“好咖啡源自好原料” 库迪咖啡宣布品牌形象全新升级Good coffee comes from good ingredients "Kudi Coffee announces a brand image upgrade
On April 27th, Kudi Coffee officially announced a brand image upgrade. This upgrade revolves around the brand concept of "good coffee comes from good ingredients", providing consumers with a high-quality, cost-effective, and convenient coffee experience through more recognizable visual language, clearer brand expression, and a higher quality product matrix.
As the core visual element of this brand upgrade, Kudi Coffee has reinterpreted its iconic brand logo "@". On the basis of retaining the original brand assets and recognition, innovatively deconstructing and integrating the "@" with the outline of the coffee cup, forming a new logo with more technological and visual impact. This upgrade not only retains the connection, interaction, and digital genes symbolized by the "@" symbol, but also strengthens the relationship between the brand and the coffee category by incorporating the minimalist geometric design of the coffee cup form, more intuitively interpreting the brand concept of "good coffee comes from good ingredients" of Kudi Coffee.
Behind the visual rejuvenation is the comprehensive strengthening of Kudi Coffee's product strength and supply chain potential. Kudi Coffee has laid out its presence in major core ingredient producing regions around the world, covering high-quality coffee bean producing areas such as Ethiopia, Brazil, Colombia, Uganda, as well as coconut core producing areas such as Indonesia and Vietnam. It also gathers high-quality ingredients from all over the world, including selected fruits and tea, to create a "global flavor map" that coffee enthusiasts can experience on a daily basis. Located in Dangtu, Anhui, our global supply chain base specializes in processing high-quality raw materials to preserve their natural flavor and ensure the quality and stability of our supply. With ultimate cost efficiency and excellent raw material quality, Kudi Coffee has established a professional coffee brand image that combines high cost-effectiveness and high quality in the minds of consumers.
This brand upgrade is not just a simple image update, but a systematic sorting and reassessment of brand value. The visual evolution from '@' to 'coffee cup' reflects our desire to establish a more concrete and warm connection with consumers, always adhering to the brand concept of 'good coffee comes from good ingredients', making every cup worth looking forward to. With the gradual use of the new logo and the successive appearance of the new store image, Kudi Coffee will invite more consumers to enter the store with a new attitude, taste flavors from all over the world together, and embark on a new journey of coffee exploration
Kudi Coffee is a leading global coffee chain brand with operations in 33 countries and regions, and over 18000 stores, ranking third in the world. Kudi Coffee is driven by technology and adheres to the brand philosophy of "good coffee comes from good ingredients". We are committed to providing customers with high-quality, cost-effective, and convenient products, as well as a youthful and fashionable brand experience. Kudi Coffee is a global sponsor of the Argentine national football team. Since its establishment in October 2022, the company has won multiple gold awards at the IIAC International Coffee Tasting Competition for three consecutive years. (Image provided by the company)