的新名片。
据了解，依托于青岛“海陆空铁”联动的国际物流大通道，瑞幸正以此为前沿阵地，进一步深化其全球供应链布局。
人民网记者 焦磊
A cup of coffee has become a daily routine for many people to wake up in the morning. Industry data shows that by 2025, the size of China's coffee market will reach 218.1 billion yuan, with an average annual coffee consumption of 22.24 cups per capita. The number of coffee stores nationwide will reach 215000, and the consumption potential of third - and fourth tier cities will continue to be released. Coffee consumption will become more accessible, daily, and scenario based.
The release of vitality in this segmented market also demands higher quality development from the supply side of the industry. In the context of "consumption drives production and quality leads industry", in recent years, a series of policy directions have pointed out the direction for the intelligent, green, and branded development of the food and beverage industry, from "accelerating the construction of an agricultural powerhouse" to "comprehensive green transformation".
At the same time, how to meet the stable demand of billions of consumers for high-quality coffee through intelligent, green and low-carbon production has become an important foothold for the development of the industry. On April 22nd, Luckin Coffee Innovation Production Center held a groundbreaking ceremony in Chengyang District, Qingdao City. It is reported that this modern factory with a total investment of about 3 billion yuan has officially been put into operation, with an annual baking capacity of over 55000 tons, becoming a key link in the brand's supply chain map.
Luckin Coffee Innovation Production Center. Respondent provided pictures
It is reported that as a key project for green, low-carbon and high-quality development in Shandong Province in 2025, Luckin Qingdao factory covers an area of over 100 acres and adopts a fully automated production mode to achieve full chain automation operation from raw bean processing, coffee bean roasting, packaging to warehousing and logistics. In addition, the factory is equipped with three of the world's largest single unit roasters, as well as the largest capacity in-house roasters that have entered Asia for the first time, effectively meeting the growing demand for high-quality coffee from consumers.
As an important lever for green transformation, the application of intelligent and low-carbon innovative technologies has become the "entry threshold" for modern factories.
The relevant person in charge of the enterprise introduced that from the beginning of the design, the factory followed the China Green Building Samsung certification standard and applied cutting-edge energy-saving and carbon reduction technologies such as flameless regeneration thermal oxidation, effectively reducing the heat consumption in the production process. It also plans to fully deploy distributed photovoltaic power generation systems on the workshop roofs in the future to achieve self use of clean electricity and create a new benchmark for green and sustainable development.
Data shows that in the past decade, China's coffee consumption has grown at an average annual rate of over 15%, and the strong growth trend is driving the "deep evolution" of the Chinese coffee industry chain. Industry experts say that the leading enterprises in the industry are the main engines of regional economic development and industrial upgrading, and their value lies in the deep coupling of the "value elements" of the global supply chain with Qingdao's hub advantages through the integrated integration of "chain owner" enterprises. The operation of the "coffee factory" not only drives the upgrading of consumer experience, but also the aggregation and reconstruction of the industrial chain.
Qingdao, as an important port for domestic import and export trade, is one of the essential destinations for global coffee beans entering China. At present, the coffee industry in Qingdao is in the processing stage, with the import, roasting, and logistics chain of coffee beans gradually taking shape; On the consumer end, there are over 3000 coffee shops, roasting factories, and coffee shops with diverse business formats. Relying on its existing advantages and with the continuous cultivation of brands such as Luckin Coffee, Qingdao has continuously improved its trade hub functions, enhanced its processing and manufacturing capabilities, and enriched its coffee consumption scenarios. A coffee industry chain integrating processing and production, green bean trade distribution, platform trading, research and development baking, and brand sales has accelerated its formation, polishing Qingdao's new business card as the "Coffee City".
It is reported that relying on the international logistics corridor of Qingdao's "sea, land, air, and rail" linkage, Luckin Coffee is using this as a forefront to further deepen its global supply chain layout.
People's Daily reporter Jiao Lei