近300个品牌展位、20余家国际咖啡馆……今年五一假期，虹口喊你赴咖啡之约！近300个品牌展位、20余家国际咖啡馆……今年五一假期，虹口喊你赴咖啡之约！
2026年上海国际咖啡文化节将于4月30日启幕，活动以“在上海，品世界”为主题，今年主会场继续落户虹口北外滩。自4月30日持续至5月4日，虹口北外滩滨江2.3公里沿线变身为全开放式特色街区，现场集结近300个品牌展位，20余家国际咖啡馆，打造可逛、可品、可社交的沉浸式消费场景。
4月30日至5月4日，主会场活动覆盖虹口北外滩世纪同框广场、世界会客厅、北外滩国客中心、置阳平台等核心区域，沿2.3公里滨江岸线打造全市最大咖啡生活市集，整体规划为国际专区、产业链区、跨界融合区、互动体验区共四大特色板块，分区清晰、业态丰富，深度融合非遗手作、老字号焕新、电影音乐、游戏电竞、休闲垂钓等多元场景，一站式满足品牌展示、产业交流、休闲体验与潮流社交需求。
主会场活动亮点纷呈，多元体验与国际风范兼具，为市民游客带来全感官、全时段的咖啡文化盛宴。
水陆空全覆盖
邮轮搭载水上舞台，乐队演奏与光影秀交叠，水岸市集狂欢氛围全线拉满，更有咖啡文化节专属飞艇于北外滩启航，低空巡游勾勒云端咖香的奇趣景观。水、陆、空三层空间联动，营造沉浸式全景视域，让市民游客在江风与光影中领略“咖啡+”生活的无限可能。
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主会场还有白马亮相，游客可与其同框合影，江景入镜，随手出片，定格“马到成功”“马年好运”的美好寓意。
在上海，和世界碰杯
世界冠军、亚洲TOP50、全球TOP10烘焙商将集体亮相，一次集齐咖啡界的“全明星”。10位以上咖啡界世界冠军、15位以上超人气KOL将作为“一日摊主”亮相；此外，成都世运会爆红的55岁拉脱维亚“法拉利先生”“九头身裁判”谢尔盖·辛金斯，将作为2026上海国际咖啡文化节推荐官闪现活动现场。
咖啡+万物
现场以“咖啡+万物”融合多元业态，春日花海与咖啡香气交织，垂钓体验、萌宠挑战赛、非遗手工、露天电影、咖啡运动等内容轮番上线，夜间梦幻花卉光影秀唯美上演。
热门IP联合活动
活动现场将与“王者荣耀”进行联动，打造王者荣耀咖啡体验区和主题舞台秀，并推出了多款印有趣味主角团图案的咖啡，现场更有主题装扮，营造浓厚氛围。
真人娃娃机
去年咖啡文化节市集上人气爆棚、刷屏朋友圈的真人娃娃机，成为市民游客心中最难忘的欢乐记忆。今年，这份趣味与快乐将重磅回归、欢乐延续，再度登陆北外滩咖啡节现场，以更有趣的互动形式、更丰厚的惊喜好礼，让大小朋友都能沉浸式体验“抓到手软”的快乐，为咖啡之旅增添满满童趣与惊喜。
不正经咖啡大赏
活动现场将带来不正经咖啡大赏：怪味道，怪有趣，怪好看，怪好喝等各种奇奇怪怪的咖啡和食品将带给市民游客不一样的咖啡体验。
日咖夜酒
乐队驻场、电音DJ轮番登场，让市民游客站着听歌、坐着碰杯、跟着节奏摇摆。
打卡集章
多处奇趣出圈打卡点，随手一拍就是大片，让市民游客的分享欲拉满。活动现场还有打卡攻略手册，参与互动并集章，即可赢取活动周边好礼。
此外，活动还将联动高德地图，一键导航前往2026上海国际咖啡文化节，发放专属打车券包，精准锁定海量出行流量。
城市巨物·快闪装置
落地“城市巨物”计划，在全市范围内精心布局10处咖啡主题艺术装置，营造兼具打卡属性与传播力的“咖啡新地标”，让咖啡文化从滨江会场延伸至城市街头，形成全城可见、全民可感的浓厚氛围。
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其中虹口独占两处核心点位，分别位于白玉兰广场和今潮8弄，静待市民游客前往打卡合影，定格专属咖啡节的城市限定美好。
作为本次咖啡文化节的主会场，虹口区拥有深厚的咖啡文化底蕴与优越的区位优势。从1846年礼查饭店率先引入咖啡室，到1886年虹口咖啡馆成为中外文化交流的缩影，咖啡文化早已融入虹口的城市肌理，成为区域文化的重要组成部分。
此次承办上海国际咖啡文化节主会场活动，既是对虹口咖啡文化基因的传承与活化，也是虹口区推进文旅融合、激活消费活力、展示城市形象的重要举措。
The 2026 Shanghai International Coffee Culture Festival will kick off on April 30th, with the theme of "Tasting the World in Shanghai". This year, the main venue will continue to be located on the North Bund in Hongkou. From April 30th to May 4th, the 2.3-kilometer stretch of Hongkou North Outer Beach Riverside has been transformed into a fully open characteristic block, gathering nearly 300 brand booths and more than 20 international cafes on site to create an immersive consumption scene that can be visited, tasted, and socialized.
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From April 30th to May 4th, the main venue activities will cover core areas such as Hongkou North Bund Century Plaza, World Reception Hall, North Bund Guoke Center, and Zhiyang Platform. Along the 2.3-kilometer waterfront, the city's largest coffee life market will be built. The overall plan includes four characteristic areas: international zone, industrial chain zone, cross-border integration zone, and interactive experience zone. The zones are clear and the formats are rich, deeply integrating intangible cultural heritage handicrafts, old brand revitalization, film and music, gaming and e-sports, leisure fishing and other diverse scenes, providing one-stop solutions for brand display, industry exchange, leisure experience, and trendy social needs.
The main venue features a variety of highlights, combining diverse experiences with international style, bringing a full sensory and all time coffee culture feast to citizens and tourists.
Full coverage of land, water, and air
The cruise ship is equipped with a water stage, where bands perform and light and shadow shows overlap. The carnival atmosphere of the waterfront market is fully filled, and a dedicated airship for the coffee culture festival sets sail from the North Bund. The low altitude cruise outlines the fascinating scenery of the fragrant coffee in the clouds. The linkage of water, land, and air creates an immersive panoramic view, allowing citizens and tourists to experience the infinite possibilities of "coffee+" life in the river breeze and light and shadow.
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There is also a white horse appearing in the main venue, and tourists can take photos with it in the same frame. The river view is captured in the mirror, and photos can be taken casually to capture the beautiful meaning of "success on horseback" and "good luck in the Year of the Horse".
In Shanghai, clinking the cup with the world
The world champion, top 50 bakers in Asia, and top 10 bakers worldwide will make a collective appearance, bringing together the "All Stars" of the coffee industry in one go. More than 10 coffee world champions and more than 15 super popular KOLs will appear as "one-day vendors"; In addition, 55 year old Latvian "Ferrari Mr." and "Nine headed Referee" Sergei Sinkins, who became popular at the Chengdu World Games, will serve as a referral officer for the 2026 Shanghai International Coffee Culture Festival and flash at the event site.
Coffee+Everything
On site, a variety of formats are integrated with "coffee+everything", with a spring flower sea intertwined with the aroma of coffee. Fishing experiences, cute pet challenges, intangible cultural heritage handicrafts, outdoor movies, coffee sports and other content are launched in rotation, and a dreamy flower light and shadow show is beautifully staged at night.
Popular IP Joint Activities
The event site will be linked with "King of Glory" to create a King of Glory coffee experience area and themed stage show, and a variety of coffee with interesting protagonist group patterns will be launched. There will also be themed decorations on site to create a strong atmosphere.
Live Doll Machine
The live action doll machines that were popular and flooded social media at last year's coffee culture festival market have become the most unforgettable and joyful memories in the hearts of citizens and tourists. This year, this fun and joy will make a heavy return and continue, once again landing on the site of the North Bund Coffee Festival. With more interesting interactive forms and richer surprise gifts, both children and children can immerse themselves in the joy of "catching your hands soft", adding a lot of childlike fun and surprises to the coffee journey.
Improper Coffee Grand Prize
The event will bring a grand prize for inappropriate coffee: strange flavors, interesting, beautiful, delicious and other strange coffee and food will bring citizens and tourists a different coffee experience.
Japanese Coffee Night Wine
The band is stationed and the electronic DJ takes turns to perform, allowing citizens and tourists to stand and listen to music, sit and clink glasses, and sway to the rhythm.
Check in collection seal
Multiple interesting check-in points have emerged, and with just one snap, you can easily capture a large photo, satisfying the desire of citizens and tourists to share. There is also a check-in guide manual at the event site. By participating in interactive activities and collecting stamps, you can win good gifts around the event.
In addition, the event will also be linked to Gaode Map, allowing one click navigation to the 2026 Shanghai International Coffee Culture Festival, distributing exclusive taxi voucher packages, and accurately targeting massive travel traffic.
Urban Giant · Flash Device
The implementation of the "Urban Giant" plan will carefully layout 10 coffee themed art installations throughout the city, creating a "new coffee landmark" that combines check-in attributes and dissemination power, extending coffee culture from the riverside venue to the city streets, and forming a strong atmosphere that can be seen and felt by the whole city.
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Among them, Hongkou has two exclusive core locations, located in Baiyulan Square and Jinchao Lane 8, waiting for citizens and tourists to go and take photos, capturing the city's limited edition beauty of the exclusive coffee festival.
As the main venue of this coffee culture festival, Hongkou District has a profound coffee culture heritage and superior location advantages. From the introduction of coffee shops in the Licha Hotel in 1846 to the Hongkou Cafe becoming a microcosm of cultural exchange between China and foreign countries in 1886, coffee culture has long been integrated into the urban fabric of Hongkou and has become an important part of regional culture.
The hosting of the main venue of the Shanghai International Coffee Culture Festival is not only a continuation and revitalization of the coffee culture genes in Hongkou, but also an important measure for Hongkou District to promote cultural and tourism integration, activate consumer vitality, and showcase the city's image.